Google Analytics Individual Qualification Exam Answers

What four parameters can you include with an event hit for reporting?

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

or

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Category, Action, Label, Value
• Event, Category, Action, Label

Explanation:

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

• Category
• Action
• Label (optional, but recommended)
• Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

See Event data

To see Events reports:

1. Sign in to Google Analytics.
2. Navigate to your view.
3. Open Reports.
4. Select Behavior > Events.

Anatomy of Events

An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

• Category
• Action
• Label (optional, but recommended)
• Value (optional)

For example, you might set up a video “play” button on your site so that it sends an Event hit with the following values:

• Category: “Videos”
• Action: “Play”
• Label: “Baby’s First Birthday”

Category

A category is a name that you supply as a way to group objects that you want to track. Typically, you will use the same category name multiple times over related UI elements that you want to group under a given category.

Suppose you also want to track how many times the video is downloaded. You could use:

• Category: “Videos”
• Action: “Downloaded”
• Label: “Gone With the Wind”

In this case, there would be only one category—Videos—in your reports, and you could see aggregate metrics for user interaction with the total set of elements for that single video object.

However, it’s likely that you will have more than one single object that you want to track using Event Tracking, and it’s worth considering how you want to categorize your reporting before you implement the call. For instance, you might want to track all separate movies under the main category of “Videos” so that you get aggregate numbers for all video interaction, regardless of which one users interact with.

On the other hand, you might create separate categories based on the type of video—one for movie videos and one for music videos. You might also want a separate category for video downloads:

• Videos – Movies
• Videos – Music
• Downloads

In this scenario, you could see the total combined event count for all three categories in your reports. The Total Eventsmetric displays all event counts for all categories that you have supplied in your Event Tracking implementation. However, you will not be able to view combined metrics for all Videos separately from Downloads, because detailed event metrics are combined under their respective categories.

While the Event Tracking object model is entirely flexible, you should first plan your desired reporting structure before deciding upon your category names. If you plan to use the same category name in multiple locations, be careful to correctly reference the desired category by name. For example, if you plan to call your video tracking category “Video” and later forget and use the plural “Videos,” you will have two separate categories for video tracking. Additionally, if you decide to change the category name of an object that has already been tracked under a different name, the historical data for the original category will not be re-processed, so you will have metrics for the same web page element listed under two categories in the reporting interface.

https://www.youtube.com/watch?v=EnOVFe5xxXE

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

False

True

Explanation:

When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

• Can immediately select it in reports.
• Can apply it retroactively and see historical data classified by your new channel definitions.
• Change how reports display your data, without changing the data itself.

Read more here: https://support.google.com/analytics/answer/6010097

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Searchand Direct. This allows you to quickly check the performance of each of your traffic channels.

Channel Groupings overview

The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:

• Create a Custom Channel Grouping (user level).
• Create a new Channel Grouping (view level).
• Edit the Default Channel Grouping (view level).

When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

• Can immediately select it in reports.
• Can apply it retroactively and see historical data classified by your new channel definitions.
• Change how reports display your data, without changing the data itself.

When you edit the Default Channel Grouping for a view, you:

• Permanently change the raw data for new sessions by altering how Analytics labels incoming traffic. All sessions that occur after you edit the Default Channel Grouping are labelled according to your updated channel definitions.
• Can’t apply your new channel definitions retroactively, so the historical Channel Grouping of traffic won’t change.

Create a Custom Channel Grouping

A Custom Channel Grouping is only visible to the user who created it. To create a Custom Channel Grouping:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view in which you want to create a Custom Channel Grouping.
3. Under PERSONAL TOOLS & ASSETS, click Custom Channel Groupings.
4. Click +New Channel Grouping.
5. Enter a name for your new channel grouping.
6. Click +Define a new channel.
7. Enter a name for your new channel.
8. Define the rules for the new channel. These rules are case sensitive.
   • From the first drop-down menu, select a dimension.
   • From the second drop-down menu, select an operator.
   • In the text field, enter the value you want to use. For example, Source contains plus.google.com.
   • Add AND and OR statements as necessary, then click Done.
9. Add and define additional channels.
10. Drag the channels to specify the order in which they should apply.
11. Click the Save button.

You can create a maximum of 100 Custom Channel Groupings per user.

https://www.youtube.com/watch?v=bCOa_Xp_BJ8

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 0
• 1
• 2
• 3

Explanation:

Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

Read more here: https://support.google.com/analytics/answer/1012040