Hubspot Growth-Driven Design Agency Exam Answers - Category

Hubspot Growth-Driven Design Agency Exam Answers , is a smarter approach to developing peak performing websites. In this on-demand course containing 13 classes, you'll learn the Growth-Driven Design Methodology, and how to market, sell, and service Growth-Driven Design with clients.

There are 55 questions.
The exam takes about 1 hour to complete.
You must answer 42 questions correctly to pass.
You must wait 12 hours between attempts.
You have 3 hours to complete the exam.

Get Certified in Hubspot Growth-Driven Design Agency Now!

Some questions:

Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?

Deny their request and explain that it is outside the scope of the current engagement.
Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

When The Strategist Is Running The Planning Workshop, Which Of The Following Is A Great Practice To Help Encourage The Client To Upgrade Into A Larger Engagement Package?

Bring your sales rep into each workshop for them to explain the pricing of the other service packages.
Show them which action items on the wishlist could be implemented this cycle if they were to upgrade.
Walk through what you’ve built for other clients who have already made the upgrade.
As a group, read through a number of blogs which outline new best practices your team could incorporate if the client upgrades.

True Or False? Although It May Require Adaptations, All Companies And Websites Are A Good-Fit For Growth-Driven Design?

True – Everyone is a great-fit for GDD even if they don’t know it yet. Because it’s a new process, it’s common for it to take six-eight months for the process to click. Those who have experience in agile, it will click faster.
True – What makes someone a good-fit for GDD is less about industry or type of website. The most important criteria is if they have adopted the “new mindset”? towards their website.
False – It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
False – GDD is primarily designed for technology, software, and agile companies as they use a similar process when building their products.

According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?

It creates happier clients, increases transparency with the CMO, and is overall less expensive.
It drives better results and revenue, increases global reach, and improves multilanguage functionality.
It provides quicker time to value, empowers marketers to optimize, and makes it easier to expand impact globally.
It provides quicker time to value, drives better results and revenue, and creates happier clients.

Which of the following is NOT a way Growth-Driven Design impacts your agency?

Doubles the revenue from your website engagements
Moves your agency away from contractors and freelancers
Differentiates your agency
Greatly reduces scope creep, launches on-time, and on budget
Flips your business model from project-based to a recurring revenue model

Choose the option below that best summarizes how to develop your pricing and packaging for the strategy stage.

Host a meeting with your agency’s owner and use their expertise to craft the ideal strategy stage process and pricing.
Copy and paste the strategy pricing from the “GDD Retainer Quoting Tool”. There is no reason to change it as it has already been proven effective for all agencies.
Host an internal workshop with your entire team to map out the strategy process, deliverables, and effort required to execute.
Host an internal workshop with the sales team to understand what prospects are asking for and the price they think we could sell it for.

Which of the following are the two major workshops to host during the strategy stage?

Client interview workshop and end-customer interview workshop
Strategy kickoff workshop and wish list generation workshop
Wishlist generation workshop and prototype development workshop
Strategy kickoff workshop and user testing workshop

Which of the following best describes why it’s important to involve a strategist from the service team in sales conversations when scoping and pricing a launch pad website?

The strategist understands the latest design trends and can suggest new elements to build on the site. This not only gets the prospect excited, but also increases the overall size of the quote.
Having the prospect meet two people from your agency helps build the relationship and establish trust. This increases the chances of the prospect closing on the deal.
The strategist has a deeper understanding of how to implement the prospect’s ideas and will know specific questions to ask to help scope the site.
It is not helpful to include them as it often slows down and complicates the sales conversations.

According to the training, how should you develop pricing for high-, medium-, and low-impact pages on the launch pad website quote?

Review the prospect’s current site and make estimates on the effort required to implement similar pages based on your experience selling web projects.
Review historical performance of your team on past projects. Then find the average time spent on major pages, such as the home page, medium pages, such as the about us page, and small pages such as FAQ. These averages form the estimates for the high, medium, and low impact page pricing.
The launch pad quoting process doesn’t involve high, medium, and low impact pages. Rather, it focuses on the number of pages and the speed required to launch each page.
Work with your services team to develop a process for each type of page. Once the process is documented, have the team vote on the effort required to complete each type of page.

What is the purpose of the GDD starter package?

To serve as a short pre-engagement kickoff focused on scoping the launch pad website and generating your initial wish list
To provide clients with the ability to maintain the existing launch pad website without having to worry about making continuous improvements
To complete the strategy stage. It is called the starter package because all enagements must start with a solid strategy.
To give the prospect a small sample of GDD and get them excited for more

As you build larger packages, which two steps of the sprint cycle should you increase the majority of your effort in?

The plan and build steps
The quarterly summit and build step
The build and learn steps
The plan and learn steps

Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote?

This scenario is not a great fit for GDD; it’s best to quote using traditional web design.
Implement the phased option.
Implement the strategy-first option.
Implement the flat rate option.

What is the minimum recommended length of a Growth-Driven Design engagement?

Six months
Three months
Nine months
Four months

Which of the following is NOT part of the new mindset for thinking about a website?

The website is an asset of the business.
Continuously improving the website is an investment in growth.
The website should be tied directly to concrete business goals.
The website primarily helps the marketing team achieve its goals.

True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.

True - Everyone is a great fit for GDD, even if they don’t know it yet. Because it’s a new process, it’s common for it to take six to eight months for the process to click. For those who have experience in agile, it will click faster.
True - What makes someone a good fit for GDD is less about the industry or the type of website. The most important criterion is whether they have adopted the new mindset toward their website.
False - It is impossible to implement GDD effectively with large enterprise companies. For these companies, it’s recommended to use traditional web design.
False - GDD is primarily designed for technology, software, and agile companies because they use a similar process when building their products.

Which of the following is a great example of a cue to look for in potential GDD leads?

The company recently hired a new chief people officer.
The website already has optimization tools installed; however, it does not appear to be updated often.
The company recently had a change in the product leadership team.
The company is downsizing and consolidating locations.

Based on the training, how many good leads will you need to source at the top of your funnel to close your first GDD deal?

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.

You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

“What do you like and not like about your competitors’ websites?”
“How do you feel your previous website redesigns went? How did the process make you feel?”
“What would be the biggest change you’d like to make to the website and why?”
“How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

Explain the Growth-Driven Design process with a focus on the experimentation process.

Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.

Review click heatmaps of their homepage and point out where users are getting frustrated.

Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.

Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak-performing websites.
First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
Assign the prospect homework to review each page on their current website and score each page on an impact scale of 1-10.
Pull up the prospect’s top three competitors, and walk through each site while the prospect explains what they like and don’t like.
First, send some additional launch pad education and training. Second, assign them homework to send three to five examples of what they envision the launch pad website will look like at launch.

True or false? Your agency’s strategist should be included in sales conversations.

True - The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.

True - The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.

False - Involving others in the sales process adds complexity and time to the sales process.

False - Pulling the strategist from their daily activities slows down progress with existing clients.

