CertificationAnswers

What’s the best way to indicate in a feed that a product is on sale for a limited time?

October 26, 2018 By CertificationAnswers

What’s the best way to indicate in a feed that a product is on sale for a limited time?

Include “SALE” in the title of the item

Upload the same item twice, once with a lower price

Use the sale_price attribute

Update the description of that specific item

Explanation:

Sale price attribute should be used in your product feed if your product is on sale. Submit the sale_price in addition to the price attribute with the non-sale price.

In Google Merchant Center, a target country is the country where the:

October 26, 2018 By CertificationAnswers

In Google Merchant Center, a target country is the country where the:

retailer is located

products are manufactured

products are sold and will be shipped to

products are shipped from

The products are sold and will be shipped to

The products are shipped from

The retailer is located

The products are manufactured

Explanation:

A target country is the country where the products included in your data feed are sold and will be shipped. The items uploaded to a selected target country must meet the requirements for the target country you submit to, including the feed specifications and policies.

If a product doesn’t have an image available, you should:

October 26, 2018 By CertificationAnswers

If a product doesn’t have an image available, you should:

Submit an image of a similar product

Wait to submit the product until an image is ready

Submit a placeholder image with a message, such as “Coming Soon”

Submit a full color version of your store’s logo

Explanation:

Landing pages with no image or placeholder images that do not show the actual product are not allowed.

You should use multiple ad groups when you want to:

October 26, 2018 By CertificationAnswers

You should use multiple ad groups when you want to:

Set a different priority on bidding within the same Shopping campaign

Target a different country within the same Shopping campaign

Link products from a different Merchant Center account

Use a different bid modifier for products in the same Shopping campaign

Explanations:

Dividing your products into groups lets you set different bids in the same Shopping Campaign and manage your campaign more effectively

Source

To maintain active product data, you must update your data every:

October 26, 2018 By CertificationAnswers

To maintain active product data, you must update your data every:

30 days

6 months

1 year

24 hours

Explanation:

A full feed should be submitted at least every 30 days. If your product data changes regularly, you may upload your full feed up to 4 times per day. For updates to your price and availability information in Merchant Center, you can use an online product inventory update feed as often as your price and availability data changes.

You can use custom labels in a product data feed to:

October 26, 2018 By CertificationAnswers

You can use custom labels in a product data feed to:

Tag products you’d like to group in a Shopping campaign by values of your choosing

Provide additional description information for shoppers in search results

Add supplemental image URLs

Submit product brand descriptions

Explanation:

With Shopping campaigns, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.