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When introducing yourself to a new client, it is important to share:

 

your name and the product you think will benefit the client the most.

 

your name and a brief 15 minute overview of AdWords.

 

your name, your role, and relevant experience in helping companies similar to the client.

 

your name.

 

Explanation:

When you share your expertise and experience, it make your client believe in your compatibility. Always prefer to tell your role in your company and earned experience while introducing yourself.

 

https://www.youtube.com/watch?v=6RF9BrqEf4U

 

 

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

 

Explain the return on investment the client can expect and explain why she should make room in her budget

 

Empathize and ask the client to tell you more about her concern

 

Ask the client if her long-term success is worth making room in her budget

 

Find out if the client has someone she reports to who may be able to approve the investment in display

 

Explanation:

You can not explain ROI until you run the campaign. So there is no use of telling about the positive ROI. There might be some doubts, running in your client’s mind that would be forcing to not go with search campaign. Ask their doubt and concern to understand the root cause of not accepting (or probably procrastinating) the offer.

 

https://www.youtube.com/watch?v=BGD-UI_HdcQ

 

 

Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

 

To guarantee that the client will make a decision by the end of the meeting

 

To prepare for potential objections the client may have

 

Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting

 

Preparation is not critical if you have enough experience

 

Explanation:

Pre-call planning is quintessential before pitching online advertising solutions. Make a list of all questions to be asked to your clients before the meeting. You will not feel regret of missing any point or having any insight from your client that can be useful to offer perfect solution.

 

https://www.youtube.com/watch?v=PRaDwidv_64

 

 

Why is it important to understand the expectations a client has of you?

 

To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals

 

It is important so you can persuade the client into spending more money

 

It will help you better understand how your client wants to be served so you can provide a great experience

 

It is only important if you think the client may have false assumptions on how the campaign will work

 

Explanation:

Customer is called the King and it’s true. Understanding the expectation of your client is essential to offer the right and tailored solution. When you understand your customer’s expectation before offering any service, you are able to have him great experience.

 

https://www.youtube.com/watch?v=k2f5-FM08PA