Fill in the blank: When creating your sales pitch and proposal, it’s important to make it clear that you’re selling and , not _____.

the process, deliverables, hours
results, the GDD process, the actual deliverables
value, deliverables, the process
Strategy, continuous improvement, the launch pad website

Which of the following is NOT a client service outcome your service team should achieve in the strategy stage?

Build trusting relationships with the new client stakeholders.
Develop a robust road map based on the recommendations and ideas of the client’s CEO.
Understand the client’s vision and the world of their users.
Educate and set expectations for the entire engagement.

Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

Combine the strategist and sales rep roles, and have one person own the relationship from end to end.
Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.
Have the clients lead the topics for each meeting to ensure nothing is repeated.
Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?

“Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user research in the strategy stage and repurpose this time to host these meetings.”
“You’re right. We are already having trouble selling GDD retainers, adding more time into the engagement will likely make it harder for us to grow our program.”
“We could still have each person talk about their vision of the website, however, we can do it as a group and invite their CEO. This will ensure the CEO can include her ideas.”
“These meetings would be an investment in the long-term success of this client. This will help us establish better relationships, tailor the process, and create more aligned ideas.”

Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?

Periodically send the client exercises to practice to help them take over the updates.
Create a client skills development plan that outlines various skills in the order that they should learn them over time.
Send them a list of ten resources they can use to learn more about the tools you’re using with their website.
Give them access to the tools and explain the help documentation and support team are great if they have trouble making the updates.

Based on the training, which of the following is the most important consideration when building a launch pad website?

Speed - Building the launch pad quickly so you can avoid the risk of over-designing and start collecting real-user data to make more informed decisions.
Quality - Spending the time and energy to execute the launch pad website with excellence and make it.
Client happiness - Tailoring the process and schedule to create an extraordinary experience for all of the client stakeholders.
These are all important - The goal is to find the right balance between each element.

Which of the following is NOT a client service outcome in the launch pad stage?

Remove as much content as possible without damaging the client’s search rankings.
Create a client-specific approach for a quick, high-quality website build that keeps the client happy.
Keep the site build within scope.
Balance what your client wants with their users’ needs.

Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is critical for you to establish before you start a new launch pad website project?

Sync work time blocks with both the client and the development partner.
Collect the yearly game plan from each department head at the client’s company.
Create a detailed twelve-month roadmap to present each deliverable with the CEO.
All of these are important.

Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

Educating and reminding the client that your team will be removing the vast majority of the content from their website.
Recommendations for regular bi-monthly action item check-ins with the client’s CEO.
Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch
All of these should be incorporated into conversations early and often.

Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?

Ask a series of questions to better understand the new idea; then, strongly recommend that all new ideas be considered and built after the initial launch pad goes live.
Talk to your team about the effort required to implement the client’s new idea. Then slide the launch date back the required five days to implement the new idea.
They should wait to mention any new ideas until after the first six months because the launch pad and first six months of the continuous improvement cycles are already planned out.
Include the new section into the initial launch pad because the client promised to quickly get you great content for the section.

Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?

Build an impressive wishlist and roadmap full of high-impact ideas.
Continuously be searching for and implementing as many best practices and hacks as possible to drive month-over-month big wins.
Keep the client focused on growth, not shiny objects.
Balance multiple Growth-Driven Design client engagements at once.

Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

“No problem. Our team will compile a list of the action items we plan on implementing and send them over for your review and approval.”
“We always want to be working on the most impactful items. Because the business changes and we are continuously collecting data and new user learnings, it is impossible for us to know what will be the most impactful items to work on three or six months from today. I’m happy to send you the current road map that details the next two months and then high-level direction after. Also, these are always subject to change.”
“Our goal is to implement the highest impact action item at any given time. To do this it can be difficult to know exactly what we plan on implementing each month, however, we can make an exception this time and see how it goes. We will send over a list of all of the action items for the next six months.”
“Because you are reaching the end of your engagement, we will likely shift our focus towards inbound marketing. We can send you list of the deliverables from our inbound marketing engagements and we can schedules a call to discuss further.”

True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.

False - It is better to focus your time on implementing paid advertising to drive more traffic to the website.
True - Implementing hacks helps your team save time and drive big results.
False - Although there will be some easy-to-implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time — not quick hacks.
True - We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks” as possible is a great strategy to do that.

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?

“Who needs to be involved in developing this video?”
“Help me understand how this directly impacts our goals.”
“Can you send me some examples to better understand what you’re looking to create?”
“Where else could we use this video to help promote the brand?”

With A Manufacturing Company. Your Current Theme Is “Expand”? And You’re Team Is Focusing On Building New “Digital Products”? Onto Their Website. Your Client Is Pushing To Have Your Team To Create A New “Team Member Profile”? Template And Add All The Company’s Team Members Into The About Us Section. Which Of The Following Would Be The BEST Option To Complete Their Request While Still Making Progress On The Initial Goals.

Deny their request and explain that it is outside the scope of the current engagement.
Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

Show the progress and impact your agency is making on the client’s business.
Help keep everyone, including the client, accountable to executing work.
Facilitate good communication and transparency between the team and client.
All of these are correct

Fill in the blank: The weekly pulse is a ____ sent out _ designed to keep everyone involved on top of ________.

short weekly digest, after an action item is completed, bugs and issues with the newly launched action item
short weekly digest, at the beginning of the week, exactly what is going on in the engagement
short weekly digest, after an action item is completed, the experiment results
detailed report, each week, the roadmap for the rest of the quarter

When is the best time to start the renewal conversation?

A minimum the renewal conversations should happen three months out from the renewal date.
A minimum the renewal conversations should happen thirty days out from the renewal date.
Once the client’s existing engagement has come to an end.
When the client brings up that they are planning for the next year.

True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

True - The wishlist should primarily focus on ideas from the client’s CEO.
False - When it comes to the renewal the client do not typically care about the future, rather, they will solely judge the renewal based on the deliverables already created.
True — Investing time to regularly brainstorm creative, exciting, and innovative ideas for your client’s wish list will motivate them to keep going.
False - The renewal is primarily based on if the company has budget for the website moving forward.

Which action best describes how your team should present the science fair action items?

Walk through a list of each complete action items and give a detailed breakdown of exactly what business impact each one has made.
Use a story format to describe the outcome of the action items you built and the new world of the user.
Start by showing detailed reporting of the impact your action items have made. Then transition into explaining the primary action item that drove the results and the user learnings your team can pull from the outcome.
None of these are correct. The “science fair” section consists of showcasing experiments run by other companies to find inspiration for new wishlist items.

Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?

Implement a “likelihood of renewal” scoring system. Score each client two months prior to their renewal date, and create different service playbooks for the team to follow.
Schedule an in-person workshop ninety days prior to the renewal date to get some additional facetime and strengthen the relationship.
Implement a grading system based on the progress you’ve made on their original goals. If the client scores a “D” or lower, assume they will be canceling and have the sales team work to replace them.
None of the other suggestions would help this specific challenge.

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

Bring your sales rep into each workshop for them to explain the pricing of the other service packages.

