CertificationAnswers

 

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

 

 

$2.30

 

$1.70

 

$2.50

 

$2.00

 

Explanation:

 

Max CPC is $2. After increment of 15%, it would be $2X15/100=.30 So, the final amount would be
$2+.30 = $2.30

 

 

 

 

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

 

 

•  A)  FALSE

 

•  B)  TRUE

 

Explanation:

 

You can use remarketing if you want to promote a paid version of your app to users of your app free version

Source

 

 

 

Showrooming refers to:

 

 

• The phenomenon which turns brick and mortar stores into showroom apps for mobile users

 

• The phenomenon where brands sell specialty or limited quantity goods through mobile

 

• The phenomenon where various brands within similar categories complete for brand placement on a mobile device

 

• The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile

 

Explanation:

 

The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects.  While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.

Read more here: https://support.google.com/partners/answer/6208411?hl=en

 

 

 

What is a lightbox ad?

 

 

A type of ad format that shows extra information (“extending” from your text ads) about your business

 

A mobile text ad

 

A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops

 

A remarketing specific ad format to announce new features of your app

Explanation:

 

Read more here: https://support.google.com/partners/answer/6135143?hl=en

Source

 

 

 

 

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

 

 

• A) False

 

• B) True

 

Explanation:

 

Conversion tracking requires some technical knowledge and in some case could be costly and take more time than needed. If speed and ease of implementation is your priority, you can use codeless conversion tracking solutions.

Source

 

 

 

App remarketing allows you to target people who:

 

 

Have used your app before

 

Have searched for your app

 

All of the listed answers are incorrect

 

Have searched for apps similar to yours

 

Explanation:

 

App remarketing lets you target people who’ve used your app. Some uses for app remarketing include: Showing app engagement ads announcing a new feature to people currently using your app. Reminding people who downloaded your app, but haven’t been using it recently. Encouraging people to upgrade to the latest version of your app. You can even segment your target audience based on past actions in order to enhance your ROI and relevance to users.

App remarketing lets you target people who’ve used your app. Some uses for app remarketing include:

• Showing app engagement ads announcing a new feature to people currently using your app
• Reminding people who downloaded your app, but haven’t been using it recently
• Encouraging people to upgrade to the latest version of your app

Read more here: https://support.google.com/partners/answer/6209136?hl=en

Source