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Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

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Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

 

 

  • A) False

 

  • B) True

 

Explanation:

 

Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.
Read more here: https://support.google.com/adwords/answer/2382961?hl=en

 

 

 

 

Which two columns are required in a feed? (select two)

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Which two columns are required in a feed? (select two)

Select All Correct Responses

  • Reporting label
  • Headline text
  • Clickthrough URL
  • Unique ID

 

Explanation:

The two required columns in a feed are Unique ID and Clickthrough URL. The Unique ID column is essential because it serves as a distinct identifier for each entry in the feed, ensuring that each piece of content or data is uniquely referenced and identifiable within the system. This is crucial for accurately matching feed entries to corresponding ad placements or creative elements during campaign execution. The Clickthrough URL column is equally critical as it specifies the destination URL where users are directed when they interact with an ad or creative associated with the feed entry. This URL defines the endpoint of user engagement and is fundamental for tracking and measuring campaign performance metrics such as clicks and conversions. These two columns, Unique ID and Clickthrough URL, form the foundational data elements necessary for effective ad serving and performance tracking within Studio, ensuring that each ad instance can be uniquely identified and directed to the correct destination upon user interaction.

 

To start a new feed, you’ll need to add the following columns. Dynamic feeds can contain a maximum of 300,000 rows and 100 columns.

Unique_ID: Each row of content must be populated with a unique value in this column. This column is used to track rows of content across feed and/or content changes.

Reporting_Label: This column is used for dynamic reporting in Campaign Manager. Use the reporting label to differentiate content changes between rows.

Read more here: https://support.google.com/richmedia/answer/3399836

 

What feature allows users to create a dynamic field without needing to upload a feed?

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What feature allows users to create a dynamic field without needing to upload a feed?

 

 

  • Constant matching

 

  • Filter by feed row ID

 

  • Feed scheduling

 

  • Profile field

 

 

Explanation:

 

Use profile fields to manually update the content of a dynamic element without editing your creative’s code. For example, you may want to be able to update a headline after your campaign is already live. If you set up a profile field for this headline, you can update it whenever you want without having to upload new creatives and traffic them.

Read more here: https://support.google.com/richmedia/answer/6010531

 

 

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

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To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

 

 

  • product extensions

 

  • location extensions

 

  • mobile extensions

 

  • store visit extensions

 

Explanation:

 

If you opt to advertise with Google search partners in your campaign network settings, your ads with location extensions can appear on partner sites. Ads with location extensions on these sites can vary in format, and they might show a map.
Read more here: https://support.google.com/adwords/answer/2404182

 

 

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

 

 

Set the targeting for the ad group to “Broad Reach”

 

Set the targeting for the campaign to “Target all” and resubmit the ad

 

Set the targeting for the ad group to “Target all”

 

Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

 

Explanations:

 

“Target and bid” restricts your ads to showing for the targeting method you’ve selected, like keywords.
When you add multiple targeting methods to the same ad group and set these to “Target and bid,” you’re telling AdWords to restrict or narrow the reach of your ads. When you add additional targeting methods and set them to “Bid only,” you’re telling AdWords not to restrict where your ads show but to increase or decrease its chances of showing depending on the bid you choose.

Read more here:  https://support.google.com/adwords/answer/1209882?hl=en
Source

 

 

 

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

 

 

Demographic targeting

 

In-market audiences

 

Dynamic remarketing

 

A broad affinity audience

 

Explanations:

 

Select in-market audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. Inmarket audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

Source