CertificationAnswers

 

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

 

 

• Remarketing lists

 

• Search Ads 360 API

 

• Attribution

 

• Google Ads API

 

Explanation:

 

If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.

Read more here: https://support.google.com/searchads/answer/6103109

 

 

 

What feature may be used to report on a specific Floodlight conversion?

 

 

• Custom Metric

 

• Custom Column

 

• Custom Dimension

 

• Business data

 

Explanation:

 

A custom Floodlight column is a column you create to report on conversions tracked by a specific Floodlight activity or activity group.

Standard Floodlight columns such as Actions and Trans report the number of actions and transactions reported by all Floodlight activities in the advertiser.

Read more here: https://support.google.com/searchads/answer/6051170

 

 

 

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

 

 

• Landing page test

 

• Rules

 

• Placeholder keyword

 

• Business data

 

 

Explanation:

 

A placeholder keyword is a keyword in a search engine account or “other” engines account that provides Search Ads 360 with the information it needs to track visits. For example, you can use a placeholder keyword to report on placements on the Google Display Network, or report on ads in engines that Search Ads 360 doesn’t support.

Read more here: https://support.google.com/searchads/answer/6270161

 

 

 

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Select All Correct Responses

 

 

• Executive reports can’t be sent to a user with no access to Search Ads 360

 

• Deliver daily file to shared sFTP

 

• Link to a shared version of the generated report

 

• Send a downloaded PDF or Excel file

 

Explanation:

 

When you’re ready to share your report with clients, executives, or other people who do not use Search Ads 360, you can send them a link to the report or you can send the downloaded report.

Read more here: https://support.google.com/searchads/answer/3212381

 

 

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Select All Correct Responses

 

• Impression share

 

• Max CPA

 

• Position

 

• Profit

 

Explanation:

 

If you want to set constraints, choose one of the following additional constraints:

• Select a position constraint: Combines a position goal with the CPA goal to help your program meet multiple objectives. Search Ads 360 will first ensure that the bid is within the minimum/maximum bid range, then bid to stay within the position range, and finally bid toward the CPA target. Enter a top and a bottom position for keywords.
• Select a max CPA constraint. Set a max CPA that is more than the target CPA to allow Search Ads 360 to occasionally bid more to achieve the bid strategy’s goal.

Read more here: https://support.google.com/searchads/answer/6242341

 

 

 

In what order should new entities be created (assuming no campaigns already exist)?

 

 

• Campaign > Ad Group > Ad > Keyword

 

• Keyword > Ad Group > Campaign

 

• Keyword > Campaign > Ad Group

 

• Ad Group > Keyword > Campaign