Show them which action items on the wish list could be implemented this cycle if they were to upgrade.

Walk through what you’ve built for other clients who have already made the upgrade.

As a group, read through a number of blogs which outline new best practices your team could incorporate if the client upgrades.

True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.

True
False

Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?

Host exclusive, client-only workshops to educate and inspire clients around new trends.
Talk to other departments to find ways to expand the impact of the site.
Run a surprise experiment for free to give them a taste of what’s possible.
All of these are correct.

True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.

True - There is no need to modify the Growth-Driven Design as the certification offers the perfect template. It’s also better to implement all of the changes at once to see the most benefit.
False - Growth-Driven Design is only theory and hasn’t been proven in the real world.
True - There is no reason to adapt the process as it is based on what works best with Growth-Driven Design agencies around the world.
False — The process should be adapted for your specific agency and team, and it should be rolled out in phases over time.

Imagine your entire agency has committed to adopting Growth-Driven Design as its core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

“I’m glad we’re all excited and on board for Growth-Driven Design! I would recommend that we develop a rollout plan that has the changes broken down into phases and implemented over the next six months.”
“Growth-Driven Design hasn’t been proven yet, it is only theory. Let’s wait awhile and see if other agencies can successfully implement it first.”
“You only live once! Let’s do it.”
“We should host an overnight hack-a-thon with our team to implement all of the GrowthDriven Design changes. This will allow us to complete all the required agency changes very quickly.”

Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

“Let’s pull three team members together to run Growth-Driven Design on an internal agency project as an experiment.”
“Our team learns quickly and will do great work. Best of all, we can learn this new process while getting paid by the client.”
“We can pull four team members together to donate six months of Growth-Driven Design services to your team’s favorite non-profit.”
“We could collaborate on an event with another agency and be in-charge of the web design and optimization process. Essentially, running the process on ourselves before clients.”

FIll in the blank: Based on the training, the recommended three-person pod consists of a __________.

Strategist, UX Designer, and Content manager
Strategist, Developer, and Copywriter
Strategist, UX Designer, and Developer
Consultant, Designer, UX Researcher

Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.

three people: strategist, UX designer, and developer
three people: Strategist, content writer, developer
five people: Strategist, content writer, videographer, designer, UX researcher
four people: Strategist, UX designer, developer, and UX researcher

When is the best time to find partners and subcontractors to work with?

It’s not recommended to ever work with partners or subcontractors.
When you have a prospect requesting a quote.
Before you need them
When you’re over capacity with work and need help to meet your client deadlines.

True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

True - By sending all your work to a single subcontractor, you can negotiate the best price and, in-turn, increase profit margins.
False - It is not recommended to use subcontractors because they often undercut your prices and steal the client.
False — It is important that you have strong working relationships with multiple subcontractors in order to protect against risk.
True - It’s important to develop relationships with your subcontractors and working with just one ensures you’re developing a strong relationship.

Which of the following best describes the value of using a Kanban board?

A kanban board allows your team to show others in the company what work they need subcontractors for.
A kanban board allows the entire team to see and optimize the flow of work during the current sprint.
A kanban board allows the clients to see exactly how much time is being spent on each task.
Kanban boards are popular with the development team, however, are not as useful to the strategist or clients themselves.

A daily standup is a _______ (or less) standing meeting with the _ to review and update the _______.

15 minute, pod, quarterly goals
15 minute, client’s CEO, status of the engagement
15-minute, pod, Kanban board
30 minute, pod and client, wishlist

Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

The “owner” of the process, as assigned by the agency leadership team
The pod members who last used the particular process with a client.
The agency owner.
The strategist who last used the particular process with a client.

Why is it important to sell Growth-Driven Design differently?

Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
Because if we don't rewrite the story in the prospect's mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDD
Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?

Explain the Growth-Driven Design process with a focus on experimentation process.
Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.
Review click heatmaps of their homepage and point out where users are getting frustrated.
Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.

Imagine you’re having an “explore” call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

Imagine you’re talking to a prospect in the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site - making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

First, expand the conversation to also traditional web design. Second, if the prospect continues to give ideas, sell them a traditional build instead.
Assign the prospect homework to review each page on their current website and score each page on an impact scale 1-10.
Pull up the prospect’s top three competitors and walk through each site while the prospect explains what they like and don’t like.
First, send some additional Launch Pad education and training. Second, assign them homework to send 3-5 examples of what they envision the launch pad website to look like at launch.

True or false? Your agency’s strategist should be included in the sales conversations.

True - The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.
True - The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.
False - Involving others in the sales process adds complexity and time to the sales process.
False - Pulling the strategist from their daily activities slows down progress with existing clients.

Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

Combine the strategist and sales rep roles and have one person own the relationship from end-to-end.
Have the strategist sit in on the last few calls in the sales process and have the sales rep continue involvement for the first month after the engagement kicks off.
Have the client’s lead the topics for each meeting to ensure nothing is repeated.
Only work with companies in the exact same industry to avoid the need to ask repetitive questions.

Get Certified in Hubspot Growth-Driven Design Agency Now!

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

July 30, 2017 By CertificationAnswers

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

Conversion Rate Optimization and Persona Development

User Experience and App Development

The GDD Website Hierarchy and the Continuous Improvement Cycle

User Interviews and Fundamental Assumptions

https://www.youtube.com/watch?v=AFzdNKPyO4w

You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

July 30, 2017 By CertificationAnswers

You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

“Your website is your number one marketing asset, helping drive leads to your business. It is also your best salesperson, working around the clock to nurture and close leads.”

“By storing all your documents and guides on your websites for your customers to access at any time, it can help reduce the number of support calls coming into the business.”

“The only thing that matters is that your website design is beautiful. The more beautiful the design, the more visitors will come to the site.”

“Your website actually isn’t the most important. We’re better off focusing on putting that money into some advertising for your business.”

https://www.youtube.com/watch?v=LdrUHW7kayE

You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

July 30, 2017 By CertificationAnswers

You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

Centralized user data

Dynamically personalize content

Secured, no maintenance hosting

All ofthe above

https://www.youtube.com/watch?v=e9KamgCJcdY

What is a major challenge with the traditional web design process?

July 30, 2017 By CertificationAnswers

What is a major challenge with the traditional web design process?

Decisions are based on assumptions

Projects often launch behind schedule

After launching the site, there are minimal updates over the next two years.

All ofthe above

https://www.youtube.com/watch?v=3nnC7akPs_A

The Growth-Driven Design Methodology consists of the following three phases:

July 30, 2017 By CertificationAnswers

The Growth-Driven Design Methodology consists of the following three phases:

Personas, Development, Refinement

Launch Pad, Usability, Conversion Rate Optimization

Strategy, Launch Pad, Continuous Improvement

Goals, Scoping, Building

https://www.youtube.com/watch?v=iiUtgeQN1-U

Hubspot Growth-Driven Design Agency Exam Answers

August 1, 2016 By CertificationAnswers

Hubspot Growth-Driven Design Agency Exam Answers

You’d like to ask website visitors a very targeted question on a specific page. Which of the following is the best method for this scenario?

