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Your ad can show on the Search Network when someone searches for terms that are similar to your:

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Your ad can show on the Search Network when someone searches for terms that are similar to your:

 

A)  Keywords

 

 B)  Placements

 

 C)  Website

 

 D)  Ad text

 

Explanations:

Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

Read more here: https://support.google.com/adwords/answer/6323?hl=en

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Which ad extension would you use for an advertiser who has a chain of restaurants?

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Which ad extension would you use for an advertiser who has a chain of restaurants?

 

Seller ratings

 

Location extensions

 

Sitelink extensions

 

Previous visits extensions

 

Explanation:

Benefits of Location extension

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

 

Why not all of them? Even it’s not indicated in question, let’s assume that a question is “what is the best” type of extensions for a local restaurants. Otherwise a question is too confusing. Keep in mind that Google recommends to “Use every extension relevant to your business”.

Extensions expand your ad with additional information—giving people more reasons to choose your business. With location extenstions you can encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there. It’s with no doubts the great choice for various local buisinesses including restaurants.

You should choose extensions based on your goals.

 

Read more here: https://support.google.com/adwords/answer/2404182?hl=en

 

 

When setting up a Search Network campaign for a client, you want her ad to get as to many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

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When setting up a Search Network campaign for a client, you want her ad to get as to many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

 

 A)  Cost-per-thousand impressions (CPM)

 B)  Cost-per-acquisition (CPA)

 C)  Maximize Clicks

 D)  Manual cost-per-click (CPC)

 

Explanation:

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Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize clicks bid strategy works and what its settings are.

Before you begin

If you don’t yet know what type of automated bid strategy is right for you, read about automated bid strategies first.

Note: Automatic bidding is now Maximize clicks

Since the bid strategy known as “automatic bidding” is just one of many ways to automate your bids in AdWords, we’re giving this strategy a more descriptive name: Maximize clicks. A Maximize clicks bid strategy works the same way as automatic bidding, with the additional option of being set up as a portfolio bid strategy. Learn more about portfolio bid strategies

How it works

AdWords focuses on increasing clicks for any set of keywords, ad groups, or campaigns while spending a target amount. If you don’t specify a target spend amount, AdWords will attempt to use the remaining daily budget of any campaigns using this bid strategy.

You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the “maximize clicks” strategy to focus on increasing clicks during those days and times.

You can use  Maximize clicks for a single campaign, or you can set it up as a portfolio strategy. Portfolio strategies group together multiple campaigns, ad groups, and keywords into a single strategy. Learn more

Settings

 

Maximum CPC bid limit

You can set a cap on bids for any keywords, ad groups, or campaigns when using a portfolio Maximize clicks bid strategy. It lets you control the maximum amount you’re willing to pay for each click. If you don’t enter a maximum CPC bid limit, AdWords adjusts your bids to try to get you as many clicks as possible while spending your target spend amount.

Target spend

This is the amount you’re willing to spend each day on all of the keywords, ad groups, and campaigns that use a specific bid strategy. AdWords will try to stay within your target spend, but may spend more or less depending on your remaining budget and fluctuations in click costs. It’s distributed across any keywords, ad groups, and campaigns that share the strategy, which could span multiple campaign daily budgets.

If you don’t enter a target spend amount, AdWords attempts to meet your bid automation goals while staying within your daily budget (or budgets, if you’ve applied your strategy to keywords, ad groups, or campaigns that use multiple budgets).

Even if you set a target spend that’s higher than your daily budget, your total spend for each campaign will be capped by its daily budget as usual (subject to standard overdelivery).

Example

Let’s say you have a $100 daily budget. You’re using manual bidding to manage some of your keywords, but using the “Maximize clicks” bid strategy to manage the rest. If you don’t set a target spend amount, AdWords will first spend whatever amount is required by your manually managed keywords. Then it will try to get as many clicks as possible while spending whatever is remaining from your $100 budget.

In other words, the amount of budget that’s consumed by this bid strategy, whether you’ve set a certain target spend or not, always yields to any other bidding. Let’s use the example of a $100 daily campaign budget again. Say you have a campaign that includes both manual bidding and a flexible bid strategy with a target spend of $50. If the manual bidding keywords would typically spend $80, the effective target spend will be limited to $20 (although you’ll still see the target spend set at $50 in your account).

Best practices

Use bid adjustments

Set bid adjustments to increase or decrease your bids when your ad is competing to appear on mobile devices and in specific locations. Bid adjustments can give you more control over when and where your ad appears.

Schedule your ads

Set up custom ad scheduling to show your ads on certain days or during specific times, and use your Maximize clicks strategy during those days and times.

Adjust your keyword bids

If you’d like to have more control over your bids, you may be interested in learning how to set CPC bids for individual keywords or placements.

 

https://www.youtube.com/watch?v=pS9vOz_SXW4

 

Which client would you advise to advertise on the Search Network?

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Which client would you advise to advertise on the Search Network?

 

 A)  Jim, who wants to reach people on social networks interested in poetry

 

 B)  Suzy, who wants to reach people browsing travel websites about China

 

 C)  Bill, who wants to reach people looking for plumbing services

 

 D)  Carol, who wants to reach people watching YouTube videos

 

Explanation:

Source

 

 

Your ad can show to a potential customers when your targeted language matches:

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Your ad can show to a potential customers when your targeted language matches:

 

 A)  the customer’s browser setting

 

 B)  the customer’s Google interface language setting

 

 C)  the language of websites a user visits most often

 

 D)  the customer’s operating system language

 

Explanation:

Language is targeted on the basis of potential customer’s Google interface language setting.

Example:

Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.

 

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