CertificationAnswers

 

Managed placements allow advertisers to:

 

• give Google the ability to select placements for them and set industry-appropriate bids

 

• bid differently for specific placements on the Display Network

 

• exclude a specific ad unit on a network page where there are multiple ad units

 

• target relevant placements across the entire Display Network based on their keyword lists

 

Explanations:

 

Managed placements are an optional feature that can help you have more control over which webpages, videos, and apps in the Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.You can use managed placements to assign a unique bid to a specific webpage. If your ad performs well when it shows on a certain webpage, you could add it as a managed placement and set a higher bid. By adding the placement using the “Bid only” setting, you can make your bid more competitive just for that particular placement, and still show on other placements based on additional targeting methods, such as keywords and topics.
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Ads are likely to be most contextually relevant to the sites on which they appear when using:

 

 

Remarketing

 

In-market audiences

 

Affinity audiences

 

Topic targeting

 

 

Explanation:

 

Contextual targeting: This type of targeting is used to match your ads to sites or pages (also known as automatic placements) based on the keywords or topics you’ve chosen.

You can read more here: https://support.google.com/adwords/answer/1704368?hl=en

 

 

 

 

When planning a campaign, the first thing an advertiser thinks about should be:

 

 

• the tools available to build a display ad

 

• the advertiser’s daily budget

 

• the tools available to optimize the campaign

 

• the advertiser’s goals

 

Explanation:

 

AdWords is a powerful online advertising tool, and there are lots of ways you can use it to reach your goals. Depending on how you set up and run your campaign, you can set yourself up for success and use online advertising in a way that gets you maximum results. So as you approach creating advertising campaigns and start using AdWords, it’s important to plan out your online advertising goals and business strategy.

Identify your goals: Is your goal to drive direct response traffic and generate clicks? Or is your goal to promote your brand and measure user engagement? Identifying your goals upfront will help you to better plan and implement your display campaigns. The ultimate goal for your campaign will influence your targeting choices, pricing model, creative messaging, and even the metrics you choose to track.

Read more here: https://support.google.com/partners/answer/172627?hl=en
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Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

 

 

• For each ad group, target groups of placements with similar themes

 

• Move automatic and managed placements into separate ad groups

 

• Create a separate ad group for each placement

 

• Target a broad collection of placements with a single ad group

 

or

 

• Group placements with similar themes into the same ad group

 

• Move automatic and managed placements into separate ad groups

 

• Create a separate ad group for each placement

 

• Group all placements together into a single ad group

 

Explanation:

 

If you want to run ads on the Display Network but only on placements you’ve hand-picked, you can do so with managed placements. For example, if you sell travel packages and want your ads to appear on a particular website or a specific page about travel, add it as a managed placement. Similar as with keywords it’s a good practice to create ad groups with similar placement themes.

Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group’s keywords and ads relate to the same theme. Or, your ad group’s placements and ads are about a specific topic. Structuring your campaigns this way also makes them easier to manage and optimize.

Read more here: https://support.google.com/adwords/answer/2549129?hl=en