CertificationAnswers

In Shopping campaigns, product groups are used to:

October 26, 2018 By CertificationAnswers

In Shopping campaigns, product groups are used to:

organize products within a data feed

create a list of keywords used to target Shopping ads to shoppers

bid on organized inventory in an ad group

bundle items sold as a package, like a camera and tripod stand

Explanation:

A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Then

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

October 26, 2018 By CertificationAnswers

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

Change the price on the ad to be lower than the actual product price

Include bundled accessories in the product image

Include her store name on all watch images

Use promotional text to highlight any deals

Explanation:

Your content for Shopping campaigns and Shopping ads needs to comply with the Google Shopping Policies, which are different from the AdWords Advertising Policies. Promotional text highlighting deals or special offers is a good practice while other given answers are against Google Shopping rules.

Source

How can you lose your claimed URL?

October 26, 2018 By CertificationAnswers

How can you lose your claimed URL?

Your claimed URL authorization expired from Webmaster tools

You remove all data feeds from your Merchant Center account

Another authorized owner of the website successfully verifies and claims your website URL

Your website is updated but includes the same identifying meta tag or HTML file

Explanation:

If another authorized owner of the website successfully verifies and claims the website URL, you’ll be notified by email that your claim has been lost. To resolve this issue, you may verify and claim the same website URL at a higher level in the domain path or contact us.

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

October 26, 2018 By CertificationAnswers

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

run an Auction insights report to compare her impression shares to those of her competitors

set negative keywords in her campaign

increase her impression share by setting her bids lower on her campaign

set the delivery method on her campaign to standard

Explanation:

The Auction insights report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.

Average position is a quick way to gauge how high your ads are ranking compared with those of other advertisers competing in the same auctions.

In the Auction insights report, impression share also tells you the impression share of other advertisers as a proportion of the auctions in which you were also competing.

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

October 26, 2018 By CertificationAnswers

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

credit card

Google My Business account

list of approved Shopping policies

Google Ads account

Explanation:

Shopping ads are ads that include rich product information, such as product image, price, and merchant name. This ad format uses the data attributes from the product information you submit in your Merchant Center data feed.
You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/2660968

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

October 26, 2018 By CertificationAnswers

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

Classify the products under the “holiday” Google Product Category

Use a custom label to denote items included in the holiday sale

Change the ‘brand’ attribute of sale items to “holiday”

Add “holiday sale” to the ‘Title’ attribute of all items

Explanation:

In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.

Custom label attributes are only available for Shopping campaigns. For Display with dynamic remarketing campaigns, use the ‘adwords labels’ and ‘adwords grouping’ attributes.