CertificationAnswers

 

You’re using target search page location bidding. You know it’s working because you see your ad:

 

on the first page of Google search results or in the top positions

 

repeatedly mixed in with the organic search results

 

on the second page of Google search results or in the second positions

 

at the bottom of the every page of search results

 

Explanation:

 

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. The “target search page location” bid strategy doesn’t guarantee placement on the first page, or ad position on the first page of search results. These estimates and the bid strategy will typically attempt to achieve your target location, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score.
Read more here: https://support.google.com/adwords/answer/6268611?hl=en

 

 

 

Which statement is true?

 

 

Ads with call extensions only let people call the business

 

Call extensions send people to a landing page with a phone number

 

Call-only ads are available exclusively on the Display Network

 

Call-only ads only let people call the business

 

Explanations:

 

Call-only ads only appear on devices that can make phone calls, and the ads are designed to encourage people to call. All clicks on these ads send potential customers to call you from their smartphones.

 

 

 

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

 

 

US$1.70

 

US$1.80

 

US$2

 

US$2.80

 

Explanation:

 

The bid adjustments are set by percentages.

Lets say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$1.

To show your ad to more customers on mobile devices, you increase your bid by 20% for searches on mobile devices, resulting in a final bid amount of US$1.20.

here: 1 + 1*20% + 1.20*50% = US $ 1.80

 

 

 

 

 

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

 

Raise the target cost-per-acquisition (CPA) bid

Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

Use target outranking share bidding

Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

 

Explanation:

It’s a waste of money if you don’t have properly build landing page and carefully selected keywords. A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

 

 

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

 

Try various CPC amounts to determine the average

Bid across multiple groups to determine the average

Use bid simulators to see CPC estimates

Raise your max. CPC to £3 to cover possible competitive bids

 

 

Explanation:

 

The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. 

 

AdWords bid simulators help you see how different bids might change your ads’ weekly performance. The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. The tools use this information to estimate how your ads might have performed in terms of key metrics like cost, impressions, clicks, and conversion volume.

Read more here: https://support.google.com/adwords/answer/2470105?hl=en

 

 

The strategic use of different marketing channels affects:

 

 

payment methods

 

the average amount of each sale

 

target-customer demographics

 

online purchase decisions

 

Explanations:

 

When it comes to running your AdWords campaigns, it’s important to optimize your campaigns for maximum return to the business as a whole. And whether that return is from the online or offline channel, it’s all part of the same pie. That’s why measuring and tracking the full impact of your campaigns is so important. It can help to start conversations with different marketing channels on how best to connect with today’s “omni-channel” consumer.

 

We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.

Read more here: https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/arts-and-entertainment/large/generic-paid-search