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Campaign priorities determine your bids according to which rule:

October 26, 2018 By CertificationAnswers

Campaign priorities determine your bids according to which rule:

the highest priority campaign will bid, unless a lower priority bid is high enough

if the highest priority campaign is out of budget, the lower priority campaign bids

if the highest priority campaign is out of budget, lower priority budget is added to bids

if you have multiple campaigns with the same bid, the lowest necessary bid will be used

Explanation:

If the highest priority campaign is out of budget, the lower priority campaign bids.

If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

October 26, 2018 By CertificationAnswers

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Combine reporting on all data feeds across domains

Share products between accounts

Manage multiple domains with a single sign in

Access multiple AdWords accounts

Explanation:

Merchant Center multi-client accounts allow a single person or company to submit data feeds for multiple domains. Each client may have a distinct store name and URL. When you request a multi-client account, your current Google Merchant Center account will become a sub-account in your new multi-client account.

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

October 26, 2018 By CertificationAnswers

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

data feeds weren’t updated for 10 days

shipping attributes for a small number of items have different pricing than the default shipping at the account level

data feed includes products with the availability status “out of stock”

language on the landing pages doesn’t match the language of the target country

The language on the landing pages doesn’t match the language of the target country

The data feed includes products with the availability status “out of stock”

The data feeds weren’t updated for 10 days

The shipping attributes for a small number of items have different pricing than the default shipping at the account level

Explanation:

The language on landing pages must be match the language of target country. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data
Source

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

October 26, 2018 By CertificationAnswers

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Add the terms as negative keywords

Adjust your product data feed to include irrelevant terms

Increase your Quality Score by including irrelevant terms in ad content

Increase your bids for more relevant keywords

Explanation:

Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

October 26, 2018 By CertificationAnswers

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

replace an existing product group

create general calls to action

link product feeds across campaigns

alter custom parameters for subdivided product groups

Explanation:

If you want to make changes to a significant number of your Shopping campaigns’ product groups, bids, tracking templates, or custom parameters, you could save time by using bulk uploads. You’ll do this by downloading an editable report, making changes right in the document, and then uploading the updated report back into your account, where your new changes can be previewed and applied.

To change an existing product group into another one, you’ll follow two steps:

For any product group you want to replace, put the word “Remove” in the Partition type column in the corresponding row. Note that if you remove a subdivision, it will also remove any of the product groups that belonged to it.
Add new product group rows as you need them.

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

October 26, 2018 By CertificationAnswers

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

increase the page load speed to 9 seconds or longer

add more menu options so people can see all products offered

make all data fields required at checkout

allow people to return to their shopping cart on their desktop computer

Explanation:

When creating a mobile website use strategies that make the most of the size of mobile screens and how people use their phones. Allow people to pick up again on desktop. Make it easy for people to come back to their shopping cart when they’re on their desktop computer, so they can finish their purchase.

https://support.google.com/partners/answer/7381534