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Which ad format is recommended for driving action?

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Which ad format is recommended for driving action?

 

 

TrueView ads

 

Lightbox ads

 

Image ads

 

Responsive ads

 

Explanation:

 

Lightbox ads let users engage with a tap that expands to show rich media content such as videos, games, images, maps, or shopping experiences. Build your lightbox once and it runs on every screen and every placement. Lightbox ads are compatible with all targeting methods offered on the Display Network.
Read more here:

 

 

Which remarketing list segment will typically have the highest volume of viewers?

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Which remarketing list segment will typically have the highest volume of viewers?

 

 

Product page visitors

 

Past converters

 

Category page visitors

 

Homepage visitors

 

 

Explanation:

 

Below are five remarketing lists we recommend, moving from the largest and broadest to the most precisely targeted. If you’re using dynamic remarketing, these lists are automatically created for you. If you’re using the Google Analytics remarketing tag, the remarketing list set-up is handled in the Google Analytics front end. But the basic setup instructions for your remarketing lists are the same whether you set up in Google Analytics or in AdWords.

  • Homepage Viewers
  • Category page Viewers
  • Product or Offer page Viewers
  • Cart Abandoners
  • Past converters

Read more here: https://support.google.com/adwords/answer/6168766

 

 

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

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When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

 

 

  • lower, lower

 

  • raise, lower

 

  • lower, raise

 

  • raise, raise

 

Explanation:

You should always concentrate on well-performing aspects of your campaign to get even more conversions

Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

 

 

Which is a benefit of filtering data for analysis?

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Which is a benefit of filtering data for analysis?

 

  • To sort it by degree of importance.

 

  • To aggregate data into useful chunks.

 

  • To quickly identify statistical outliers.

 

  • To hide non-relevant information.

 

Explanation:

 

In YouTube, you can use free analytics and use various reports available for analysis. When you need to answer a question the first thing you need is to focus on the right data which only shows the information you need. This will help you to decide what really matters. This is where filters become very handy.

For example, if you need to determine whether a video is likely to be more popular with 17-34 years old 34-45 old males, one of your very first steps should be to rule out female viewing trends from the dataset. That’s can be done with filters. Also, you can filter data by the uploader, viewer type, content type, and viewing platform.

So, to answer the question which is a benefit of filtering data for analysis don’t require any YouTube knowledge. It’s obvious that the purpose of filtering data is to exclude irrelevant information. No matter which data analysis tools you use.

Learn more on the official Google support website.

 

Which of the following is an asset type?

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Which of the following is an asset type?

 

  • Web

 

  • MPAA award

 

  • IMDB reference

 

  • Movie trailer

 

Explanation:

 

First, assets are not the same as videos. In YouTube, assets are containers for metadata, reference material, ownership information, and policies connected with a specific piece of content. In other words, assets represent your intellectual property in the YouTube rights management system.

Note, that rules which apply to assets depend also on asset type. For example, some asset types could have properties that impact claims or monetization. Primary asset types in YouTube content ownership systems are a music video, sound recordings, composition share, TV episode, movie, Art Track, Web.

So, in this case, the answer to the question which of the following is an asset type is pretty obvious. It’s Web. This asset type represents video content not covered by other asset types as mentioned above.

Tip: you should select the Web asset type only if none of the others asset types apply.

Learn more on the official Google support website.

 

Which upload method is recommended for uploading or updating a few videos per week?

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Which upload method is recommended for uploading or updating a few videos per week?

 

  • Web upload interface in Creator Studio

 

  • YouTube API

 

  • Secure File Transfer Protocol (SFTP)

 

  • Aspera Dropbox

 

Explanation:

 

YouTube offers several different solutions how you can upload and manage videos. Every solution has its pros and cons, but in general, you should choose a tool depending on the quantity of content you manage. Also, on the ease of scalability if you think your needs will likely change.

So, which upload method is recommended for uploading or updating a few videos per week? In this case, you don’t need faster uploading and managing at scale offered by Aspera or SFTP. Also, you’re not willing to pay for that (Aspera). As a result,  YouTube’s creator studio interface will be enough. In addition, uploading videos via YouTube creator studio is free, doesn’t require technical knowledge and you don’t need to contact YouTube staff to get access to this tool.

As a downside, you can upload only a single video at once. Also, you need manually add metadata, policy information, set up monetization, and take other content optimization actions. However, if you upload just a few videos per week it’s the most straightforward and simplest solution.

Learn more on the official Google support website.