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To make this a fully optimized landing page, which of the following elements should be included on this landing page?

 

A) An image

B) Social sharing buttons

C) Social following buttons

D) A & B

E) B & C

F) All of the above

 

https://www.youtube.com/watch?v=k_nOrEuvRqw

True or False: According to best practices, this landing page should include the “botched outdoor adventures” link within the copy

 

A) True – providing links gives visitors a change to learn more before getting the offer

B) False – Remove all links so that visitors aren’t distracted and focus on filling out the form

 

https://www.youtube.com/watch?v=dPgjS7-o6Qs

In order to ensure that the main navigation is not included on your landing page, you must:

 

A) Go into Content Settings and turn off navigation for all Landing Pages

B) Go into the CSS for that page and remove the navigation

C) Pick a template to use that does not include your navigation

D) Delete the navigation within the page editor

 

https://www.youtube.com/watch?v=VOX4pNIj4GY

Your co-worker April just made a new Fifth Season promotional video and is now trying to increase the number of views its getting. Should you feature this video on the landing page that you’re building out for your new ebook

 

A) Yes – it’s an easy way to increase the visibility of the video

B) Yes – it’s a good way to build trust in your company, which will encourage people to download the ebook

C) No – videos are too large and slow down the loading time of your landing page

D) No – the visuals on your landing page need to relate directly to the ebook

 

https://www.youtube.com/watch?v=DvxpP5vKcQ4

Your co-worker Leslie is worried that her landing page isn’t converting enough new leads. Which of the following is the most important metric to look at on your Landing Page dashboard to determine if this is true?

 

A) Views

B) New customer rate

C) Submission rate

D) New contacts rate

 

https://www.youtube.com/watch?v=ByVhs6SWHHo

True or False: A call-to-action can only link to a HubSpot-hosted page

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=4jJ_U_nn2g4