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Your boss Ron would like to evaluate Fifth Season’s current calls-to-action, but he isn’t sure how. Which of the following is the best metric to determine the success of your calls-to-action?

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Your boss Ron would like to evaluate Fifth Season’s current calls-to-action, but he isn’t sure how. Which of the following is the best metric to determine the success of your calls-to-action?

 

A) Total views

 

B) Conversion rate

 

C) Clicks-to-submissions rate

 

D) Views-to-clicks rate

 

https://www.youtube.com/watch?v=eIHgV2umP6Y

You’ve finished creating an ebook on adventure travel tips. Instead of having your call-to-action be “Click Here”, as shown in the example, which of the following would be the best text for call-to-action?

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You’ve finished creating an ebook on adventure travel tips. Instead of having your call-to-action be “Click Here”, as shown in the example, which of the following would be the best text for call-to-action?

 

A) “10 Adventure Travel Tips”

B) “Download the Free 10 Adventure Travel Tips Ebook”

C) “Get Started with an Ebook”

D) “Click Here! Free Ebook!”

 

https://www.youtube.com/watch?v=icen5YH8Ni0

You’re trying to add an additional call-to-action to this page. All of the following offers are the next logical step EXCEPT:

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You’re trying to add an additional call-to-action to this page. All of the following offers are the next logical step EXCEPT:

 

A) A travel consultation

B) A corporate travel package whitepaper

C) A family vacation packages ebook

D) A travel safety tips guide

 

https://www.youtube.com/watch?v=3mJgnjWibnw

Your coworker Leslie has asked for your help with the call-to-action that she’s going to place on a blog post called “The 4 Best Outdoor Team-Building Activities”. All of the following should be considered when creating that call-to-action EXCEPT:

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Your coworker Leslie has asked for your help with the call-to-action that she’s going to place on a blog post called “The 4 Best Outdoor Team-Building Activities”. All of the following should be considered when creating that call-to-action EXCEPT:

 

A) Buyer Persona interest

B) Your company’s branding

C) How many visits you expect to receive to the blog post

D) Where the call-to-action will be placed in the blog post

 

https://www.youtube.com/watch?v=DMqXZc4mgWc

True or False: April, your colleague, wants to update the embedded call-to-action on Fifth Season’s homepage, which isn’t hosted on HubSpot. After improving the call-to-action, April needs to update the embed code so the changes are reflected on the website.

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True or False: April, your colleague, wants to update the embedded call-to-action on Fifth Season’s homepage, which isn’t hosted on HubSpot. After improving the call-to-action, April needs to update the embed code so the changes are reflected on the website.

 

A) True – Every time you update a call-to-action you must update the embed code

B) False – The call-to-action content updates automatically

 

https://www.youtube.com/watch?v=QH-LQfNda54

Which of the following phrases should Fifth Season monitor on Twitter to find their buyer persona Adventurous Amy?

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Which of the following phrases should Fifth Season monitor on Twitter to find their buyer persona Adventurous Amy?

 

A) “Affordable Family Vacations”

B) “Affordable Places to Travel”

C) “Places to travel”

D) “Best places to vacation”

 

https://www.youtube.com/watch?v=gsQJ6JcIMSQ