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Google Analytics Individual Qualification Exam Answers


Google Analytics Individual Qualification Exam Answers

Google Analytics Individual Qualification Exam Answers

During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.

Google Analytics Individual Qualification Assessment Exam Answers

The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months

 

 

Get Certified Google Analytics Exam Answers Now!!!

 

 

What feature collects company-specific data such as Member Status?

  • Custom Filter
  • Event Tracking
  • Custom Dimension
  • Custom Metric

 

To recognize users across different devices, what feature must be enabled?

  • Audience Definitions
  • Attribution Models
  • Google Ads Linking
  • User ID

 

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

 

What report indicates the pages of a website where users first arrived?

  • Landing Pages report
  • Pages report
  • Location report
  • All Pages report

 

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Networking Protocol

 

What is not considered a default “medium” in Google Analytics?

  • referral
  • google
  • organic
  • cpc

 

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Attribution modeling
  • Conversion tracking
  • Channel Groupings
  • Multi-Channel Funnels

 

What data is Google Analytics Goals unable to track?

  • Customer’s lifetime value
  • Making a purchase
  • Signing up for a newsletter
  • Watching a video

 

In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • a – Same view
  • b – Same scope
  • c – Same Custom Report
  • d – Same index

 

What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Analytics Goals
  • Remarketing audience

 

Which three campaign parameters are recommended to manually track campaigns?

  • Medium, Source, and Content
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Source, Content, and Term

 

Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Include shopping preferences
  • Convert dynamic page URLs to readable text strings
  • Exclude traffic from particular IP addresses

 

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 2
  • 6
  • 1
  • 3

 

What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

 

Which assets cannot be shared in the Solutions Gallery?

  • Goals
  • Segments
  • Custom reports
  • Custom Dimensions

 

Which Goals are available in Google Analytics?

  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session
  • Destination, Event, Pageview, Social
  • Pageview, Event, Transaction, Social

 

What report identifies browsers that may have had problems with a website?

  • a – The Active Users report
  • b – The Browser & OS report
  • c – The Source/Medium report
  • d – The New vs Returning report

 

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Hit
  • Product
  • User

 

What is not considered a “source” in Google Analytics by default?

  • email
  • (direct)
  • google
  • googlemerchandisestore.com

 

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • a – As an event
  • b – As a click
  • c – As a bounce
  • d – As an interaction

 

What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

 

What report provides data on how specific sections of a website performed?

  • Location report
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report

 

What criteria could not be used to create a Dynamic Remarketing audience?

  • a – Users who returned an item they purchased
  • b – Users who viewed a homepage
  • c – Users who viewed a search result page on a website
  • d – Users who viewed product-detail pages

 

What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Landing Pages report
  • Content Drilldown report
  • Treemaps report

 

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True
  • False

 

When linking a Google Ads account to Google Analytics, what is not possible?

  • Import Analytics Goals and transactions into Google Ads as conversions
  • Adjust keyword bids in Google Ads from Google Analytics
  • View Google Ads click and cost data next to site engagement data in Analytics
  • Create remarketing lists in Analytics to use in Google Ads campaigns

 

What asset is used to build a remarketing list?

  • Custom Dimension
  • Custom Segment
  • Custom Report
  • Custom Metric

 

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete.php
  • /ordercomplete/index.html
  • /ordercomplete/thank_you.html
  • /order/complete.php

 

What does assigning a value to a Google Analytics Goal enable?

  • Track actual revenue from conversions
  • Track real-time business revenue
  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website

 

When does a default Analytics session expire?

  • When a user is inactive on a web page for more than 30 minutes
  • After 30 minutes, regardless of user activity on a web page
  • At noon every day
  • When a user opens a new browser window

 

What report indicates the last page users viewed before leaving a website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report

 

Google Analytics cannot collect data from which systems by default?

  • Offline inventory database
  • Websites
  • Online point-of-sale systems
  • Mobile devices

 

What would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • A filter that removes all the data
  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report

 

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just after the opening <head> tag
  • Just before the closing </body> tag
  • Just after the opening <body> tag
  • Just before the closing </head> tag

 

Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

 

To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • All of the above

 

What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

 

What is not a filter setting for data in views?

  • Modify
  • Include
  • Restore
  • Exclude

 

What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • Goal tracking
  • User ID
  • Google Ads Linking

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports
  • Ecommerce reports

 

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Paid and organic search
  • Website referrals
  • Social network
  • Television commercials

 

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 3
  • 2
  • 6
  • 1

 

What is a “dimension” in Google Analytics?

