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A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

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A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

 

 

Import videos for both in-stream and discovery ads using the import video group feature

 

Create one ad group for in-stream ads and one for video discovery ads

 

Select the video links in the video component Properties panel to add a video to an ad group

 

Create one ad group for both in-stream and video discovery ads

 

 

_______ is used to measure video campaigns.

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_______ is used to measure video campaigns.

 

 

  • Cost-per-click (CPC) bidding

 

  • Cost-per-thousand-impressions (CPM) bidding

 

  • Cost-per-view (CPV) bidding

 

  • Cost-per-acquisition (CPA) bidding

 

 

Explanation:

 

Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners).
Read more here: https://support.google.com/adwords/answer/2472735

 

 

At a minimum, what page weight should you be aiming for?

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At a minimum, what page weight should you be aiming for?

 

2.1MB

 

Less than 1MB

 

More than 3MB

 

2MB

 

Explanation:

 

Page Weight – All the resources that are necessary to build out a page should not be larger than 1 mb. If you find that the site is larger than this goal, you should consider removing resources or compressing where possible.

Read more here: https://support.google.com/partners/answer/7336284?hl=en&ref_topic=7327830

 

 

What’s the fastest and best-optimized resource?

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What’s the fastest and best-optimized resource?

 

Javascrtipt

 

The one not sent

 

An image

 

Web fonts

 

Explanation:

 

The fastest and best-optimized resource is a resource not sent. You should eliminate unnecessary resources from your application. It’s a good practice to question, and periodically revisit, the implicit and explicit assumptions with your team.

Read more here: https://support.google.com/partners/answer/7336689

 

A Progressive Web App:

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A Progressive Web App:

 

slows experience and therefore decreases advertisers conversion rate

 

is the same as Accelerated Mobile Page

 

works even with unreliable network through service worker

 

needs high bandwidth environments

 

Explanation:

 

Progressive Web Apps are user experiences that have the reach of the web, and are:

  • Reliable – Load instantly and never show the downasaur, even in uncertain network conditions.
  • Fast – Respond quickly to user interactions with silky smooth animations and don’t use poor quality scrolling.
  • Engaging – Feel like a natural app on the device, with an immersive user experience.

Read more here: https://support.google.com/partners/answer/733653