CertificationAnswers

You can use a product group with a single bid to:

October 26, 2018 By CertificationAnswers

You can use a product group with a single bid to:

organize your ad group by product attributes

create different bid modifiers

ensure your entire inventory has the same bid

set a new campaign priority

Explanation:

You can use a product group with a single bid.

A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Each product can appear in only one biddable product group per ad group. You can also exclude a product from appearing in a product group entirely by using inventory filters.

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

October 26, 2018 By CertificationAnswers

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

use the Bid Simulator, but only for “Everything else in ‘All products’”

check his conversion window settings and see if new product groups create changes

set bids for his new product groups to align with his sales strategy

check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

Explanation:

Your campaign structure is the foundation for driving your objectives. Think about what you want to accomplish across your different product areas and how you can organize your entire product inventory to align with these varied goals.
Create relational ad/product group divisions in a tiered, broad-to-narrow structure. This approach will Align bid management to your objectives. It gives your bidding system more ad/product group data to inform bid optimizations.

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

October 26, 2018 By CertificationAnswers

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Include relevant attributes in the title such as brand, size, and color

Include the location of his retail store

Include the board style name only

Use special characters such as exclamation points or all caps

Explanation:

Title will help connect your product with a user’s search and help the user recognize what you’re selling. Your Title could include these types of product details:

Product name
Brand
Specific details about the product area such as “maternity” for apparel or “waterproof” for mascara

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

October 26, 2018 By CertificationAnswers

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

the client is using a third-party bidding platform that is compatible with target ROAS

conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

remarketing list for search ads is set up for the campaign

each product group in the campaign is restructured so that it has fewer than 200 clicks per week

Explanation:

Before you begin using target ROAS, you need to make sure that conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a remarketing list for search ads is set up for the campaign.

Before you can turn on Target ROAS bidding, you first need to enable conversion tracking for your Shopping campaign. For best results, each of your product groups should have more than 200 clicks per week. You can combine product groups to make sure you have a high enough number of clicks.

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

October 26, 2018 By CertificationAnswers

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

Target cost-per-acquisition (target CPA) bidding

Maximum cost-per-click (max. CPC) bidding

Enhanced cost-per-click (ECPC) bidding

Maximum cost-per-acquisition (max. CPA) bidding

Explanation:

Maximum CPC doesn’t require conversion tracking. You simply set your maximum bid for your ads
Source

Which email contact does Google use to notify merchants about account warnings?

October 26, 2018 By CertificationAnswers

Which email contact does Google use to notify merchants about account warnings?

Both Google Merchant Center technical contact and primary contact

Google Merchant Center technical contact

Google Merchant Center primary contact

AdWords primary contact

Explanation:

Google uses Merchant Center technical contact email to notify about account warnings.