CertificationAnswers

The Reports section in Hootsuite Analytics is

 

• where you connect social media accounts to Hootsuite
• a location search stream, with geocode set for your specific location where the API cord plugs in
• where you set the parameters for a social media campaign
• a fully customizable, shareable display of your social accounts’ metrics
• where you undertake multivariate audience testing to determine optimal ad placement

 

Explanation

The Reports section in Hootsuite Analytics allows you to review and share the most important metrics data for all your social media accounts linked with the Hootsuite dashboard in real-time. You can check out data metrics regarding the engagement, total followers, etc. for your social media networks. The reports feature can be found in the Sidebar of the Hootsuite dashboard inside the Analytics section.

 

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100

 

• trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• tiles, which are individual displays of a specific metric
• overviews, which are pre-set collections of metrics data
• data elves, who work hard for their money
• campaigns, each of which are targeted at a social media objective or goal

 

Explanation

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100 tiles, where a tile is an individual display of a specific metric.

You can drag and drop an unlimited number of Tiles that display the paid and organic data of specific metrics. There are eight tile types that you can create in the Hootsuite Analytics dashboard. They are Pie Chart, Line Chart, Bar Chart, Table, KPI Summary, Content Box, Content Table, and Content KPIs.

 

What is the most popular feature of Hootsuite?

 

• Scheduling and publishing messages to multiple accounts at once
• Social media analytics and metrics.
• Geo-locating conversations and geo-targeting messages.
• Automating all your social media activities.

 

Explanation

The most popular feature of Hootsuite is the ability to schedule and publish messages to multiple social media accounts at once. This automates your social media accounts and you don’t need to hire a social media manager.

You can easily compose a message and set the date, time, and select the social media networks where you want to publish it and it will be automatically published on the date and time you’ve set.

 

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

 

• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
• to approve or delete incoming comments on your channel or specific videos
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube channel and videos
• to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

 

Explanation

The reason for adding a moderate stream for YouTube in your Hootsuite Dashboard is that a Moderate stream for YouTube can be used to vet the comments on your channel and specific videos. A Comment Moderation Stream will show you all the comments on your channel and videos. You can then approve and delete these comments according to your preference.

 

When publishing to Pinterest from Hootsuite, you must include a photo and a _______.

 

• target audience
• link
• caption
• scheduled time

 

Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

• convert the document into Hootsuite’s .hoot format and upload
• Input your posts into a text document using an up to date version of Microsoft Word
• Use a supported format for the time/date (e.g., 11/22/2020)
• Use a 24-hour clock format (e.g., 17:00)
• Ensure your calendar is connected to Hootsuite via API

 

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

• Ensuring your calendar is connected to Hootsuite via API
• Ensuring you’re using a supported format for the time and date
• Inputing your posts into a text document using Microsoft Word
• Converting the document into Hootsuite’s .hoot format and upload

 

Explanation:

When scheduling posts using the Bulk Composer in Hootsuite, an important step to take is to ensure that the content in the spreadsheet is formatted correctly. This includes:

1. Proper Column Structure:
   • Ensure that the spreadsheet contains the correct column headers for each piece of content, such as “Date,” “Time,” “Message,” “Link,” “Image,” etc. Each column should have a clear and consistent header to organize the data effectively.
2. Correct Date and Time Format:
   • Use the appropriate date and time format for scheduling posts. Hootsuite typically accepts standard date and time formats, but it’s essential to verify the format requirements to avoid errors during the scheduling process.
3. Content Consistency:
   • Ensure that the content in each row of the spreadsheet is consistent and accurately represents the intended message for each post. Double-check for any typos, grammatical errors, or formatting issues that may affect the readability and effectiveness of the posts.
4. Media Attachments:
   • If including images or other media attachments in the scheduled posts, ensure that the file paths or links provided in the spreadsheet are correct and accessible. Hootsuite requires valid URLs for media attachments to be included in the scheduled posts.
5. Review and Preview:
   • Before finalizing the scheduling process, review the content in the Bulk Composer and preview how the posts will appear on social media. This allows you to catch any errors or inconsistencies and make necessary adjustments before scheduling the posts for publication.

By following these steps and ensuring that the content in the spreadsheet is formatted correctly, you can effectively schedule posts using the Bulk Composer in Hootsuite, saving time and streamlining the content management process.