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What URL tag does AdWords add to the destination URL using autotagging?

 

adid=

 

utm=

 

gclid=

 

urlid=

 

 

Explanation:

If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.
Read more here: https://support.google.com/analytics/answer/2938246

 

Use the Chrome Developer Tools and follow the instructions here to check if auto-tagging works on your site before setting it up.

If you don’t see the gclid parameter appended to your URLs after the page is fully loaded, then it’s likely that your website isn’t configured to handle query parameters in a way that lets auto-tagging work.

1. Open a new tab in Chrome. Open the Chrome menu, then click Tools > Developer Tools to open the Chrome Developer Tools. Click the Network tab. This pane shows the network (HTTP) requests for the page being loaded and must be opened before the page is loaded.
2. Copy your AdWords final URL. Paste it into the Chrome address bar, but don’t load the page yet. In the address bar, append a test AdWords auto-tagging query parameter, like gclid=TeSter-123. This makes the full URL: http://www.example.com/?gclid=TeSter-123.

   If your final URL already contains a question mark (?) followed by a query parameter, prefix the gclid parameter with a ‘&’ symbol. For example: http://www.example.com/?parameter=1&gclid=TeSter-123.

   If your final URL contains a hash ‘#’ symbol, append the gclid parameter before the hash. For example: http://www.example.com/?parameter=1&gclid=TeSter-123#bookmark.

3. Load the URL and watch the network requests load.

Refer to the Troubleshooting section below to help find a solution.

 

https://www.youtube.com/watch?v=hDsnqXfvMno

 

 

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

 

Campaign and Ad Content

 

Campaign and Medium

 

Source, Medium, Campaign, and Ad Content

 

Source and Medium

 

Explanation:

Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.

 

 

 

If you wanted to track what search terms customers used to find products on your website, what would you set up?

 

Data Import

 

Search filters

 

Enhanced Ecommerce

 

Site Search

 

Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264

 

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Set up Site Search

Site Search must be set up for each reporting view in which you want to report on user search activity. To set up Site Search for a view:

1. Sign in to your Analytics account.
2. Click Admin, and navigate to the view in which you want to set up Site Search.
3. Click View Settings.
4. Under Site Search Settings, set Site Search Tracking to ON.
5. In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query. Sometimes query parameters are designated by just a letter, such as s or q. Enter up to five parameters, separated by commas. Do not enter any additional characters: for example, if the query parameter is designated by the letter q, enter only q (not q=). Read How to identify search query parameters, below.
6. Select whether or not you want Analytics to strip the query parameter from your URL. This strips only the parameters you provided, and not any other parameters in the same URL.
7. Turn Site search categories on or off. If your site lets users refine searches, you can include that information in your reports. For example, users might search for “chromebook” once they’ve refined the category to “laptops”. In a case like this, the site-search URL would look something like …?q=chromebook&sc=laptop.

   If you leave categories OFF, you are finished. Click Save.

   If you turn categories ON:

   • In the Category parameter field, enter the letters that designate an internal search category such as ‘cat,qc,sc’. As you did with the Query Parameter field, enter only the characters for the parameter, e.g., “sc”, and not “sc=”.
   • Select whether or not you want Analytics to strip the category parameters from your URL.
     Note that this strips only the parameters you provided, and not any other parameters in the same URL. This has the same effect as excluding URL Query Parameters in your master reporting view: if you strip the category parameters from your Site Search view, you don’t have to exclude them again from your master view.
   • Click Save.

 

https://www.youtube.com/watch?v=2F-hxhiBehM

 

 

When will the Analytics tracking code send an event hit to Google Analytics?

 

Every time a user performs an action with pageview tracking implemented

 

Every time a user adds an event to their calendar

 

Every time a user makes a reservation

 

Every time a user performs an action with event tracking implemented

 

Explanation:

Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.

 

 

 

Which data table display compares report metrics to the website average?

 

Performance

 

Comparison

 

Pivot

 

Percentage

 

Explanation:

Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

https://support.google.com/analytics/answer/2604608?hl=en#data_table_view

Read more here: https://support.google.com/analytics/answer/1009642

 

You can rearrange the information in the table for certain reports by pivoting your data on a second dimension. For example, let’s say that you want to see the bounce rate and number of page views for each landing page, and then compare that data against each campaign. You would set up the following pivot table within the Behavior > Site Content > Landing Pages report.

1. At top right of the table, select the  Pivot button.
   Three new selection menus appear above the table.
2. From the Pivot by selector (top left of table), select Campaign.
3. From the two Pivot metrics menus, select Bounce Rate and Pages/Session so those metrics appear alongside each keyword in the table.

Data table

https://www.youtube.com/watch?v=NvZHBamw-2s

 

 

By default, when does an Analytics session expire?

 

At noon every day

 

When a user opens another browser window

 

When a user is inactive on your website for more than 30 minutes

 

After 30 minutes, regardless of user activity on your website

 

 

Explanation:

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871

 

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:

• If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
• Lengthen the session time if you have a lot of content and expect users to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.
• Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.

Campaign timeout cannot be greater than two years. Sessions cannot be less than one minute or greater than four hours.

Change session and campaign timeout settings

These settings are applied in the admin settings of each property in your account. To change these settings:

1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
2. From the property column, click Tracking Info then Session Settings.
3. Under Timeout Handling, use the controls to set Session timeout and Campaign timeout.
4. Click Apply.

Learn more about setting session timeout and campaign timeout in your tracking code.

 

https://www.youtube.com/watch?v=G8Kjw7U_N78