CertificationAnswers

When preparing to submit a new data feed, you should:

October 26, 2018 By CertificationAnswers

When preparing to submit a new data feed, you should:

Submit a test data feed

Include all items in your inventory

Submit multiple feeds to process everything at once

Give all feeds the same name for consistency

Explanation:

The test data feed option allows you to debug your data feed by uploading it to Merchant Center without making these items available in the search results. With a test data feed, you can upload your data feed in order to check and fix feed errors as many times as you want. Once you are happy with the feed processing results, you can upload the same file as a normal feed.

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

October 26, 2018 By CertificationAnswers

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Verified and claimed website URL

Country where her products are sold

Promotion text

Local business data feed

Explanation:

Before you can upload product data to Merchant Center for Google Shopping, you must verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL. Claiming associates the verified website URL with your Merchant Center account.

Which devices can Shopping ads appear on?

October 26, 2018 By CertificationAnswers

Which devices can Shopping ads appear on?

Tablets, mobile phones, and desktops

Mobile phones

Tablets and desktops

Mobile phones and desktops

Explanation:

Of course shopping ads can appear on tablets, mobile and desktops. Just note that shopping ads are still not available in all countries.

http://insights.marinsoftware.com/category/product-listing-ads-pla/

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

October 26, 2018 By CertificationAnswers

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns

Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

Explanation:

This optimization recommendation you make to a new client with Shopping campaigns that don’t include all of the products the company sells.

In your Shopping campaign, create an ‘All products’ group with a low cost per click (CPC), such as £0.15. This product group helps to make sure that you have full local inventory and local intent query coverage.

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

October 26, 2018 By CertificationAnswers

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

set up enhanced cost-per-click (ECPC) bidding

customize the statistics tables in the Campaign tab

use the priority setting in his Shopping campaign

use the Bid Simulator

Explanation:

Adword’s bid simulator will allow you to know what’s changes gonna exist in your advertising campaign if you change a certain factors in your campaign.
Using this tool will provide you with Potential CPC amounts from a certain amount of bids.

The regular Bid Simulators show you how changes to your max. CPC bid might change the cost or the number of clicks, impressions, conversions, and conversion value your ads would have received for your keyword or ad group. You can find them on the Ad groups and Keywords tabs.

Shopping ads can appear on:

October 26, 2018 By CertificationAnswers

Shopping ads can appear on:

Google Shopping

Google Search

Google Search Partner websites

all of the answers are correct

Explanation:

Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app. Ads might appear with search results on websites of Google search partners. For text ads, search partners include hundreds of non-Google websites, as well as Google Video, and other Google sites.