Google Analytics Individual Qualification Exam Answers

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Data Import

Search filters

Enhanced Ecommerce

Site Search

Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.
Read more here: https://support.google.com/analytics/answer/1012264

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Set up Site Search

Site Search must be set up for each reporting view in which you want to report on user search activity. To set up Site Search for a view:

1. Sign in to your Analytics account.
2. Click Admin, and navigate to the view in which you want to set up Site Search.
3. Click View Settings.
4. Under Site Search Settings, set Site Search Tracking to ON.
5. In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query. Sometimes query parameters are designated by just a letter, such as s or q. Enter up to five parameters, separated by commas. Do not enter any additional characters: for example, if the query parameter is designated by the letter q, enter only q (not q=). Read How to identify search query parameters, below.
6. Select whether or not you want Analytics to strip the query parameter from your URL. This strips only the parameters you provided, and not any other parameters in the same URL.
7. Turn Site search categories on or off. If your site lets users refine searches, you can include that information in your reports. For example, users might search for “chromebook” once they’ve refined the category to “laptops”. In a case like this, the site-search URL would look something like …?q=chromebook&sc=laptop.

   If you leave categories OFF, you are finished. Click Save.

   If you turn categories ON:

   • In the Category parameter field, enter the letters that designate an internal search category such as ‘cat,qc,sc’. As you did with the Query Parameter field, enter only the characters for the parameter, e.g., “sc”, and not “sc=”.
   • Select whether or not you want Analytics to strip the category parameters from your URL.
     Note that this strips only the parameters you provided, and not any other parameters in the same URL. This has the same effect as excluding URL Query Parameters in your master reporting view: if you strip the category parameters from your Site Search view, you don’t have to exclude them again from your master view.
   • Click Save.

https://www.youtube.com/watch?v=2F-hxhiBehM

When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user performs an action with pageview tracking implemented

Every time a user adds an event to their calendar

Every time a user makes a reservation

Every time a user performs an action with event tracking implemented

Explanation:

Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.

Which data table display compares report metrics to the website average?

Performance

Comparison

Pivot

Percentage

Explanation:

Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

https://support.google.com/analytics/answer/2604608?hl=en#data_table_view

Read more here: https://support.google.com/analytics/answer/1009642

You can rearrange the information in the table for certain reports by pivoting your data on a second dimension. For example, let’s say that you want to see the bounce rate and number of page views for each landing page, and then compare that data against each campaign. You would set up the following pivot table within the Behavior > Site Content > Landing Pages report.

1. At top right of the table, select the  Pivot button.
   Three new selection menus appear above the table.
2. From the Pivot by selector (top left of table), select Campaign.
3. From the two Pivot metrics menus, select Bounce Rate and Pages/Session so those metrics appear alongside each keyword in the table.

Data table

https://www.youtube.com/watch?v=NvZHBamw-2s

By default, when does an Analytics session expire?

At noon every day

When a user opens another browser window

When a user is inactive on your website for more than 30 minutes

After 30 minutes, regardless of user activity on your website

Explanation:

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

Read more here: https://support.google.com/analytics/answer/2795871

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:

• If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
• Lengthen the session time if you have a lot of content and expect users to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.
• Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.

Campaign timeout cannot be greater than two years. Sessions cannot be less than one minute or greater than four hours.

Change session and campaign timeout settings

These settings are applied in the admin settings of each property in your account. To change these settings:

1. Navigate to a property. If you’re not in the settings menu, click Admin. Select the account and property you want to edit.
2. From the property column, click Tracking Info then Session Settings.
3. Under Timeout Handling, use the controls to set Session timeout and Campaign timeout.
4. Click Apply.

Learn more about setting session timeout and campaign timeout in your tracking code.

https://www.youtube.com/watch?v=G8Kjw7U_N78

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

False

True

Explanation:

some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes.
Read more here: https://support.google.com/analytics/answer/3256366

Because some Analytics features fundamentally alter how data is collected or processed in your account in ways that cannot be reversed, you should duplicate the original view before making changes. Always keep original views unchanged and add filters or other reporting features to the duplicate views. This lets you use the original view as the canonical source, or reference point, for all the data you’re collecting in that property, and customize the other views to meet specific reporting needs. Learn more about views and about properties.

How to copy a view

Views are associated with properties. Duplicated views can only be associated with the same property the original view. You need Edit permission to copy a view. To copy a view:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the view you want to copy.
3. In the VIEW column, click View Settings.
4. Click Copy view.
5. Give this a new view name.
   Use a distinct name, so you can distinguish it from the original view.
6. Click Copy View.

What gets copied

Settings and features controlled at the view level (like filters, Goals, users and their permissions) are duplicated in copied views. Cost source links and shared assets (like annotations, Segments, and alerts) are not duplicated into copied views.

https://www.youtube.com/watch?v=KBsZ9lX58qY