CertificationAnswers

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

October 26, 2018 By CertificationAnswers

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Set up Google Analytics for his local storefront and access its various customized data

Segment his report by click type and review his local data

Set up local inventory ads in his Shopping campaign and review his local channel performance

Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

Explanation:

When users click on your local inventory ads, they arrive at your local storefront. Your local storefront is a Google-hosted page that showcases products you have in a store close to the user. The local storefront also highlights information about your company, such as your brand logo and store details like location and hours.

Shopping ads on google.com:

October 26, 2018 By CertificationAnswers

Shopping ads on google.com:

don’t use keywords

indicate the name of the merchant

can be served together with text ads

all of the answers are correct

Explanation:

Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time.
Read more here: https://support.google.com/merchants/answer/2454022

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

October 26, 2018 By CertificationAnswers

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Increase the mobile and location bid adjustments and make additional adjustments based on performance

Decrease the mobile and location bid adjustments and make additional adjustments based on performance

Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

Explanation:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

Why is it a best practice to set a bid for the “everything else in all products” product group?

October 26, 2018 By CertificationAnswers

Why is it a best practice to set a bid for the “everything else in all products” product group?

To make it easier to target a location for certain products

To be able to have one products group for mobile devices

To include items not part of other product groups in your campaign

To control the websites on which your Product Listing Ads appear

Explanations:

Bidding on ‘everything else in all products” group lets you include these items in your campaign It’s self explanatory question.

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

October 26, 2018 By CertificationAnswers

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

True

False

Explanation:

Is False that Odell can advertise all of his products on Google Shopping. Actually Odell can NOT advertise all of his products on Google Shopping.

Google wants to help keep people safe both online and offline, so Google don’t allow the promotion of some products that cause damage, harm, or injury.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

October 26, 2018 By CertificationAnswers

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

run an Auction insights report

set up conversion tracking

use enhanced cost-per-click (ECPC) bidding

run an Ad performance report

Explanation:

Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.