CertificationAnswers

 

An advertiser would benefit from using affinity audience targeting if they want to reach people:

 

 

• regardless of their particular interests

 

• with a very specific interest, for example, avid marathon runners

 

• who’ve already visited their website

 

• with a particular broad interest, for example, sports fans

 

Explanations:

 

Adding audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups.

 

Select from these audiences to reach potential customers at scale and make them aware of your business. Don’t confuse with affinity and custom affinity audience. Both are different. That’s why the correct answer is “with a particular broad interest, for example, sports fans”

 

With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

 

 

 

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

 

 

• uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

 

• optimizes affinity targeting to place ads on all relevant web pages

 

• optimizes keywords and applies affinity targeting conversion models to target ads

 

• uses dynamic placement to target web pages and applies predictive conversion models to target ads

 

Explanations:

 

You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en
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An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

 

 

• the ad can appear multiple times on a page to reinforce the advertiser’s message

 

• she can infinitely loop animated image ads

 

• she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options

 

• the ad will show on all ad networks and will reinforce the advertiser’s message

 

Explanation:

The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.

 

 

 

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

 

 

Viewable cost-per-thousand impressions (vCPM)

 

Target return on ad spend (ROAS)

 

Cost-per-day (CPD)

 

Cost-per-view (CPV)

 

Explanations:

 

Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

“Target ROAS” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.

You can read more here: https://support.google.com/adwords/answer/6268637
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