CertificationAnswers

 

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

 

The shipping rates for the products were updated to $0.00

 

The availability for the products are listed as ‘out of stock’

 

The landing page price is different from the feed price

 

A ‘sale price’ attribute is blank

 

Explanation:

 

Your products will be disapproved if landing page doesn’t match a feed price.

Some of the items you provided had a price in your product data different than that on your website. These items are temporarily disapproved for up to 4 days or until you have updated these items with the correct information. Too many items with incorrect prices can lead to account suspension.

Read more here: https://support.google.com/merchants/answer/6098334?hl=en

 

 

 

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

 

True

 

False

 

Explanation:

 

Data feeds provide a list of your inventory with important product details in Google Merchant Center.

The details about your products that you submit to Google Merchant Center. Your product data is used to show dynamic ads and Shopping ads when you run an AdWords campaign. To send us your product data, you need to set up a feed for your product information in a Google Merchant Center account. Then link your Merchant Center account to AdWords.

Inside your product data, you’ll set attributes, such as “condition” and “availability,” to describe what the product is and the details of how you’re selling it. To help people on the web find your items more easily, it’s important to accurately describe your items using the available attributes.

Read more here: https://support.google.com/adwords/answer/2382952

 

 

Google Merchant Center is used for:

 

Setting up campaign bidding priorities

 

Managing conversion tracking

 

Editing your Shopping campaign’s product groups

 

Uploading product data feeds

 

or

 

Host website images

 

Manage bidding for Shopping campaigns

 

Submit product information

 

Monitor the performance of Shopping campaigns

 

Explanation:

 

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.

Source

 

 

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

 

 

Increase the maximum cost-per-click (max. CPC) for all product groups

 

Lower the maximum cost-per-click (max. CPC) for all product groups

 

Remove underperforming items from the inventory

 

Increase the budget cap of the campaign

 

 

 

 

 

In order to offer products in different countries, you should:

 

• Always set prices in USD

 

• Use one feed for all products

 

• Use the same landing pages globally

 

• List the products in the local language

 

Explanation:

 

The items or data feed uploaded to a selected target country must meet the requirements for the target country you submit to, including the feed specifications and policies. For example, your data feed needs to list the products in the local language, the product landing pages need to be in the local language, and your prices need to be in the currency for the target country.

Read more here: https://support.google.com/merchants/answer/188475?hl=en