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The AdWords Application Programming Interface (API) allows developers to use applications that:

October 31, 2018 By CertificationAnswers

The AdWords Application Programming Interface (API) allows developers to use applications that:

are accessible only through AdWords editor.

can appear throughout the Google Search Network.

can be uploaded into the Ad gallery.

interact directly with the AdWords server.

Explanation:

The AdWords API (application programming interface) allows developers to create and use applications that interact directly with their account details on the AdWords server. The API can help advertisers efficiently manage large AdWords accounts and campaigns. For example, you can compile your AdWords data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk. To use the AdWords API, you’ll need a My Client Center (MCC) account and a Developer Token. The AdWords API is a good option for advertisers who have a developer or programmer who has the technical skills. If you don’t have these resources but still want an extra tool to help manage large changes to your account, try AdWords Editor instead.

A good notification:

October 30, 2018 By CertificationAnswers

A good notification:

is relevant

delivers in the background

has a default action

can be dismissed

Explanation:

Push notifications are one of the most valuable capabilities of native apps, and this capability is now available on the web. To get the most out of them, notifications need to be timely, precise, and relevant.

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

October 30, 2018 By CertificationAnswers

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her Google Ads account?

Create one account for Susan’s sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.

Create an account for each product Susan’s Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.

Create one account for Susan’s Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.

Explanation:

Most businesses sell various products or services. In order to easily view, edit, and report on the performance of different products and services, we recommend creating separate campaigns for each high-level product area or service you’re advertising.

Ad groups are groups of ads and their associated keywords. You’ll want to separate these groupings by product to ensure you can adjust your bids and budgets for each ad group.