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What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?

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What is a prerequisite to using SFTP or the Aspera Dropbox delivery method?

 

  • Maintain a subscriber count above 100,000.

 

  • Deliver videos in HD resolution.

 

  • Upload more than 100 videos per month.

 

  • Provide an SSH Key to your account manager.

 

Explanation:

 

YouTube offers a great way to manage your content at scale. Both SFTP and the Aspera Dropbox solutions give you such a possibility by allowing your in-house CMS to connect directly to YouTube.

If you own large quantities of content these solutions could make your life much easier. You can upload content faster and also manage updates or metadata at scale. However, this solution requires some technical knowledge.

So, what is a prerequisite to using SFTP or the Aspera Dropbox delivery method? Well, when these tools are really recommended only if you upload large amounts of content, it’s not a prerequisite to using it. First what you need, is to provide an SSH key to your account manager.

In Addition, please note that using Aspera is not free. So, a valid license is also a prerequisite to using this delivery method. However, if you need the ease of scalability and manage large amounts of content, they are great tools.

Learn more on the official Google support website.

 

What three metrics can help you assess performance?

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What three metrics can help you assess performance?

 

  • Views, subtitles, revenue.

 

  • Comments, views, watch time.

 

  • Device, views, playback location.

 

  • Geography, demographics, and watch time

 

Explanation:

 

In YouTube, a channel assessment means a way of analysis that can save you time and help you plan the channel’s growth. Optimizing and growing your YouTube Channel is a never-ending process which heavily depends on your goals, audience, and on available tools. In other words, you should analyze, monitor and make informed decisions to grow your channel in the long run. YouTube offers many powerful tools to measure and analyze your data.

So, what metrics are the most important in the channel assessment? In other words, what metrics can help you assess performance? In general, you should focus on three main metrics which are directly related to your channel performance. First and the most important is Watch time. It measures how engaged viewers are with your videos, how much minutes they spend watching a video. Other two principal metrics are comments and views.

All these 3 metrics are key factors evaluating your YouTube channel growth, especially watch time.

Learn more on the official Google support website.

 

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

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Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

 

 

 A)  An active call extension or call-only ad

 B)  A sales team and operating phone bank

 C)  An app published in the Google Play store

 D)  A mobile specific sitelink extension

 

Explanation:

 

A unique phone number from Google that you can use in your ads to help track calls to your business.

  • Use call extensions or call-only ads with a Google forwarding number to help receive and track phone calls resulting from your ad.
  • Here’s how it works: Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number, AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.
  • Google forwarding numbers are currently available in these countries.

Source

 

 

When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

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When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

 

  • new employee recruitment and sales leads generated

 

  • advocate engagement, which is measured by weekly and monthly active participants

 

  • % decrease in cost per click and cost per impression

 

  • social reach, which is a measure of the volume of content being shared to all different social networks

 

  • website traffic resulting from employee shares, which can be measured through the use of UTM links

 

The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

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The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.

 

 

A) negative SEO benefits

 

B) integration with print and TV campaigns

 

C) finely tuned targeting capabilities

 

D) collaborative relationships

 

When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.

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When creating a paid advertisement for Instagram, you can add a ______________ that best represents the action you want your audience to take. For example, if you’re promoting a product, select “Shop Now”; if you’re promoting an event, “Learn More” would be a better choice.

 

 

URL Parameter

 

Carousel Menu

 

Owly link

 

call to action button

 

UTM Parameter