Google Analytics Individual Qualification Exam Answers

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Explanation:

Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Read more here: https://support.google.com/analytics/answer/1034832

Include and exclude filters

https://www.youtube.com/watch?v=-s0jnYNBztI

Which of the following could be measured by defining a goal in Google Analytics?

• the percentage of visits that contain only one pageview
• the percentage of visits that result in a site registration
• conversion rate
• the percentage of visits during which visitors spent at least two minutes on the site
• All of these could be measured by defining a goal in Google Analytics

Which of the following could be measured by defining a goal in Google Analytics

Explanation:

Goals fall into one of 5 types, listed in the table below:

You can read more here:  https://support.google.com/analytics/answer/1012040?hl=en

Source

https://www.youtube.com/watch?v=S2W-2PJdB5k

True or False: When you share a link to a custom report, you share the data in the report.

• True. Sharing a link to a custom report shares the data in the report.
• False. Sharing a link to a custom report only shares a template for the report.

True or False: When you share a link to a custom report, you share the data in the report

Explanation:
When you share a Custom Report, only the configuration information is shared. Your data remains private.

Assets are tools that you create in Analytics to help you customize your data analysis. Custom Segments, Goals, Custom Channel Groupings, Custom Attribution Models, and Custom Reports are all considered assets in Analytics. Assets are created and managed at the reporting view level.

You can share assets one at a time from each specific asset menu, or you can share more than one asset at the same time. When you share an asset, only the configuration information is copied and shared. None of your Analytics account data or personal information is shared, so you maintain control over your privacy and data.

You can read more here: https://support.google.com/analytics/answer/1326774?hl=en

https://www.youtube.com/watch?v=aCAW0AXy8Uo

Related keyword:

When you share a link to a custom report, you share the data in the report

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

• You can create your own custom channel grouping in addition to the default MCF Channel grouping.
• The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
• When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
• All of these statements are true.

Which of the following statements is true about Multi-Channel Funnel MCF reports

Explanations:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. However, the MCF Channel Grouping labels are sufficient for many analysts’ needs.

View the default label definitions (i.e., MCF Channel Grouping)
To see how default labels (such as Social Network) are defined in the MCF Channel Grouping:

In the Top Conversion Paths or the Assisted Conversion report, click Channel Groupings as the Primary Dimension, and select Copy MCF Channel Grouping template.
To see how a label is defined, click the Edit (pencil) icon.
When you have finished reviewing label definitions, click the Cancel link.
You can also refer to the channel definitions in About MCF Channels (and the MCF Channel Grouping).
Source

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

Read more here: 

https://support.google.com/analytics/answer/1250116?hl=en

https://support.google.com/analytics/answer/1191184?hl=en

https://www.youtube.com/watch?v=RVhh-fesGSA

Adding filters to a view in Google Analytics allows you to

• exclude visits from a particular IP address
• replace complicated page URLs with readable text strings
• modify historical data
• A and B only
• A, B, and C

Adding filters to a view in Google Analytics allows you to

Explanation:

Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

Read more here: https://support.google.com/analytics/answer/1033162?hl=en

Filter types and uses
Include and exclude filters
Search-and-replace filters
Advanced filters
Exclude internal traffic
Filter domain referrals
Filter on geography
Custom filter fields
Social Network filters

 
Source

https://www.youtube.com/watch?v=SgChbgc1JFA