CertificationAnswers

 

Which targeting methods can be used with TrueView ads?

 

 

• All of the listed answers are correct

 

• Remarketing

 

• Affinity and in-market audiences

 

•  Topics

 

Explanation:

 

With video ads you can use different targeting methods. They include demographic groups, interests (affinity audiences, custom affinity audiences, in-market audiences, remarketing, topics, placements, keywords.

With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.

Read more here: https://support.google.com/adwords/answer/2454017?hl=en

 

 

 

A click on a companion banner:

 

• All of the listed answers are correct

 

• counts as a view even if the person hasn’t watched 30 seconds of the ad

 

• can direct to a YouTube channel

 

• can direct to an external URL

 

Explanations:

 

Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer). A click on a companion banner: can direct to an external URL or a YouTube channel and counts as a view, even if the viewer hasn’t watched 30 seconds of the ad

Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.

A click on a companion banner:

• can direct to an external URL or a YouTube channel
• counts as a view, even if the viewer hasn’t watched 30 seconds of the ad

Read more here: https://support.google.com/partners/answer/6293542?hl=en

 

 

 

 

Which of these formats can be booked cross-screen (mobile and desktop)?

 

• Rich Media Custom Mastheads

 

• Video Mastheads

 

• Rich Media Layouts Mastheads

 

• Video Media Layout Mastheads

 

Explanations:

 

The YouTube Masthead is a customizable 970×250 ad that runs on the top of the desktop YouTube homepage for 24 hours. They can be booked “cross-screen”

 

Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:

• Video Masthead — Including optional interactivity
• TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
• Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls
• TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page

Read more here: https://support.google.com/partners/answer/6209157?hl=en

 

 

 

What’s the maximum length a TrueView video ad can be?

 

 

1 minute, 30 seconds

 

There isn’t a time limit

 

30 seconds

 

7 minutes

 

Explanations:

 

There is no limit on skippable in-stream ads, but YouTube recommends using videos that are less than 3 minutes long.

You can also run videos longer than 30 seconds. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action. But you will be charged if a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.

Read more here: https://support.google.com/adwords/answer/2375464?hl=en

 

 

 

To run a TrueView video ad, the video must be uploaded to:

 

Aany video hosting site

 

YouTube, with the privacy settings changed to “Public” or “Unlisted”

 

an advertiser’s website

 

YouTube, with the privacy settings changed to “Private”

 

 

 

 

A client who wants to advertise before, during, or after popular videos on the Display Network should:

 

• create a video ad campaign

 

• add a call-to-action (CTA) overlay to video ads

 

• add the keyword “video” to relevant campaigns

 

• bundle display ads for each target audience

 

Explanations:

 

Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown.

TrueView video ads under video campaigns give viewers control over which advertisers’ messages they want to see and when. Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.

Read more here: https://support.google.com/partners/answer/6052202