  • An attribute of a data set that can be organized for better analysis
  • The lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • A comparison of data between two date ranges

 

What feature is required to collect the number of comments users posted to a web page?

  • Custom Channel Groupings
  • Calculated Metric
  • Custom Dimension
  • Custom Metric

 

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Primary conversion
  • Second-to-last-click attribution
  • Assisted conversion
  • Secondary conversion

 

What is the “Bounce Rate” in Google Analytics?

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

 

What model represents the hierarchical structure of a Google Analytics account?

  • Property > Account > View
  • Account > Property > View
  • View > Account > Property
  • Account > View > Property

 

To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Remove any filters on the view
  • Choose “Greater precision” in the sampling pulldown menu

 

What campaign parameter is not available by default in Google Analytics ?

  • utm_content
  • utm_source
  • utm_medium
  • utm_adgroup

Which kinds of hits does Google Analytics track?

  • Pageview
  • Event
  • All of the above
  • Transaction

 

What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Bounce rate
  • Sessions / Source
  • Total Events / User Type

 

Which reports indicate how traffic arrived at a website?

  • Demographics
  • Geo
  • All Traffic
  • Behavior

 

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

 

Custom Dimensions can be used as what?

  • Primary dimensions in Custom Reports
  • All of the above
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

 

What feature must be enabled to use Multi-Channel Funnels?

  • Custom Dimensions
  • Advertising Features
  • Goals or Ecommerce
  • In-page Analytics

 

What data table display compares report metrics to the website average?

  • Pivot
  • Percentage
  • Performance
  • Comparison

 

View filters are applied in what order?

  • Creation date
  • Random order
  • Sequential order
  • Alphabetical order

 

Auto-tagging is used to collect data from what kind of traffic?

  • Social media traffic
  • Social media traffic
  • Google Ads Campaign traffic
  • Website referral traffic

 

What report indicates where users start or exit the conversion funnel?

  • Goal Flow
  • Treemaps
  • Cohort Analysis
  • User Timings

 

Which parameters can be included with an event hit for reporting?

  • Event, Category, Action, Label
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Category, Action, Label, Total Events

 

What Remarketing audiences cannot be defined by default?

  • Users who speak a particular language
  • Users who visited a physical store
  • Users who played a video on a website
  • Users who visited a specific page on a website

 

To track users and sessions across multiple domains, what first must be set up?

  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
  • Google Ads Linking

 

When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with their respective domains

 

What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Calculated Metrics
  • Custom Dimension

 

What is a “secondary dimension” in Google Analytics?

  • An additional report dimension for more specific analysis
  • A dashboard widget that offers more specific analysis
  • A visualization to understand the impact of data
  • An additional report metric for more specific analysis

 

When will Google Analytics be unable to identify sessions from the same user by default?

  • a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
  • b – When the sessions share the same browser cookie
  • c – When the sessions happen in different browsers on the same device
  • d – When the sessions happen in the same browser on the same day

 

What report shows which web pages get the most traffic and highest engagement?

  • Frequency and Recency report
  • Active Users report
  • Engagement report
  • All Pages report

 

View filters may be applied retroactively to any data that has been processed.

  • False
  • True

 

What report shows the percentage of traffic that previously visited a website?

  • Behavior > Frequency and Recency report
  • Interests > Affinity categories report
  • All traffic > Referrals report
  • Behavior > New vs returning report

 

Once filters have been applied, what is the option to recover filtered data?

  • Filtered data is not recoverable
  • Data may be recovered within 10 days
  • Data may be recovered within 30 days
  • Data may be recovered within 5 days

 

For autotagging, what parameter does Google Ads include in the destination URL?

  • adid=
  • urlid=
  • utm=
  • gclid=

 

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

 

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report

 

To view accurate data in a Custom Report, what action should be avoided?

  • Pair metrics and dimensions of different scopes
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

 

How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
  • Filter 1: include Brazil or Argentina
  • Filter 1: exclude all countries except Brazil and Argentina

 

What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • User’s favorite website
  • Page visits
  • Browser language setting

 

Views can include website data collected before the view was created.

  • FALSE
  • TRUE

 

What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • Site Content > Landing Page report
  • Mobile > Devices report
  • All Traffic > Source/Medium report

 

Within how many days can a deleted view be restored?

  • 25
  • 5
  • 35
  • 15

 

What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters

 

What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Explorer
  • Map Overlay
  • Pivot Table

 

What feature is required to track customer search terms on a website?

