CertificationAnswers

 

Jane’s product feed would get disapproved due to:

 

 

a price mismatch between the feed and landing page

 

a URL that’s 1500 characters

 

an image being a GIF format

 

a feed including a mobile link

 

 

Explanation:

 

Some of the items you provided had a price in your product data different than that on your website. These items are temporarily disapproved for up to 4 days or until you have updated these items with the correct information. Too many items with incorrect prices can lead to account suspension.

Read more here: https://support.google.com/merchants/answer/6098334

 

 

 

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

 

Google product categories so he can organize his campaign by different categories

 

any value he chooses so he can organize his campaign by his own goals

 

the product’s condition so he can organize his campaign by new, used, or refurbished products

 

the brand of his product so he can organize his campaign by different brands

 

Explanation:

 

Label that you assign to a product to help organize bidding and reporting in Shopping campaigns are called custom_label. You can use up to 5 custom labels and 1,000 unique values per product for each custom label across your Merchant Center account.

Read more here: https://support.google.com/merchants/answer/7052112

 

 

 

 

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

 

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

 

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

 

cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

 

cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

 

 

 

Campaign priority should be used when you advertise:

 

multiple products internationally in multiple campaigns

 

one product internationally in multiple campaigns

 

multiple products for the same country in multiple campaigns

 

one product for the same country in multiple campaigns

 

Explanation:

 

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High.

Read more here: https://support.google.com/adwords/answer/6275296