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When should you use automated bidding?

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When should you use automated bidding?

 

 

If you have had 10-50 conversions over 15 days in a single campaign

 

If you have had 50-100 conversions over 15 days in a single campaign

 

If you have had 5-10 conversions over 30 days in a single campaign

 

If you have had 50-100 conversions over 30 days in a single campaign

 

Explanation:

 

You’re likely to get better results if your campaign is already getting at least 15 conversions and 15 clicks per month before you enable automated bidding. This isn’t a requirement, but this kind of data helps the algorithm work its magic.

Read more here:

 

 

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

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Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

 

 

  • True

 

  • False

 

Explanation:

 

Firebase is Google’s app software development kit (SDK) and analytics tool. Firebase is a mobile platform that you can use to quickly develop apps, and Google Analytics for Firebase makes it easy to see how your apps are performing.
Read more here: https://support.google.com/adwords/answer/6397604

When you link Firebase and AdWords, you get access to powerful tools that help you see how your AdWords investment drives app installs and in-app actions.

This article is an overview of how you can use Firebase and AdWords together to gain insight into your advertising and app performance. You’ll find links to setup instructions throughout the “How it works” section below.

 

 

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

 

 

How many people sign up for lessons after seeing the ad

 

How many liked the ad

 

How many people saw the ad

 

Which age group and gender is more likely to sign up for a course after seeing the ad

 

Explanation:

 

How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions.
Read more here: https://support.google.com/adwords/answer/6270625

 

 

 

What targeting options are available on the Display Network? (Choose 2)

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What targeting options are available on the Display Network? (Choose 2)

 

 

Affinity audiences

 

Connections targeting

 

Demographic targeting

 

Remarketing lists for search ads (RLSA)

 

Explanation:

 

Actually, with powerful targeting on the Display Network, you can find your specific audience, whatever your goal is.
Affinity Audience: Reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network. Choose from 80 segments based on online behavior, including “Movie lovers”, “Foodies”, “Sports fans”, and more.
Demographic Targeting: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
Read more here:

 

 

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

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A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

 

 

Affinity audiences

 

Custom affinity audiences

 

Managed Placements

 

Demographic targeting

 

Explanation:

 

With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
https://support.google.com/partners/answer/2454017

 

 

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

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You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

 

 

TrueView ads

 

Standard image ads

 

Responsive ads

 

Lightbox ads

 

Explanation:

 

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. With text and images you enter, AdWords automatically generates your ad as ad spaces become available.

Read more here: https://support.google.com/adwords/answer/7005917