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Why do advertisers care about driving calls to their business?

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Why do advertisers care about driving calls to their business?

 

 

Younger demographics prefer to order by phone call.

 

They’re faster.

 

Conversion rates are often much higher from calls.

 

Mobile call ads are easier to win in auctions.

 

Explanation:

 

Calls are an opportunity to deliver a level of service that sites and apps can’t necessarily offer. And it’s a level of service that customers have demonstrated they want and respond to. Mobile brings together searching and calling, and people are using both of them more than ever.

Conversions and average order value are higher for calls. Conversion rates have been shown to be 10 times greater from calls, and average order value two times greater.

Read more here:

 

 

These are all key to good mobile site design except?

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These are all key to good mobile site design except?

 

 

Easy navigation

 

Easy user customization

 

Easy conversion

 

Easy search

 

Explanation:

 

Google and AnswerLab conducted a research study examining how a range of users interacted with a diverse group of mobile sites. The study uncovered 25 mobile site design principles for making mobile sites good, effective, and enjoyable for users. Here they are organized in five key areas:

  • Easy navigation
  • Easy search
  • Easy conversions
  • Easy forms
  • Easy on mobile

Read more here:

 

 

Which extensions can help drive installs of your mobile app?

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Which extensions can help drive installs of your mobile app?

 

 

App extensions

 

Sitelink extensions

 

Structured snippet extensions

 

RSLAs (remarketing lists for search ads)

 

Explanation:

 

App extensions add a link to your app below your text ad. Clicking on this link can either jump the user to your app in the app store (Android or iOS), or start the actual download.

These are options for when you want to both direct viewers to your mobile site and include a link to your app. These only run in non-app standard search campaigns:

  • Search Network with Display opt-in
  • Search Network only

Read more here:

 

 

How can you re-engage users who have abandoned your app after their first use?

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How can you re-engage users who have abandoned your app after their first use?

 

 

By offering store credit for users who click your ads

 

By engaging users who visit your desktop website

 

Remarket to app users with a compelling message across search, display, and video.

 

Offer deeper discounts to entice visitors.

 

Explanation:

 

There must be some subscribers who logged in to your app using the mobile number and email IDs. You may have stored those. Reach out to them with promotional content through those methods.

If they haven’t uninstalled the app, you could release frequent updates, and add more features. Rich features and graphics along with usability increase app use.

You could also send them notifications, announcing new feature or advertising the existing ones.

These are some ways.

Read more here: https://support.google.com/partners/answer/6167164

 

 

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

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Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

 

 

Get new users for her app.

 

Get new users who most likely complete in-app actions.

 

Target cost per install (tCPI)

 

Google Play Store optimization

 

Explanation:

 

Get new users for her app: This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale — as many new users as possible — and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.

Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.