User Interview
Secret Shopper
Slide-Up Survey
Google Surveys

Get Certified in Hubspot Growth-Driven Design Agency Now!

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

Prototype user testing
Online chat
User testing
Internal Interviews

You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

Card Sorting
Internal Team Review
Online Chat
Five Second Test

Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

To save time and energy, you should primarily write hypothesis statements for “high impact” action items.
You should write any action item that you are unsure of how to measure their impact on your goals.
You should write any client suggested action items to ensure they will impact the goals you’re trying to achieve.

You should write hypothesis statements for all of your action items because it is important to predict how they will all perform.

True or false? A/B testing is the only way to validate your hypothesis.

True
False

What are the first two steps when conducting a group brainstorming session?

Warm-up activity and review goals, personas, and journey map
Warm-up activity and browse the internet for inspiration
Review goals, personas, and journey map and review the performance of the existing website
Review previous cycle’s action items and review competitor’s websites

According to the training, which of the following best describes your goal for running experiments?

If we can not test it, it is not worth investing our time into
To involve as many users as possible to have the largest same size
To validate your hypothesis statement
To disprove your hypothesis statement

Your team is optimizing a client’s web page. This is the first time you’re focusing on this page and it receives 500 visitors each month. Your goal is to have the visitors flow from the current page you’re testing to one of your interior product pages. Your teammate suggests running an A/B test on the copy of a single call-to-action to improve click-through rate. After discussing, your team decides they need to run a multivariate test on two drastically different layouts. With the information provided, would this be a reasonable direction to pursue?

Yes, multivariate tests on more drastic variations are required on lower traffic pages.
Yes, experimenting with more persuasive copy on call-to-actions.
No, you must always isolate a single variable to determine how it impacts visitor behavior.
No, at this point you should be focusing your time on blogging instead of optimization.

True or false? You should always start with group brainstorming in order to generate as many ideas as possible.

True
False

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

True
False

Which of the following best describes what a “cohort report” is?

A report segmenting your tracking by persona based identifiers.
A report that presented to the client which outlines the results of the experiments you conducted during your previous cycle.
A report describing user behavior over time with users bucketed by date.

A report which segments your users based on two or more variables.

True or false? It’s important to watch as much user session recordings as possible.

True – It’s important to watch the entire flow of each user to understand how they are navigating through the website.
True – You tend to generate the best ideas by watching as many videos as possible.
False – User session recordings are only helpful for desktop as it is not possible to record on mobile.
False – Start with a very specific friction point on the website, then review session recordings of users interacting with that specific point.

The Growth-Driven Design Methodology consists of the following three phases:

A) Strategy, Launch Pad, Continuous Improvement
B) Launch Pad, Usability, Conversion Rate Optimization
C) Personas, Development, Refinement
D) Goals, Scoping, Building

https://www.youtube.com/watch?v=iiUtgeQN1-U

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

A) User Experience and App Development
B) The GDD Website Hierarchy and the Continuous Improvement Cycle
C) User Interviews and Fundamental Assumptions
D) Conversion Rate Optimization and Persona Development

You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

A) Centralized user data
B) Dynamically personalize content
C) Secured, no maintenance hosting
D) All of the above

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

A) Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.
B) Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.
C) Growth-Driven Design is what happens before you start your conversion rate optimization efforts.
D) There is no difference, conversion rate optimization is the same as Growth-Driven Design.

You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

A) “Your website is your number one marketing asset, helping drive leads to your business. It is also your best salesperson, working around the clock to nurture and close leads.”
B) “By storing all your documents and guides on your websites for your customers to access at any time, it can help reduce the number of support calls coming into the business.”
C) “The only thing that matters is that your website design is beautiful. The more beautiful the design, the more visitors will come to the site.”
D) “Your website actually isn’t the most important. We’re better off focusing on putting that money into some advertising for your business.”

True or false? Your team must know the correct answers to what will work best for your client’s specific audience.

A) True – As an agency, you should be the experts on the process, know everything, and have all the answers about the client’s audience.
B) True – If you specialize in a specific vertical, you will be an expert because each company’s audience is exactly the same.
C) False – Only the user knows the correct answers. Your team must know the process for uncovering the correct answers from the users.
D) False – The client should have the answers about their audience. It’s your job to work with the client to use that knowledge to build the perfect site.

Fill in the blank: Local maximum is , whereas a global maximum is __.

A) unique visitor goal for a specific page, unique visitor goal for the entire website
B) the result of your first launch, the results you can achieve with incremental improvement
C) attracting website visitors from your local geographic region, attracting visitors from all over the world
D) making incremental improvements on the status quo, making a big leap to the next big thing

True or false? You’ve recently launched a new e-commerce client’s launch pad website. Your team is now starting the Continuous Improvement phase. Before starting, your team should first evaluate any changes to the website hierarchy for the client.

A) True – It is important to adapt the hierarchy steps for each specific client and services engagement.
B) True – The team should adapt it based on cutting out the audience step and add in requests of the client and industry best practices.
C) False – The website hierarchy is broad enough that it will work for almost every client and situation.
D) False – If the team adapts the website hierarchy, it’s possible to end up working on areas that don’t impact the business.

True or false? When selling Growth-Driven Design, you should only focus on the features, not outcomes.

A) TRUE
B) FALSE

10)

Which of the following is NOT a core pillar of the Growth-Driven Design mindset?

A) Focus on the user
B) Get stuff done
C) Solve for the business
D) Unbound creativity

11)

Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric.

A) Bounce rate, time on site, and visitors
B) Leading indicators
C) Conversion rates
D) Vanity metrics

12)

True or false? It is not important to personalize the website experience for specific user segments.

A) True – All users have the same challenges and need to see the same content on the site.
B) True – It’s better to give everyone a uniform message and content as they often not sure what they are interested in.
C) False – Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.
D) False – The only consideration is to personalize by geographic region.

13)

Which statement best describes why personalization of the website is important?

A) Personalization is not a best practice because it is important to give a consistent experience to each user coming to the website.
B) It is only important to personalize by geographic region to match languages and cultural differences.
C) Personalization is important because you can show prospects and customers different content as they both use the website for different purposes.
D) Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.

14)

Which of the following is a step in the Growth-Driven Design website hierarchy?

A) Personalization
B) Value
C) Conversion Rate Optimization
D) All of the above

15)

True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

A) TRUE
B) FALSE

16)

Which of the following best describes why Audience is the first step in the Growth-Driven Design website hierarchy?

A) The Audience step is not the first step in the Growth-Driven Design hierarchy.
B) You must build an audience on your social media networks that you can market to before making any updates on the website.
C) The website must have a consistent and predictable flow of new visitors before it is worthwhile to run experiments and iterate.

17)

True or false? It is not important to build, research, and finalize a client’s personas until after the website has been launched.

A) TRUE
B) FALSE

18)

Which best describes the purpose of a user journey map?