  • Enhanced Ecommerce
  • Site Search
  • Data Import
  • Search filters

 

What is a “metric” in Google Analytics?

  • The numbers in a data set often paired with dimensions
  • The dates in a date range
  • A segment of data separated out in a report for comparison
  • A dimension that can help analyze site performance

 

What criteria cannot be used to create a Custom Segment?

  • Ad type
  • Dimensions
  • Metrics
  • Sequences of user actions

 

Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Campaign and Ad Content
  • Source and Campaign
  • Source and Medium
  • Campaign and Medium

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • location
  • device
  • ad preference

 

When does the Analytics tracking code send a pageview hit to Google Analytics?

  • a – Every time a user adds an item to an online shopping cart
  • b – Every time a user clicks a video on a website
  • c – Every time a user searches on a website
  • d – Every time a user loads a webpage with embedded tracking code

 

What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Google Ads campaigns
  • Autotagged campaigns
  • Email campaigns

 

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • a – Custom Include filter with field “Page Title” and pattern “back to school”
  • b – Custom Include filter with field “Campaign Name” and pattern “back to school”
  • c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

 

What scope applies to Custom Metrics?

  • Customer
  • Session
  • Hit
  • User

 

What report compares metrics based on user acquisition date over a series of weeks?

  • User Explorer
  • Active Users
  • Users Flow
  • Cohort Analysis

 

The default session timeout duration in Google Analytics is how many minutes?

  • 5
  • 10
  • 30
  • 20

 

What data does Google Analytics prohibit collecting?

  • Product SKU(s)
  • Billing city
  • Purchase amount
  • Personally identifable information

 

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video
  • Users who are female and have children

 

Sampling is applied to reports before segmentation.

  • TRUE
  • FALSE

 

If a web page visitor clears the Analytics cookie from their browser, what will occur?

  • All of the above
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will not be able to associate user behavior data with past data collected

 

Which reports require the activation of Advertising Features?

  • Geo reports
  • Cohort Analysis reports
  • Real-time reports
  • Demographics and Interests reports

 

When does the tracking code send an event hit to Google Analytics?

  • Every time a user performs an action with pageview tracking implemented
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking implemented
  • Every time a user makes a reservation

 

Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE

 


 

 

 

 

Which of the following is a session level interaction?

By

Which of the following is a session level interaction?

 

 

  • A) All of these answers are correct
  • B) event
  • C) social interaction
  • D) pageview
  • E) ecommerce transaction

 

Explanation: A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.

You can read more here: https://support.google.com/analytics/answer/2731565?hl=en

 

https://www.youtube.com/watch?v=GCJlVsq97ZI

 

Related keyword:

Which of the following is a session level interaction

 

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

By

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

 

Session (metric) + Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Sessions (metric) / city (dimension)

All of the above are valid dimension / metric combination

 

The correct answer is:
[sociallocker]

Sessions (metric) / city (dimension)

[/sociallocker]

 

https://www.youtube.com/watch?v=NLUWoQlyHbk

 

What is the main purpose of the Multi-Channel funnel report?

By

What is the main purpose of the Multi-Channel funnel report?

 

 

A) To show which goals are bringing in the most revenue
B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
C) To analyze the funnel steps for multiple goals
D) To see which channels resulted in the highest number of pageviews

 

https://www.youtube.com/watch?v=sb-0pUn9Hos

 

Google Analytics Platform Principles Answers

By

Google Analytics Platform Principles Certification Exam Answers. Learn how the Google Analytics Platform collects, configures, and processes the business data you need for reporting and analysis.

Google Analytics Platform Principles Exam Answers

Course Overview

  • Unit 1: Platform Fundamentals
    • Lesson 1: Course overview
    • Lesson 2: The platform components
    • Lesson 3: The data model
  • Unit 2: Collection
    • Lesson 1: Data collection overview
    • Lesson 2: Website data collection
    • Lesson 3: Mobile app data collection
    • Lesson 4: Measurement Protocol data collection
  • Unit 3: Processing & Configuration
    • Lesson 1: Processing & configuration overview
    • Lesson 2: Processing hits into sessions & users
    • Lesson 3: Importing data into Google Analytics
    • Lesson 4: Transforming & aggregating data
  • Unit 4: Reporting
    • Lesson 1: Reporting overview
    • Lesson 2: Building reports with dimensions & metrics
    • Lesson 3: The reporting APIs
    • Lesson 4: Report sampling

