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Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm.
30, 60, and 90 day
Influencer connections
Number of followers
Political values
All of these
Brand rub
You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a plan for continued engagement
a metrics and Reporting Game Plan
a database of advocate’s social media handles and passwords
a geographic advocate acquisition strategy
a compensation plan for advocates
Explanation:
The program goals, criteria for selection, a plan for onboarding and finally keep on listening are the four components of brand advocates program.
Never stop listening, by steadily monitoring the media landscape, not only will you recognize more and more advocates, but you’ll hear what ones already have been saying. Brand advocates don’t finish overnight, it is more than strategy it is a thinking that penetrates every part of the business.
One benefit to having an Employee Advocacy Program is that Social Network Algorithms generally ____________.
Tools like Hootsuite Amplify can make running an Employee Advocacy program easier by allowing you to ______________.
Manage ecommerce with DoubleClick Search Assessment
Question 1 of 10
She will add an “Inventory template” column to her report.
She will sort the data by highest clicks or conversions and view the product status columns.
She will set up her report to track product sales based on style.
She will add an “Inventory management enabled” column.
Set up a feed in Merchant Center
Create a feed of product data
Contact the DoubleClick Search support team
Create a text ad
Landing pages that match information in your product feed
Relevant keywords
Optimal landing pages for your target countries and languages
Item titles that fit ad headlines
The support team needs time to make changes to her feed prior to implementation.
A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.
She wants the support team to have time to provide her with an implementation timeline.
The support team needs to add the feed to their FTP server.
Adaptive Shopping campaign
Inventory campaign
AdWords campaign
Native Shopping campaign
Change your account settings in DoubleClick Search
Make sure Floodlight transaction tags are set up
Set up your feed so it filters out all other products
Create a separate feed for the line of purses and then generate a report on that specific feed
Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type
Create a single campaign for swimsuits
Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword
Create a feed that filters for product code
You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.
You would apply specific settings to your template to establish how your data is converted into entities.
You would create a multiplier that would be applied to your campaign template.
You would add the text to each campaign after it’s generated.
Choose a name for his template
Apply formulas to the templates
Create a template
Create an inventory plan
Question 10 of 10
Locate the ad and pause it manually
Delete the car model from the product feed
Pause the entire ad campaign, as an ad cannot be individually paused
Include logic that pauses ads when the number of cars drops below a certain threshold
