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A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:

how to misinterpret data to persuade the client to buy Google AdWords.

a question that the client may not be able to answer, because it is confusing.

a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.

demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.

Explanation:

You need to demonstrate your credibility because you have a fact that “Four in five consumers want search ads to be customized to their city or immediate surroundings”. You have to observe your customer’s reaction on you marketing campaign and how you message is being perceived.

https://www.youtube.com/watch?v=F7nU9APfUS8

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

It is not a good idea to recommend this at all, because it might offend the client

It is a good idea to help the client understand how increasing his bid amount and ad quality will help reach his goal of reaching more customers

It is not a good idea, because the client probably already knows how it will benefit him and you do not want to sound overbearing

It is only a good idea if the client shows a high level of interest and tells you he wants to spend more money

Explanation:

Your Ad Rank is a score that’s based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats.

To improve your ad position, you can increase your bid, improve the quality of your ads, Improve the quality of your computer and mobile landing page experience.

Read More Here: https://support.google.com/adwords/answer/1722122

How ad position is determined

The ad auction is how Google decides which ads to show and how they’re positioned. Your Ad Rank determines the ad position you win in the auction. Your Ad Rank is a score that’s based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats. To improve your ad position, you can: increase your bid improve the quality of your ads Improve the quality of your computer and mobile landing page experience

Better ads mean better Ad Rank

• Your ad’s expected clickthrough rate: This is based in part on your ad’s historical clicks and impressions (adjusting for factors such as ad position, extensions, and other formats that may have affected the visibility of an ad that someone previously clicked)
• Your ad’s relevance to the search: How relevant your ad text is to what a person searches for
• The quality of your landing page: How relevant, transparent, and easy-to-navigate your page is

Why ad quality matters

• Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
• Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
• Ad position: Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page.
• Your keyword’s ad position bid estimates: Higher quality ads are typically associated with lower first page bid estimates, top of page bid estimates, and first position bid estimates. That means you’re more likely to get your ads on the first page of search results with a lower bid when your ads have high quality components (expected CTR, ad relevance, and landing page experience).
• Eligibility for ad extensions and other ad formats: Ad Rank determines whether or not your ad is eligible to be displayed with ad extensions and other ad formats, such as sitelinks.

https://www.youtube.com/watch?v=fB8FC3iN1II

Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:

it will help you appear more confident to the client and she will be more likely to give you truthful responses.

it gives the client the opportunity to decide if she needs to gather more information before answering your questions.

it shows the client you value her insight and partnership so you can provide a tailored solution.

you do not want the client to feel as though you are wasting her time.

Explanation:

Until you ask questions about your client’s business, you will just keep assuming scenarios but won’t be able to provide exact solution. Asking questions will let you understand what you can offer that suits best to your customer. Client’s insight is more accurate and real than your assumptions and helps you offer tailored solution to client according to need.

https://www.youtube.com/watch?v=DKwYobXHks0