A) View the path the users are currently taking on the website to get the various conversion points to work to optimize their paths.
B) Identify gaps in your content strategy by mapping out all of your current content offers and matching them to their respective lifecycle stage.
C) Understand the steps of the user’s life before, during, and after contact with the company and where the website weaves into it.
D) Understand the steps the user goes through while working with a competitor in order to find areas they are weak at.

19)

True or false? You can skip the Strategy phase and move right to building the launch pad if the client and your team agree that it isn’t necessary.

A) TRUE
B) FALSE

20)

Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs.

A) Business goals
B) Profit and loss statements
C) Marketing visions
D) Fundamental assumptions

21)

You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

A) Perform an 80/20 analysis to find the 20% that will make 80% of the impact. After you’ve pulled the 20% to the side, review the items and ask if they are a “must have” or “nice to have” for the launch of the site.
B) Have the client review the items on the wish list and determine their preference on the action items for the website, essentially creating the prioritization for these items.
C) Include all of the items in the launch pad so that you have a full website with everyone’s ideas incorporated.
D) All of the above

22)

True or false? When developing goals, it is not important to measure the baseline and trend to see how the website is currently performing.

A) TRUE
B) FALSE

23)

True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results.

A) True – Incorporating all three areas are key to developing a peak performing program.
B) True – However, if we are only hired to implement Growth-Driven Design, we don’t need to think about marketing or sales.
C) False – We should keep things simple and just use whatever systems the client already has in place.
D) False – You should simply focus on the website platform because the website is the most important activity for driving new business results.

24)

When developing your tool stack, you must have tools to help with which type of user research?

A) Qualitative
B) Quantitative
C) Observational
D) All of the above

25)

According to the training, what is the PRIMARY goal of using team collaboration tools?

A) Develop a collaborative work experience to maximize efficiencies, eliminate friction and delays, and avoid wasted effort.
B) Open the possibility of hiring remote employees from other parts of the world.
C) Build a strong culture with fun and engaging interactions.
D) Develop transparency so the client can review all the comments and conversations we have.

26)

According to the training, how should you evaluate tools for your Growth-Driven Design stack?

A) Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool which is the best fit with that functionality.
B) The best strategy is to find the newest tools on the market as they are at the cutting edge of technology.
C) Use the tools your clients recommend and are already using.
D) Simply use the same tools you have been using with traditional web design.

27)

True or false? Using the proper tool stack can unlock both opportunities to drive better client results and upselling to new services.

A) TRUE
B) FALSE

28)

True or false? It is impossible to build a launch pad website for a large enterprise client.

A) False – In the sales process you will need to convince them to cut out the majority of their content and focus on the important handful of sections.
B) True – They are often too big to make it worthwhile to do Growth-Driven Design with enterprise clients.
C) True – Complex functions like multiple languages, e-commerce, forums, etc. make it impossible to build a launch pad website.
D) False – It is possible. You will likely have to adjust your approach and it will likely take you longer to build, but it will still be quicker than traditional web design.

29)

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

A) False – The second way to speed up the launch pad website is to limit the client to only one revision on all content and designs.
B) True – To ensure a quick launch, remove all of the content except the most important sections.
C) False – Cutting down the amount of content on the site is only one of many options for speeding up a launch pad website. The options you use will be specific to each individual client.
D) True – Most of the content on a website is not critical to the success of the site so it is better off to simplify and delete it.

30)

Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.

A) opinions and ideas of the team
B) quality work and client happiness
C) three rounds of client revisions
D) technology updates

31)

True or false? Every page on the website should follow the exact same process when being built.

A) TRUE
B) FALSE

32)

Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?

A) Building assets
B) Harvest period activities
C) Persona development
D) Journey mapping

33)

Which of the following is NOT a good way you could speed up the building of a launch pad website?

A) Adopt SCRUM methodology to speed up your internal efficiencies.
B) Prioritize the 20% of the wish list items that will make 80% of the impact.
C) Build the site as quick as possible, regardless of quality.
D) Develop a streamlined process to focus time where it will make the most impact.

34)

According to the training, which of the follow is NOT part of the harvest period?

A) Rapid updates based on initial user feedback
B) Industry-vetted tactics
C) Building word of mouth with your promoters
D) High impact wishlist items that didn’t make the launch

35)

You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website.

A) It is best to start over from scratch and build a brand new launch pad website.
B) Growth-Driven Design is probably not a good fit for this client because their website is already performing well.
C) Complete any of the strategy steps you may have not already completed to ensure you have a solid foundation. Once complete, you will move directly to the continuous improvement phase using their existing website to iterate off of.
D) Because they already have a website, you can skip the strategy and launch pad phases and move directly to the continuous improvement phase.

36)

True or false? A launch pad website is a half-built website.

A) False – We take the time to fully build out a big, robust website with all the feature we think your users may like.
B) True – We can launch a half-built website and finish the rest of the build once it is live.
C) False – It is a full website that will both look and perform better than your current website. However, it will not be perfect, because there is no such thing as perfect.
D) True – In order to launch the site quickly, we will be cutting out the majority of the website’s current content.

37)

In which step of the continuous improvement cycle do you host the “summit meeting”?

A) Learn
B) Transfer
C) Build
D) Plan

38)

What is the goal of the “learn” step?

A) Make recommendations to other teams on how to best to solve the user’s challenges.
B) Interview at last five users to help answer questions about their challenges.
C) Reflect on your experiments in order to gain a deeper understanding of your users so we can make smarter future decisions and drive more value.
D) Teach users about your products and services so they can learn the benefits of them.

39)

While going through the continuous improvement cycles, where should you focus your time and energy?

A) Brainstorming for the next cycle
B) Filling out the fundamental assumptions chart
C) Developing high-quality photos and videos
D) Improving the hierarchy the website step you’re currently at

40)

What is the goal of the “transfer” step?

A) Transfer the client onto a new software platform that is a better fit for their needs.
B) Transfer inactive users to the archive as they are no longer engaged with your marketing.
C) Help other teams improve their efforts by informing them of your user learnings (and vice versa).
D) Find complementary businesses and transfer links between websites to help improve referral traffic and SEO authority.

41)

How many continuous improvement cycles should you run on each website hierarchy step?

A) It is recommended to run a maximum of ten cycles at each one of the hierarchy steps
B) It is recommended to run a maximum of three cycles at each one of the hierarchy steps.
C) You should run as many cycles as it takes to reach the predetermined focus metric goal of that step.
D) The continuous improvement cycles are not connected to the website hierarchy.

42)

True or false? When picking which action items to implement in your continuous improvement cycles, the vast majority of them should be aimed at moving the current focus metric up.

A) TRUE
B) FALSE

43)

How do you determine which action items to work on in any given cycle?

A) Select the action items based on which team members have the capacity to complete them
B) Selecting action items that are the quickest to implement regardless of their impact.
C) Prioritize based on highest impact score and lowest effort required to implement them.
D) Put any client requests at the top and push everything else until later.

