CertificationAnswers

 

How do upgraded URLs help advertisers with third-party conversion tracking?

 

 

Allow advertisers to direct users to the app store to download their app

 

Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL

 

Show deep link URLs only to people who already have the app

 

Show app install ads only to people who haven’t downloaded the app yet

 

Explanation:

 

You might be familiar with a destination URL—it’s the web address people click to get to your landing page. If you use tracking, you also use the destination URL field for tracking parameters and redirects to third-party tracking services. This upgrade replaces the destination URL field with a final URL field, and creates a new field for tracking management. If you don’t use tracking, you won’t need to change a thing.
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An advertiser would not use Google Ads’ mobile offering to:

 

• Build a mobile-optimized website

 

• Engage with users who have already downloaded their app

 

• Track conversions once a user downloads their app

 

• Advertiser their app

 

 

Explanation:

 

You can’t build websites with AdwWords. At the moment at least.

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Admob is ____.

 

• A) a custom deep link

 

• B) an app promotion ad format

 

• C) an ad extension

 

• D) AdWords’ non-owned and operated mobile app inventory

 

Explanation:

 

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

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Select the one way NOT to track app conversions.

 

 

A) Using Codeless Android Install tracking

 

B) Integrate the Google SDK in your app

 

C) Using an app analytics provider for your AdWords campaigns

 

D) Add a javascript snippet to your website

 

Explanation:

 

For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

 

 

 

If you value mobile traffic over desktop, which bid adjustment should you set?

 

 

 A)  Increase bid adjustment for tablets

 

 B)  Increase bid adjustment for desktop

 

 C)  Increase bid adjustment for mobile and desktop

 

 D)  Increase bid adjustment for mobile

 

Explanation:

 

If you value more mobile traffic it’s a good idea to set bid adjustments for mobile. Note, that it will include tablets also.

 

 

 

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

 

 

search and display inventory to help advertisers reach their desired cost-per-install goal

 

search and display inventory to help advertisers reach their desired cost-per-impression goal

 

search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal

 

search inventory to help advertisers reach their desired cost-per-install goal

 

Explanation:

 

Market to people, not devices: Google can measure many of your customers’ valuable actions, regardless of which device or channel drove it. Measure mobile actions that users take (e.g., purchase, call, app download, directions) across channels (e.g., search, video, display, in-app), and across devices.AdWords automatically takes into account dozens of signals (e.g., location, time of day, CTR, device) and adjusts bids accordingly across search and display inventory to help advertisers hit desired cost-per-install goals.
Read more here: https://support.google.com/partners/answer/6208446