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True or False: You’re going to be working the Fifth Season booth at an outdoor adventure and travel expo. Your co-worker Jerry is going to set up a laptop so that you can capture new leads on it. Jerry needs to turn off cookie tracking on the form in order for this to work properly.

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=Rb35_6ulA6A

Fill in the Blank: A smart field____.

 

A) only appears if the person viewing the form is a customer

B) is always required for a visitor to complete before submitting the form

C) is a form field that is hidden if a user already has a value for the field

D) is set on the back end and is invisible to the person viewing the form

 

https://www.youtube.com/watch?v=-4Rum0pLi3Y

Which of the following concepts best describes how long website forms should be?

 

A) Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey

B) Form length is primarily decided by the information you need to collect as a marketer

C) Form length should take into account the contact’s perceived value of the offer behind the form

D) Only as many questions as are necessary to determine a visitor’s buyer persona

 

https://www.youtube.com/watch?v=o8WGfLq9w9o

Your boss Ron has asked your co-worker April to create a new form for each landing page that you create. Is this a necessary task for April?

 

A) Yes – the Landing Pages tool requires you to add a new form to each page you create

B) No – you can use the same form on multiple landing pages

C) Yes – having a new form on each page makes it much easier to track the conversion rate

D) No – HubSpot caps the number of forms you can create, so don’t waste space creating unnecessary ones

 

https://www.youtube.com/watch?v=yatxBoLjVYs

What should NOT be included on a landing page?

 

A) Image

B) Bullet points

C) Call-to-action

D) Value proposition

 

https://www.youtube.com/watch?v=MM_-JucB-r4

According to best practices, which of the following headlines should be used on this landing page?

 

A) “Have you Been Bamboozled by a Travel Agency?”

B) “Learn How to Avoid Being Bamboozled by a Travel Agency?”

C) “Free Guide: Avoid Being Bamboozled by a Travel Agency”

D) “Download the Free Guide: Avoid Being Bamboozled by a Travel Agency”

 

https://www.youtube.com/watch?v=XvZMQOctNJk