44)

According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

A) 42433
B) 42496
C) 42592
D) 15-18

45)

According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

A) The only consideration is how quickly you need the information.
B) Your personas, the industry you are focusing on industry, and when you are asking.
C) Who you are asking, different time zones, sample size, and how quickly you need the information.
D) The question you are trying to answer, who you are asking, when you are asking, how deep you need to dig for answers, and how quickly you need the information.

46)

According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

A) Testing your hypothesis is not very important unless you are a large enterprise website with millions of visitors.
B) First focus on driving traffic to the site in the “audience” step of the website hierarchy. Then you can look at pre- and post-implementation behavior using cohort and/or event reporting along with multiple qualitative sources to build confidence that the changes are having the intended im
C) Set-up split tests and let them run for a few months until you have a big enough sample size to hit statistical significance.
D) Run split tests even if you can’t hit statistical significance because it will still give you an answer of which variation will perform better over the long-term.

47)

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

A) 1,000-2,000 visitors
B) 3,000-5,000 visitors
C) 2,000-2,500 returning visitors
D) 500K-600K unique visitors

48)

According to the training, what is the correct order on which to conduct the research process?

A) Research, Brainstorm, Experiment, Repeat
B) Experiment, Research, Brainstorm, User Questions
C) User questions, Research, Brainstorm, Experiment
D) User questions, Experiment, Brainstorm, Implement

49)

Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user questions help us _______.”

A) better communicate expectations between the users and the client
B) focus our research efforts in the right areas and will help determine the best research methods
C) scope the number of action items we implement in that cycle
D) determine which action items we should test and which ones should simply be implemented

50)

According to the training, what is the MINIMUM number of hours you should have in a retainer including only Growth-Driven Design services?

A) 5 hours
B) 10 hours
C) 20 hours
D) 50 hours

51)

True or false? It is important that you list the tools being used in the engagement on separate line items within the proposal.

A) TRUE
B) FALSE

52)

According to the training, what is the AVERAGE number of hours a Growth-Driven Design services retainer should include?

A) 5-10 hours
B) 10-20 hours
C) 35-65 hours
D) 50-80 hours

53)

Can you implement Growth-Driven Design with clients who have small budgets?

A) No – Small companies move too slow to support the continuous improvement cycles of Growth-Driven Design.
B) Yes – You will only do quarterly improvement cycles which will focus on general updates and maintenance.
C) Yes – You will need to adjust the engagement and set the right expectations on the results they can expect based on budget.
D) No – You should only work with clients who have large enough budgets to ensure you’re making enough revenue to grow your agency.

54)

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

A) False – Sales enablement services are not an important for helping clients grow their businesses.
B) True – All three services are interconnected and must work together for peak results.
C) False – Marketing and sales enablement services are not an important for helping clients grow their businesses.
D) True – All three are important, however, marketing and sales enablement will not make an impact until the second year of the engagement.

55)

According to the training, how should you determine your “strategy phase” pricing?

A) Do your best to guess the pricing. It does not matter if you’re accurate because you will make it back in the on-going services.
B) The strategy phase should be 35% of the launch pad website cost.
C) Have your services team develop a standard strategy process with a set price.Then adjust according to the type and size of client and the services included in their engagement.
D) Most clients do not need strategy help, it is common that you can skip the strategy phase completely.

56)

Is it possible to use a value-based pricing system with Growth-Driven Design?

A) No – Value-based pricing does not work for agencies.
B) Yes – Although, it is only suggested if you are managing the entire process from Growth-Driven Design, inbound marketing, and sales enablement.
C) Yes – But only if the cost per lead is more than $500 otherwise it will not be viable for your agency.
D) No – There is no way to track the value you are creating so it is impossible to charge based on value.

57)

According to the training, what is the BEST long-term strategy for generating a consistent and predictable lead source for your sales team?

A) Invest in developing an inbound marketing program to market your own agency and treat yourself like your own best client.
B) Build a robust referral program to gain new referrals from existing clients.
C) Pay for a Google Adwords program and continuously optimize around the keywords your personas are likely searching for.
D) Focus on developing a large social media following and promote your services to your audience.

58)

True or false? Only large, enterprise companies are a good fit for Growth-Driven Design.

A) True – Only enterprise companies have the time and resources to dedicate to a Growth-Driven Design program.
B) False – Growth-Driven Design works for any company in any industry, however, you may have to adapt your approach to best fit the client.
C) True – Only enterprise companies have a need for continuous improvement on their website.
D) False – Growth-Driven Design works well for both medium and enterprise sized companies, however, it does not work for small companies due to low budgets.

59)

According to the training, where is the best place to prospect potential clients for your first Growth-Driven Design retainer client?

A) Buy an email list of companies that fit your target persona and email them with a website assessment offer.
B) Search the internet for companies in your area of specialty who have poorly designed websites and reach out to them directly.
C) Develop a Google Adwords campaign to target web design and Growth-Driven Design related searches.
D) Review your existing client list and look for those who could benefit from Growth-Driven Design.

60)

In which of the following scenarios would it be a good idea to pitch both traditional web design and Growth-Driven Design and allow prospects to choose? Choose the BEST option.

A) The prospect’s business is focused on a boring, slow-moving industry.
B) The prospect who is unsure about Growth-Driven Design because they don’t fully understand why the process is better.
C) The prospect needs two websites built for two different divisions of the company.
D) The prospect loves the Growth-Driven Design concept, but you are pitching against two traditional web design agencies.

61)

Why is the overall cost of Growth-Driven Design higher than traditional web design? Choose the BEST explanation from below.

A) More people are involved in a Growth-Driven Design engagement than traditional web design.
B) Not as many agencies are offering Growth-Driven Design which allows you to charge more for the service.
C) The overall cost is higher because the client is getting more value from the months of continuous improvement after the initial launch.
D) The websites are often much larger when using Growth-Driven Design and take more time to build.

62)

True or false? Using a point-based system with Growth-Driven Design retainers makes the process more confusing and is not recommended.

A) TRUE
B) FALSE

63)

Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?

A) No – You should not sell a fixed price, rather, you should charge for time and materials.
B) Yes – This is the only way you should quote Growth-Driven Design engagements.
C) Yes – This approach typically works best for medium sized companies and websites.
D) No – We do not want to complicate and confuse the prospect. It is best to simply have one monthly amount.

64)

You’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?

A) “No problem. We can build your website using traditional web design and then move to the continuous improvement phase after it’s live.”
B) “The launch pad website is a fully built website, we just need to cut out many of the pages to ensure we can launch quickly.”
C) “It is ok if the website is not complete because we can always build onto it after it launches because we have an on-going service retainer.”
D) “The launch pad website is a complete website that will both look and perform better than your website today. However, it is not the end-all-be-all and will not be perfect, because there is no such thing as perfect.”

65)

You are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?

A) No – Website work is often not profitable and will not help your agency grow.
B) Yes – As long as you set the right expectations, you can start them on a Growth-Driven Design only retainer and look to upsell them into marketing services later down the road.
C) No – Only building the website is a waste of time and will not likely result in any future business.
D) Yes – You should only sell them the traditional web design process, though.