Unit 1, Lesson 2: The platform components

1. What are the four main parts of the Google Analytics platform?

Collection, Processing, Continuation, and Reporting
Configuration, Processing, Reporting, and Recollection
Configuration, Collection, Progressing, and Reporting
Collection, Configuration, Processing, and Reporting

2. During data Processing, Google Analytics:

transforms the raw data from Collection using the Configuration settings
collects the data from Analytics tracking code added to a website, mobile application or other digital environment
lets you access and analyze your data using the Reporting interface
lets you adjust Configuration settings before data is collected

3. Once your Google Analytics data has been processed, it can not be changed.

True
False

Unit 1, Lesson 3: The data model

1. What is the hierarchy of the Google Analytics data model?

Interactions > Users > Sessions
Sessions > Users > Interactions
Users > Sessions > Interactions
Sessions > Visitors > Interactions

2. Google Analytics is able to measure if a user is a first time visitor or repeat visitor.

True
False

3. Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

Pageviews
Reservations
Events
Transactions
 Unit 2, Lesson 1: Data collection overview

1. The tracking code in Google Analytics: (select all that apply)

connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

2. The same type of Google Analytics tracking code should be used for both a website and a mobile app.

True
False

Unit 2, Lesson 2: Website data collection

1. You should include Google Analytics tracking code on every page of a website you want to track.

True
False

2. Where does the Google Analytics tracking code belong?

After the closing </head> tag in your HTML
Before the closing </head> tag in your HTML
After the closing </body> tag in your HTML
Before the closing </body> tag in your HTML

3. In order to distinguish between users on web pages, Google Analytics:

uses the IP address of a device that accesses the site
uses the city, state and country of a visitor that access the site
creates anonymous unique identifiers using third-party cookies
creates anonymous unique identifiers using first-party cookies

Unit 2, Lesson 3: Mobile app data collection

1. For mobile applications, Google Analytics will use the same Javascript tracking code as websites.

True
False

2. Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

resending
rerouting
dispatching
displacing

3. If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.

True
False
Unit 2, Lesson 4: Measurement Protocol data collection

1. The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

True
False

2. Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.

True
False

Unit 3, Lesson 1: Processing & configuration overview

1. When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

users and sessions
cohorts and interactions
registered users and browsers
purchasers and browsers

2. Third-party data may be joined with the Google Analytics data collected via the tracking code.

True
False

3. During aggregation, Google Analytics:

exports the collected data into a Google Spreadsheet
organizes the collected data into pivot tables
organizes the collected data within database tables
samples the data immediately
Unit 3, Lesson 2: Processing hits into sessions & users

1. How is Google Analytics able to determine if a group of website interactions are all from the same user device?

By detecting what city, operating system and browser the hits come from
By setting a unique ID for the device that is attached to each hit
By grouping together all hits that are collected within a 30 minute time period
Google Analytics is not able to detect if a group of interactions are from the same user device

2. Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

True
False

3. A session in Google Analytics consists of:

The reports generated by users over a specific period of time
Interactions or hits from a specific user for all time
Interactions or hits from a specific user over a defined period of time
A group of users getting together in person to discuss analytics

4. By default, an Analytics session ends when inactive for:

15 minutes
30 minutes
45 minutes
60 minutes

Unit 3, Lesson 3: Importing data into Google Analytics

1. How can you add data to Google Analytics from other sources? (select the 3 correct answers)

Link your AdWords account to Google Analytics to import advertising data
Use Cost Data Import to upload click and cost data from non-AdWords campaigns
Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account

2. To add external data to Google Analytics using the Data Import feature, you must have:

a key that links the imported data with Google Analytics
a key that links the imported data with your AdWords account
an SDK that links the imported data with Google Analytics
an API that links the imported data with your AdWords account

3. What are the two methods of importing external data into Google Analytics using Dimension Widening? (select the 2 correct answers)

Linking to Google Spreadsheets
Using the Mobile SDKs
Using the API
Uploading a spreadsheet or CSV file
Unit 3, Lesson 4: Transforming & aggregating data

1. Which of the following are configurations that permanently modify your data during the processing stage? (select the 4 correct answers)

Channel Groups
Content Groups
Custom Reports
Filters
Goals
Javascript Customization

2. Filters can modify the data in your Google Analytics reports by: (select the 3 correct answers)

including data
excluding data
exporting data
changing how data looks in reports

3. Google Analytics Goals let you specify:

which users are likely to convert
which interactions should be used to calculate conversions
which users spend the most time on your home page
which page or screen is the first of a user’s visit

