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According to the training, what are the best options for testing a hypothesis on a site that has low traffic, under 3,000 visits?

 

Testing your hypothesis is not very important unless you are a large enterprise website with millions of visitors.

Run split tests even if you can’t hit statistical significance because it will still give you an answer of which variation will perform better over the long-term.

First focus on driving traffic to the site in the “audience” step of the website hierarchy. Then you can look at pre- and post-implementation behavior using cohort and/or event reporting along with multiple qualitative sources to build confidence that the changes are having the intended impact on user behavior.

Set-up split tests and let them run for a few months until you have a big enough sample size to hit statistical significance.

 

https://www.youtube.com/watch?v=NeJX_gQrFDE

True or false? You should always start with group brainstorming in order to generate as many ideas as possible.

 

True

False

 

https://www.youtube.com/watch?v=QbNX_Fe6ZF0

True or false? It’s important to watch as much user session recordings as possible.

 

True – It’s important to watch the entire flow of each user to understand how they are navigating through the website.

True – You tend to generate the best ideas by watching as many videos as possible.

False – User session recordings are only helpful for desktop as it is not possible to record on mobile.

False – Start with a very specific friction point on the website, then review session recordings of users interacting with that specific point.

 

https://www.youtube.com/watch?v=X8Wb73t6zGA

According to the training, what are the MOST important factors you should think about when choosing the best research method(s)?

 

The only consideration is how quickly you need the information.

Your personas, the industry you are focusing on industry, and when you are asking.

Who you are asking, different time zones, sample size, and how quickly you need the information.

The question you are trying to answer, who you are asking, when you are asking, how deep you need to dig for answers, and how quickly you need the information.

 

https://www.youtube.com/watch?v=9ewdx8NDutg

 

What is the difference between a “discovery question” and a “user question”?

 

A discovery question is used internally by your team. User questions are asked to users to help answer the discovery question.

Discovery questions and user questions are the same thing.

A discovery question is answered by secondary research. A user question is answered by primary user research.

A user question is the first question that you ask a user. A discovery question is the follow-up questions used to dig deeper.

 

https://www.youtube.com/watch?v=Pw0JiobfXuw

What is the goal of the “transfer” step?

 

Transfer the client onto a new software platform that is a better fit for their needs.

Help other teams improve their efforts by informing them of your user learnings (and vice versa).

Find complementary businesses and transfer links between websites to help improve referral traffic and SEO authority.

Transfer inactive users to the archive as they are no longer engaged with your marketing.

 

https://www.youtube.com/watch?v=54i-pWEZZ0I