66)

Which of the following is the BEST question to ask your prospects in the sales process in order to understand their pain points they’ve experienced in the past?

A) “Did you involve a user experience designer in your last website redesign?”
B) “How much did your previous redesign cost?”
C) “When was the last time you did a website redesign for your business?”
D) Tell me about your previous website redesigns? What went well and not so well?

67)

Which of the following is the BEST strategy for managing both Growth-Driven Design and traditional web design clients at the same time?

A) Create two different pods for each process and run them as two independent units with two different processes.
B) Work on traditional web design clients projects the first and third weeks of the month and Growth-Driven Design clients on the second and fourth.
C) Subcontract all of the traditional web design so you can focus on the Growth-Driven Design engagements.
D) Encourage your team to run both processes at the same time and simply get better at adjusting between the two.

68)

Fill in the blank: When you are starting to work with a new subcontractor or agency partner, the BEST type of work to give them as their first engagement is/are ________.

A) “a small, internal project on your own agency’s website”
B) “a new client’s launch pad website”
C) “action items from an existing client’s continuous improvement cycle”
D) “these are all good, possible options”

69)

Which of the following is NOT a best practice for updating your agency’s process?

A) When first starting your GDD program, build some padding into the schedule to account for the learning curve.
B) Host weekly reflection meetings to find areas of the process to improve.
C) Build a different process for each pod so they can have their own workflow.
D) Make the transition fun, exciting and empower the team to take ownership in the process.

70)

True or false? If you do not have the in-house talent needed to execute Growth-Driven Design, you can partner with another agency who has complementary services to your own.

A) TRUE
B) FALSE

71)

True or false? You should only have one subcontractor or partnering agency so that you can focus your time and energy with them and develop one, strong relationship.

A) TRUE
B) FALSE

72)

According to the training, your team should have a two-hour meeting every _____ days prior to the end of the contract to brainstorm the next 12 months.

A) 14
B) 21
C) 60
D) 120

73)

According to the training, which of the following BEST describes the reports presented in the State of the Union?

A) A high-level review of the progress made since the start of the engagement.
B) Very detailed breakdown of all the experiments, numbers and metrics from the previous two cycles to show trending over time.
C) An overview of the previous cycle’s action items, cycle impact, and next steps, and a high-level view of the overall program.
D) A breakdown of the hours that were used in the previous cycle and how many hours remain in the engagement.

74)

What is the PRIMARY goal of the renewal meeting?

A) Talk to them about pricing and packaging options for the second year of the engagement.
B) Get the client excited about all of the possibilities in the next twelve months.
C) Have the client resign the contract by the end of the meeting.
D) Finalize if there should be a new launch pad website in year two.

75)

Fill in the blank: Reporting your progress to the client is done in the ______ step of the continuous improvement cycle?

A) Transfer
B) Learn
C) Build
D) Plan

76)

What is the goal of the “plan” step in the cycle?

A) To design and develop new features for the website
B) To determine the most impactful action items to implement to get closer to the focus metric goal
C) To get face-time with the team and the client
D) To reflect on the previous cycle

77)

True or false? The State of the Union should be a two-way, open conversation including the client and the entire team.

A) True
B) False

78)

Which statement BEST describes what Growth-Driven Design is?

A) A web design process that is geared towards limiting the need for on-going improvement by adding extra time and effort up-front to make the website
B) An approach to web design that is based on listening and adapting to the business leader’s wants, needs, and desires.
C) A smarter approach to web design that reduces the headaches of traditional web design, maximizes results, and informs other parts of the business.
D) None of these describe Growth-Driven Design.

79)

What is a major challenge with the traditional web design process?

A) Decisions are based on assumptions
B) Projects often launch behind schedule
C) After launching the site, there are minimal updates over the next two years.
D) All of the above

80)

According to the training, which of the following is the proper order when solving challenges with the Growth-Driven Design mindset?

A) Dig into user challenges, brainstorm solutions for those challenges, align and prioritize the solutions with the business, and determine the features that will best bring the solution to users.
B) Collect requirements from the client, brainstorm the features based on requirements, build those features, and measure their impact.
C) Look at what worked well for previous clients, replicate the previously successful activities, and make improvements based on the requests from the client.
D) Review challenges, find industry best practices, build those best practices, collect revisions from the client and updated based on revisions.

81)

Your launch pad website is now live and you are moving into the continuous improvement stage of the Growth-Driven Design Methodology. Which of the following frameworks helps provide focus to the team, sets clear expectations, and helps track and measure progress?

A) Client mapping document
B) GDD Website Hierarchy
C) Journey map
D) Fundamental assumptions

82)

Which of the following best describes what a focus metric is?

A) Another name for business revenue.
B) The metric your team should not focus on because it is distracting and pulls away from more important metrics.
C) A single metric that is a direct measure of if you are moving towards your goal.
D) A single metric that measures the length of the entire engagement from the start of the strategy to the end of the continuous improvement phase.

83)

Which statement best describes what a buyer persona is?

A) A description of demographic characteristics of people you’d like to target.
B) The most recent lead to convert into a paying customer.
C) A semi-fictional representation of your ideal customer.
D) A report which combines the items that an average buyer purchases in a year.

84)

Based on the training, which of the following is NOT important to set in the Goals step?

A) Omissions
B) Number of high impact pages on the website
C) Engagement success factors
D) SMART goals

85)

Which of the following is NOT true of an all-in-one platform?

A) Opens the door for upselling new value-add services
B) Avoid data loss between multiple tools
C) Avoid using all-in-one unless it is with an e-commerce client
D) Help to improve the team efficiencies

86)

What is the difference between a “discovery question” and a “user question”?

A) A discovery question is used internally by your team. User questions are asked to users to help answer the discovery question.
B) Discovery questions and user questions are the same thing.
C) A user question is the first question that you ask a user. A discovery question is the follow-up questions used to dig deeper.
D) A discovery question is answered by secondary research. A user question is answered by primary user research.

87)

Which of the following BEST describes the purpose of the connect call?

A) Open the lines of communication with qualified leads by providing relevant and helpful information while learning more about their business.
B) Connect with qualified leads to explain your services and see if they have any interest in working together.
C) Find out who the decision-maker is and schedule a sales call with them.
D) All of these are done on the connect call.

88)

According to the training, what are the primary roles of the strategist?

A) Work with the client to create content for the site, develop wireframes, and manage all of the subcontractors.
B) Ensure the most impactful items are being worked on, lead client and team communication, and project management of the cycle and individual tasks.
C) Perform the user research, interpret the results into action items the team can then implement, and set up the tests to validate each action item’s hypothesis.
D) Organize all of the meetings, develop the reports, and work to upsell the client into additional value-add services.

89)

To avoid inefficiencies, what is the MAXIMUM number of team members your should have in a single pod?

A) 3
B) 5
C) 7
D) 10

90)

Fill in the blank: Traditional web design is . Growth-driven design is.

