Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

By

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

 

  • Leave all unique product identifiers blank

 

  • Add ‘unique’ to the ‘brand’ attribute

 

  • Use the exemption attribute identifier_exists

 

  • Include the word “antique” in the titles of all products

 

Explanation:

 

In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

Read more here: https://support.google.com/merchants/answer/160161?hl=en

 

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

By

 

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

 

  • gtin and brand

 

  • ‘gtin’ Only

 

  • ‘mpn’ and ‘gtin’

 

  • ‘brand’ Only

 

Explanation:

 

In Apparel category ‘brand’ is required. Additionally, for the categories listed below, you must submit at least 1 out of ‘gtin’ or ‘mpn’:

‘Apparel & Accessories > Shoes’

‘Apparel & Accessories > Clothing Accesories > Sunglasses’

‘Apparel & Accessories > Handbags, Wallets & Cases > Handbags’

‘Apparel & Accessories > Jewelry > Watches’

Source

 

 

To help with your campaign strategy, you can use custom labels to:

By

 

To help with your campaign strategy, you can use custom labels to:

 

organize products by specific attributes

 

increase your product’s discoverability

 

discover your best-selling products

 

create a list of new keywords for your products

 

Explanation:

 

You can use custom labels to Organise products by specific attributes to help with your campaign strategy.

Read more here: https://support.google.com/merchants/answer/7052112

 

 

Ben is creating product images. A common best practice is to:

By

 

Ben is creating product images. A common best practice is to:

 

  • Display the merchant website name over all images

 

  • Ensure all images are high-quality

 

  • Include all varieties of a product in one image

 

  • Include brand names in the images

 

Explanation:

 

Recommended image size is at least 800 x 800 pixels in height and width. Always use the largest, highest resolution, full-size image you have for the product, up to 16MB file size is accepted.

You should submit the largest, highest resolution, full-size image you have for the product, up to 16MB file size is accepted. Recommended image size is at least 800 x 800 pixels in height and width.

Read more here: https://support.google.com/merchants/answer/188494#image_link

 

 

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

By

 

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

 

maximize clicks

 

enhanced cost-per-click (ECPC)

 

target return on ad spend (ROAS)

 

target cost-per-acquisition (CPA)

 

Explanation:

 

Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.  A Maximize clicks bid strategy works the same way as automatic bidding, with the additional option of being set up as a portfolio bid strategy.You can set a cap on bids for any keywords, ad groups, or campaigns when using a portfolio Maximize clicks bid strategy. It lets you control the maximum amount you’re willing to pay for each click.

Read more here: https://support.google.com/partners/answer/6268626