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Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

October 29, 2018 By CertificationAnswers

Which of the following reports in Google Analytics helps you to identify leakages from the conversion funnel?

Product Performance Report

Top Landing Pages Report

Device Usage Report

Checkout Behavior Analysis Report

Explanation:

Identify leakages in the site experience and by analysing shopping behaviour: Enhanced Ecommerce reports in Google Analytics give you insight into shopping activity. The Shopping Behaviour Analysis report lets you evaluate the strengths and weaknesses of your purchase funnel. Where the funnel indicates abandonment (a red arrow at the bottom of a step), those users did not complete any additional steps of the funnel during the same session.

To discover and prioritize landing pages for potential improvements to the user design, you should check the:

October 29, 2018 By CertificationAnswers

To discover and prioritize landing pages for potential improvements to the user design, you should check the:

Landing Pages Report focusing on Bounce Rate metric

All Pages Report focusing on Average Time on Page metric

All Pages Report focusing on Unique Page Views metric

Exit Pages Report focusing on Page Views metric

Explanation:

Prioritize landing pages for UX improvements: By looking at the Bounce Rate (the percentage of single-page sessions i.e. sessions in which the person left your site from the entrance page without interacting with the page) you can see how relevant or engaging your site is to users. If you have a high bounce rate for some of your entrance (or landing) pages, you consider redesigning and optimizing them so they correlate better with the search terms that bring users to your site, with ads you’re running, or with keywords you’ve purchased.

Which of the following is NOT a best practice to optimize forms on mobile?

October 29, 2018 By CertificationAnswers

Which of the following is NOT a best practice to optimize forms on mobile?

Offering users a numerical keyboard for telephone number field

Showing labels inside form fields for convenience

Exposing options instead of using a drop-down menu

Using a real-time validation for errors in forms

Explanation:

Putting labels inside fields caused problems if they disappeared when information was entered, leaving participants without guidance. Once information is entered, validate it for errors in real-time prior to submission to prevent users from having to resubmit.

True or False: You can experiment with google Analytics features by using the Google Merchandise Store demo account.

October 29, 2018 By CertificationAnswers

True or False: You can experiment with google Analytics features by using the Google Merchandise Store demo account.

True

False

Explanation:

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It’s a great way to look at real business data and experiment with Google Analytics features.

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

October 29, 2018 By CertificationAnswers

Image information such as location and camera description can often be deleted to reduce image sizes. This type of information is called:

GZIP

raster

metadata

vector

Explanation:

Remove unnecessary image metadata: many raster images contain unnecessary metadata about the asset: geo information, camera information, and so on. Use appropriate tools to strip this data.

True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

October 29, 2018 By CertificationAnswers

True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

True

False

Explanation:

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.