A) macro, micro
B) top-down, bottom-up
C) designer-driven, user-driven
D) cycled, waterfall

91)

According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

A) 3-4
B) 5-6
C) 8-10
D) 15-18

92)

True or False? Adding incentives in the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

A) True
B) False

93)

According to the training, what skill sets are in the three-person Growth-Driven Design pod?

A) Designer, developer, and project manager
B) Copywriter, designer, and developer
C) Developer, marketer, and project manager
D) Strategist, user experience, and designer/developer

94)

How many action items should you aim to complete in any given cycle?

A) The general rule is to complete a minimum of five action items per sprint to continue the momentum going.
B) You should only focus on just completing the top, highest impact action item.
C) Start at the top of the wish list and select as many action items as you can complete based on the effort required by each item and the size of the engagement the client is in.
D) The number of action items you complete will depend on how busy you are with other client work. The slower you are, the more action items you can complete.

Get Certified in Hubspot Growth-Driven Design Agency Now!

Related keyword:

the ________ focuses on the user’s experience with the website.

Hubspot Growth-Driven Design Agency Exam Answers - Category

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

True or false? Your agency’s strategist should be included in sales conversations.

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

You’d like to ask website visitors a very targeted question on a specific page. Which of the following is the best method for this scenario?

Your client is on a very tight deadline, however, your copywriter recommends conducting user interviews to get a better understanding of the user’s pain points. Which research method would work best in the short-term for learning about users while on a tight deadline?

You’re working on the copy for a homepage. You’re curious if the pain point and value proposition are clear and easily understood by a website visitor. Which of the following research methods would be the best to test this?

Imagine you just completed a group brainstorming session and have a long list of new action items on your wishlist. Which action items should you write hypothesis statements for?

True or false? A/B testing is the only way to validate your hypothesis.

What are the first two steps when conducting a group brainstorming session?

According to the training, which of the following best describes your goal for running experiments?

True or false? You should always start with group brainstorming in order to generate as many ideas as possible.

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

Which of the following best describes what a “cohort report” is?

True or false? It’s important to watch as much user session recordings as possible.

The Growth-Driven Design Methodology consists of the following three phases:

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology involves which two interconnected pieces?

You’re evaluating platforms to use for Growth-Driven Design, which of the following is NOT an important consideration?

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

You’re talking to the Director of Marketing at a business-to-business company. Which is the most accurate statement to explain why they should invest money into their website?

True or false? Your team must know the correct answers to what will work best for your client’s specific audience.

Fill in the blank: Local maximum is ____, whereas a global maximum is ______.

True or false? You’ve recently launched a new e-commerce client’s launch pad website. Your team is now starting the Continuous Improvement phase. Before starting, your team should first evaluate any changes to the website hierarchy for the client.

True or false? When selling Growth-Driven Design, you should only focus on the features, not outcomes.

Which of the following is NOT a core pillar of the Growth-Driven Design mindset?

Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric.

True or false? It is not important to personalize the website experience for specific user segments.

Which statement best describes why personalization of the website is important?

Which of the following is a step in the Growth-Driven Design website hierarchy?

True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

Which of the following best describes why Audience is the first step in the Growth-Driven Design website hierarchy?

True or false? It is not important to build, research, and finalize a client’s personas until after the website has been launched.

Which best describes the purpose of a user journey map?

True or false? You can skip the Strategy phase and move right to building the launch pad if the client and your team agree that it isn’t necessary.

Fill in the blank: ________ are the core elements of the business and website. They help your team develop user research questions, fill in any core gaps, and avoid misaligning strategy with user needs.

You’ve completed the Strategy steps and are finishing up the brainstorming session with a client. You have 95 ideas for your initial wishlist and now need to prioritize them and determine what will be included on the launch pad website. What’s the best method to use to prioritize the list?

True or false? When developing goals, it is not important to measure the baseline and trend to see how the website is currently performing.

True or false? When choosing a growth platform, it is important to consider all aspects of growth including Growth-Driven Design, marketing, and sales to maximize client results.

When developing your tool stack, you must have tools to help with which type of user research?

According to the training, what is the PRIMARY goal of using team collaboration tools?

According to the training, how should you evaluate tools for your Growth-Driven Design stack?

True or false? Using the proper tool stack can unlock both opportunities to drive better client results and upselling to new services.

True or false? It is impossible to build a launch pad website for a large enterprise client.

True or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.

Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.

True or false? Every page on the website should follow the exact same process when being built.

Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?

Which of the following is NOT a good way you could speed up the building of a launch pad website?

According to the training, which of the follow is NOT part of the harvest period?

You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website.

True or false? A launch pad website is a half-built website.

In which step of the continuous improvement cycle do you host the “summit meeting”?

What is the goal of the “learn” step?

While going through the continuous improvement cycles, where should you focus your time and energy?

What is the goal of the “transfer” step?

How many continuous improvement cycles should you run on each website hierarchy step?

True or false? When picking which action items to implement in your continuous improvement cycles, the vast majority of them should be aimed at moving the current focus metric up.

How do you determine which action items to work on in any given cycle?

According to the training, how many user interviews should you conduct in order to not over-spend your time and energy and start to see patterns in the responses?

According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

Fill in the blank: According to the training, you should not start thinking about incorporating multivariate testing until you have a minimum of ________ coming to the site.

According to the training, what is the correct order on which to conduct the research process?

Fill in the blank: You are training a new team member on the research and brainstorming process. Your teammate asks you, “Why are the user questions the first step in the process?” You respond with, “Starting with creating user questions help us _______.”

According to the training, what is the MINIMUM number of hours you should have in a retainer including only Growth-Driven Design services?

True or false? It is important that you list the tools being used in the engagement on separate line items within the proposal.

According to the training, what is the AVERAGE number of hours a Growth-Driven Design services retainer should include?

Can you implement Growth-Driven Design with clients who have small budgets?

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

According to the training, how should you determine your “strategy phase” pricing?

Is it possible to use a value-based pricing system with Growth-Driven Design?

According to the training, what is the BEST long-term strategy for generating a consistent and predictable lead source for your sales team?

True or false? Only large, enterprise companies are a good fit for Growth-Driven Design.

According to the training, where is the best place to prospect potential clients for your first Growth-Driven Design retainer client?

In which of the following scenarios would it be a good idea to pitch both traditional web design and Growth-Driven Design and allow prospects to choose? Choose the BEST option.

Why is the overall cost of Growth-Driven Design higher than traditional web design? Choose the BEST explanation from below.

True or false? Using a point-based system with Growth-Driven Design retainers makes the process more confusing and is not recommended.

Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?

You’re explaining the Growth-Driven Design methodology to a prospect. Overall they love the methodology, however, they ask you, “I don’t want a half-built website to start”. What is the BEST response to your prospect?

You are talking to a prospect who is not currently interested in marketing services. They only want help building a new website. Should you continue to try and close them as a client?

Fill in the blank: Local maximum is , whereas a global maximum is __.