4. Which types of groups can you create in Google Analytics? (select the 2 correct answers)

Channel Groups
Conversion Groups
Content Groups
Conversation Groups

Unit 4, Lesson 1: Reporting overview

 

1. You can retrieve Google Analytics reporting data through the following methods: (select all that apply)

the account administration settings
the reporting interface
the SDKs
an API

2. The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

retrieval
expediency
sampling
configuration
Unit 4, Lesson 2: Building reports with dimensions & metrics

1. The following are examples of dimensions: (select the 3 correct answers)

Traffic source
Page name
Country
Unique visitors

2. The following are examples of metrics: (select the 2 correct answers)

Unique visitors
Page name
Average visit duration
Traffic source

3. Every metric may be combined with every dimension in Google Analytics.

True
False

4. You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title.
Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.
Google Analytics will not allow you to create this report.
Unit 4, Lesson 3: The reporting APIs

1. The reporting APIs can be used to: (select the 3 correct answers)

automate complex reporting tasks
automate your tracking code customizations
retrieve Google Analytics data for use in your own applications
build your own dashboard with Google Analytics data

2. Each query sent to the Reporting API must specify: (select the 3 correct answers)

the start and end dates
the name of the standard report you wish to use
which metrics to display
the ID of the account view that the data should be retrieved from
Unit 4, Lesson 4: Report sampling

1. If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

True
False

2. If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

True
False

3. You can adjust the sample size by: (select the 2 correct answers)

adding a segment to your report
adjusting the session timeout control
adjusting a control in the reporting interface
specifying the sample size when querying the API

Google Analytics Platform Principles Final Assessment Answers

1. What are the four main components of the Google Analytics platform? (select all that apply)

Collection
Configuration
Continuation
Processing
Progressing
Recollection
Reporting

2. The tracking code in Google Analytics: (select all that apply)

connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

Software Development Kit
JavaScript Tracking Code
The Measurement Protocol
HTML

4. Google Analytics can only recognize returning users on websites, not on mobile apps.

True
False

5. During data processing, Google Analytics: (select all that apply)

transforms your raw data from collection according to your configuration settings
aggregates your data into database tables
imports data from other sources you’ve defined, like Google AdWords or Webmaster Tools
organizes hits into sessions

6. A session in Google Analytics consists of:

the reports generated by users over a specific period of time
interactions or hits from a specific user for all time
interactions or hits from a specific user over a defined period of time
a group of users getting together in person to discuss Analytics

7. How can you add data to Google Analytics from other sources? (select all that apply)

By linking your AdWords account to Google Analytics to import your advertising data
By downloading your data from Webmaster Tools and manually importing it into Google Analytics
By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)

Sessions
Channel Groupings
Filters
Users
Goals
Interactions

9. Which of the following are dimensions in Google Analytics? (select all that apply)

Campaign
Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors

10. You can combine any metric with any dimension in a Google Analytics report.

True
False

11. When does Google Analytics sample data for reporting?

When the data you request has already been calculated in the aggregate tables
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

12. You’ve discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

Have your site developers create a new version of your website for internal users only that doesn’t have the tracking code
Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There’s not a way to prevent the internal traffic from showing in your reports.

13. You’ve discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

The data for the Product pages wasn’t collected because tracking code wasn’t placed on those pages of the site
Google Analytics doesn’t collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

Add a Goal that tracks when a user lands on your site homepage
Add a Filter to exclude users who don’t watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn’t automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It’s not possible to create a dashboard using Google Analytics data

 

 

Which of the following metrics would most strongly suggest a poorly performing landing page?

By

Which of the following metrics would most strongly suggest a poorly performing landing page?

 

  • A) Bounce Rate > 90%
  • B) % New Visits > 90%
  • C) Avg. Session Duration > 5 minutes
  • D) Bounce Rate <90%
  • E) None of these answers

 

https://www.youtube.com/watch?v=FWURs7Aq0hA

 

 

The User ID feature is commonly used with which of the following website scenarios?

By

The User ID feature is commonly used with which of the following website scenarios?

 

  • Users can create an account on your website and log in on all types of devices
  • Users can navigate between your websie and multiple subdomains within one session
  • Users must navigate to a 3rd party shopping cart domain to complete a purchase
  • You have content that displays on another domain through an iFrame

 

The correct answer is:
[sociallocker]

  • A) Users can create an account on your website and log in on all types of devices

[/sociallocker]

 

https://www.youtube.com/watch?v=av987PVy4tU

 

Related keywords:

The User ID feature is commonly used with which of the following website layouts

The User ID feature is commonly used with which of the following website layouts?