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True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

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True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

 

True

 

False

 

Explanation:

 

An A/B test, sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original. For example, a different colored call-to-action button. In some experiments, variant B may be a completely different version of a web page.

Each variant is served at similar times so that its performance can be observed and measured independent of other external factors. You can also limit your experiment to a specific audience using the targeting feature. Optimize captures the performance data for each variant against an objective and identifies the leader.

Read more here: https://support.google.com/partners/answer/7336695?hl=en&ref_topic=7327827

 

 

People are added to an advertiser’s video remarketing list when they:

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People are added to an advertiser’s video remarketing list when they:

 

 

sign in to YouTube

 

watch, comment on, like, or share the advertiser’s YouTube video

 

watch, comment on, like, or share a competitor’s YouTube video

 

click a text ad in Google search results

 

Explanation:

 

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

  • Viewed any video from a channel
  • Visited a channel page
  • Viewed any video (as an ad) from a channel
  • Liked any video from a channel
  • Commented on any video from a channel
  • Shared any video from a channel
  • Subscribed to a channel
  • Viewed certain video(s)
  • Viewed certain video(s) as ad(s)

Read more here: https://support.google.com/partners/answer/2545661?hl=en

 

 

_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.

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_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.

 

  • Companion banners

 

  • TrueView in-display ads

 

  • YouTube Mastheads

 

  • Companion Mastheads

 

Explanation:

 

Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer). A companion banner provides continued brand presence after a video ends, and the viewer can click on it anytime. There are two kinds of companion banners: image and video wall.

A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.

Read more here: https://support.google.com/partners/answer/6293542?hl=en

 

 

 

Which devices can an advertiser target with a mobile video masthead?

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Which devices can an advertiser target with a mobile video masthead?

 

  • Android only

 

  • Both mobile and tablets

 

  • Mobile only

 

  • Tablets only

 

Explanation:

 

Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube video to create, and appears on the YouTube homepage on mobile and tablet devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and tablets. Mastheads are bought on a cost-per-day basis and appear on the YouTube homepage for a full day (generally 12:00 AM to 11:59 PM, but varies by country).

Read more here: https://support.google.com/displayspecs/answer/6244544

 

 

If someone clicks a TrueView video discovery ad, where do they land?

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If someone clicks a TrueView video discovery ad, where do they land?

 

  • The video on the YouTube watch page or advertiser’s channel

 

  • The advertiser’s YouTube Masthead

 

  • The advertiser’s website

 

  • The ad’s destination URL

 

Explanation:

 

Discovery ads always serve one purpose — to encourage users to click and watch. To encourage those behaviors, these ads rely on clever repurposing of two creative elements: the thumbnail and text.

The video plays on the YouTube Watch page or on your channel page.

Where can the ads appear?

  • On YouTube search results
  • Alongside related YouTube videos
  • On the YouTube mobile homepage

Read more here: https://support.google.com/google-ads/answer/2375464

 

Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.

Read more here: https://support.google.com/displayspecs/answer/6227733?hl=en

 

 

 

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

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If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

 

  • only on targeted affinity audiences

 

  • only when targeted topics and affinity audiences match

 

  • on targeted topics and affinity audiences

 

  • only on targeted topics

 

Explanation:

 

By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing. It’s important to know that with each targeting method you add you narrow, not widen, your targeting.

If we use affinity audience, the ad may be shown to the visitor, having immense interest in our product. In this case the can be shown on the pages irrelevant to our keyword, because we are targeting the audience. The audience who has seen the relevant pages earlier and shown the interest to similar products. That is why they are being added in affinity audience. Now, when we target topics, the ad will be shown on the relevant pages. Because we are targeting topics, that are associated with page.

Read more here: https://support.google.com/partners/answer/2454017?hl=en