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Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

October 26, 2018 By CertificationAnswers

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

include IP addresses

include Ports

be as specific as possible (for example, http://www.example.com#top)

begin with http:// or https://

Explanation:

Before you can upload product data to Merchant Center for Google Shopping, you need to verify and claim your store’s website URL. Verification lets Google know that you are an authorized owner of a website URL.

Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

October 26, 2018 By CertificationAnswers

Quincy wants to make sure that he meets the Shopping ads policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

Describe some of the conditions related to the purchase before and after the purchase

Advertise products or promotional offers that aren’t available to people shopping online

Claim credentials for his business that he hasn’t finalized yet

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

October 26, 2018 By CertificationAnswers

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

Manually change product_state to condition before submitting his feed to Merchant Center

Leave product_state in his feed and also add the condition attribute

Delete product_state completely from his feed, and then submit his feed to Merchant Center

Explanation:

If you spend time reformatting your product data to match the requirements in the Products Feed Specification, you may be able to create Feed Rules that transform your existing data feed instead of editing your feed each time you submit. Once you specify Feed Rules for a feed, all future uploads are processed according to those rules.
Read more here: https://support.google.com/merchants/answer/6302307

Custom labels are a way to:

October 26, 2018 By CertificationAnswers

Custom labels are a way to:

subdivide products into specific product groups in AdWords

set the country in which your products will be sold

tell Google Merchant Center what products to avoid when uploading data

identify the shipping method used for your products

Explanations:

Custom labels are a way to subdivide products into specific product groups in AdWords.

With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc.

In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing

When optimizing the title attribute for her new line of bicycles, Matilda should include:

October 26, 2018 By CertificationAnswers

When optimizing the title attribute for her new line of bicycles, Matilda should include:

symbols and foreign characters to get the user’s attention such as exclamation points

the price and shipping cost

keywords and relevant attributes in the title such as brand, size, and color

the bike style name only

Explanation:

Use the title attribute to clearly identify the product you’re selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us show your product to the right users.

You can use campaign priority to:

October 26, 2018 By CertificationAnswers

You can use campaign priority to:

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

promote certain product groups across all your campaigns

determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

subdivide campaign products according to freely-assigned values with custom labels

Explanation:

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.