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Last week you launched a client’s launch pad website. Where should your team focus its time immediately after the launch?

 

Persona development

Harvest period activities

Journey mapping

Building assets

 

https://www.youtube.com/watch?v=gg9CGfQ2hAg

Fill in the blank: The goal of a launch pad website is to get “out of our bubble” by quickly launching a website while balancing ___________, in order to start collecting real-user data so we can make more informed decisions.

 

technology updates

opinions and ideas of the team

quality work and client happiness

three rounds of client revisions

 

https://www.youtube.com/watch?v=z8isgULWCQE

According to the training, which of the follow is NOT part of the harvest period?

 

Industry-vetted tactics

Building word of mouth with your promoters

High impact wishlist items that didn’t make the launch

Rapid updates based on initial user feedback

 

https://www.youtube.com/watch?v=XevPxXeNk84

True or false? A launch pad website is a half-built website

 

False – We take the time to fully build out a big, robust website with all the feature we think your users may like.

True – In order to launch the site quickly, we will be cutting out the majority of the website’s current content

False – It is a full website that will both look and perform better than your current website. However, it will not be perfect, because there is no such thing as perfect.

True – We can launch a half-built website and finish the rest of the build once it is live.

 

https://www.youtube.com/watch?v=w9kR5ijoGmE

You are talking to an existing client who you built a website for eight months ago. The website is performing well, but they love the idea of Growth-Driven Design and want you to put together a proposal. Based on this scenario, choose the BEST approach for how to handle the launch pad website

 

It is best to start over from scratch and build a brand new launch pad website.

Growth-Driven Design is probably not a good fit for this client because their website is already performing well.

Because they already have a website, you can skip the strategy and launch pad phases and move directly to the continuous improvement phase.

Complete any of the strategy steps you may have not already completed to ensure you have a solid foundation. Once complete, you will move directly to the continuous improvement phase using their existing website to iterate off of.

 

https://www.youtube.com/watch?v=OGuLtydtmpc

According to the training, what is the PRIMARY goal of using team collaboration tools?

 

Open the possibility of hiring remote employees from other parts of the world.

Develop transparency so the client can review all the comments and conversations we have.

Build a strong culture with fun and engaging interactions.

Develop a collaborative work experience to maximize efficiencies, eliminate friction and delays, and avoid wasted effort.

 

https://www.youtube.com/watch?v=wmDFxfku5k0