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How can Helen provide free shipping for a small group of promotional products?

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How can Helen provide free shipping for a small group of promotional products?

 

  • Add “Free shipping” to the Shopping campaign promotional text

 

  • Remove all shipping options from the Google Merchant Center account

 

  • Set the default shipping for all products to a flat rate of 0.00 USD

 

  • Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

 

Explanation:

 

Set up your shipping costs based on how you charge shipping. The costs that you submit to Merchant Center must match the costs that you charge on your website. If you want provide free shipping only for promotional products, you need to specify shipping price for these products separately.
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Google Merchant Center can be used to:

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Google Merchant Center can be used to:

 

 

Update mobile bids for products

 

Set campaign priority for products

 

View competitive benchmarks for Shopping campaigns

 

Manage shipping settings for a store

 

Explanation:

 

You can set shipping settings when uploading data feed.

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.

Read more here: https://support.google.com/merchants/answer/188493?hl=en

 

 

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

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To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

 

enable local products in her shopping campaign and set up a product filter for “local”

 

set up multichannel ads to direct customers to her online or local store

 

subdivide her product inventory and set different bids for her local and online only ads

 

begin the local inventory ads implementation process and complete the required steps

 

Explanation:

 

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.

Read more here: https://support.google.com/merchants/answer/3057972

 

 

Which is a required attribute when submitting a product to Google Merchant Center?

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Which is a required attribute when submitting a product to Google Merchant Center?

 

  • Title

 

  • Additional image URLs

 

  • Mobile landing page URL

 

  • Availability date

 

Explanation:

 

Title is a required attribute. Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently

Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently.

Read more here: https://support.google.com/merchants/answer/188494?hl=en

 

 

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

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Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

 

  • Set either the country of sale to United States or location to California

 

  • Set the location to California only

 

  • Set both the country of sale to United States and location to California

 

  • Set the country of sale to United States only

 

Explanation:

 

With location option you can choose specific location to target your ads. You should choose both country and location to show ads on specific location.

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For a Shopping campaign, you can use Google Ads to:

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For a Shopping campaign, you can use Google Ads to:

 

 

  • Manage ad group bids

 

  • Submit product information

 

  • Upload additional product images

 

  • Manage and validate a website URL

 

Explanation:

 

In adwords you can manage bids and use other available tools to manage your shopping campaigns. You should link your Google Merchant Center account with Adwords account
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