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Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

April 1, 2019 By CertificationAnswers

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate

Ad relevance

Landing page experience

All of the above

Explanation:

You can use quality score to determine the best ways to optimize your keywords, ads and landing pages to help improve your ROI.

Quality score in Bing ads depends on three main factors: Expected click-throught rate, Ad relevance, and Landing page exprience.

In other words, more your ad is relevant to users and provides great UX exprience, the better will be your quality score. You should aim at least 8 as your quality score baseline.

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

What is the best way to learn how many clicks Bing Ads has identified as low quality?

April 1, 2019 By CertificationAnswers

What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

Use commercial web-tracking software to monitor site traffic.
Add low-quality click values to your performance reports.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

Explanation:

Bing Ads reports is a powerful tool for campaign optimization. You can dchoose between specific reports, customize your own, and scheduled them on-demand

To get the most from your ad campaign, you want to be sure you’re getting as many standard-quality clicks as possible. To learn how many clicks ÇBing Ads has identified as low quality or invalid, use performance reports. Select the Low-quality clicks and Low-quality click rate (%) performance statistics for your reports.

Understanding yoru average daily, weekly, and monthly click volume can help you spot sudden, significant changes in click volume, which might be an indication of invalid clicks.

What is the best way to learn how many clicks Bing Ads has identified as low quality?

Which of the following might generate invalid clicks? (Select 2)

April 1, 2019 By CertificationAnswers

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

Explanation:

Click quality is an important concern for pay-per-click advertisers. Invalid, or low-quality, clicks can negatively impact overall campaign performance.

Consider that click-through rate (CTR) is the ratio of the number of times an ad is clicked to the number of times the ad is displayed. If there is a significant amount of irrelevant clicks, CTR will be inflated, thus throwing off performance reporting.

Bing Ads use advanced tools to determine invalid clicks. However sometimes fraudulent activities and/or search robots might generate invalid clicks.

Source

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

March 30, 2019 By CertificationAnswers

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

Keywords

Placements

Website

Ad text

Explanation:

Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

Source

When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.
When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position.
You can add match types to your keywords to help control which searches your ad can be matched with.