Google Analytics Individual Qualification Exam Answers

Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report

All Traffic > Source/Medium report

Mobile > Devices report

Site Content > Landing Page report

Explanation:

With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.

Read more here: https://support.google.com/analytics/answer/3123672

The Acquisition Device report combines attribution and traffic metrics so you can see the relationship between acquisition and conversion.

With this report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all. For example, you might find that one segment of users make their first session and and purchases something in a subsequent session on a Tablet, while another segment make their first session on Mobile but generate more revenue on Desktop.

The Acquisition Device report can help you better understand how different devices contribute to the ways you attract new users and convince all users to convert.

Using the Acquisition Device report

The data table in this report displays a row for each of the device categories defined in Analytics: Desktop (which includes laptops), Tablet, and Mobile.

The number of Users associated with each row represents the acquisitions that can be attributed to that device category. This is the segment of users that used a device in that category the first time they were assigned a User ID during the date range selected in the report. For example, Users in the Mobile row of the data table were assigned a User ID while using a mobile device, but they might have used another device (like a Tablet or Desktop) to engage with content or make a purchase both before and after their mobile session.

The Revenue for Originating Device metric shows you how much revenue was generated on the same device type on which you acquired those users.

Revenue From Other Devices displays how much revenue is generated on devices in a different category than the one on which you acquired those users.

Totals for these metrics, which combine data from all three device categories, appear as scorecards above the data table; details for each category only appear in the data table.

Revenue in a User ID view is calculated based on user and not session data, the numbers are different than in other reports. Learn more about limits of User ID views.

Once you have deleted a view, you have a limited number of days to restore that view.

True

False

Explanation:

A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.

Read more here: https://support.google.com/analytics/answer/1009621

You must have Edit permission to move a view to the Trash Can. To move a view to the Trash Can:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the view you wish to delete.
3. In the VIEW column, click View Settings.
4. Click Move view to Trash Can.
5. Click Move view to Trash Can in the confirmation message.

https://www.youtube.com/watch?v=a0CPWrpT4Ew

Google Analytics filters are applied in the order in which they are set in your view.

TRUE

FALSE

Explanation:

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.

Read more here: https://support.google.com/analytics/answer/1034823

You can create filters at the account level, and then apply them to one or more views.

You can create filters at the view level that apply only to that view, and you can manage account-level filters that have been applied to the view.

Permissions

Users who have Edit permission at the account level can:

• Create/edit filters at the account level
• Create/edit filters at the view level
• Apply filters to any view in the account

Users who have Edit permission at the view level can:

• Apply existing filters to or remove them from that view, but cannot create new filters or edit existing filters

Create a filter at the account level

To create a filter at the account level:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the account in which you want to create the filter.
3. In the ACCOUNT column, click All Filters.
4. Click + New Filter. (If this button is not visible, you do not have the necessary permission.)
5. Select Create new Filter.
6. Enter a name for the filter.
7. Select Predefined filter to select from the predefined filter types.
8. Select Custom filter to construct a custom filter from the options we provide. If you create a custom filter, consult our definitions of the filter fields.
9. From the Available views list, select the views to which you want to apply the filter, then click Add.
10. Click Save.

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them. Follow the instructions to change the filter order for a view, below.