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Social sharing buttons on a thank you page should provide a link to the landing page so you can generate new leads

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=u-uWTrGlkYQ

A thank you page should never contain social follow buttons. Instead, it should only have social sharing buttons.

 

A) True

B) False

 

https://www.youtube.com/watch?v=SkYT-4Cp2RY

Fill in the Blank: The last form field is missing ____.

A) a label

B) a default state

C) help text

D) a name

 

https://www.youtube.com/watch?v=ddGZlGNT_9U

Why would use a dropdown select field instead of a multi-line text field when asking for travel budget?

 

A) It ensures that visitors fill out the form

B) It helps to keep your database organized and list segmentation easier

C) It prevents users from falsifying their responses

D) It prevents plagiarism and fraud

 

https://www.youtube.com/watch?v=xC8ju4LmlZ8

Which form field should you add in order to segment your two buyer personas, Business Beth and Adventurous Amy?

 

A) Which best describes your role at work?

B) How would you describe yourself?

C) Where do you vacation?

D) What is the size of your company?

 

https://www.youtube.com/watch?v=BxhwSPPhBxc

Your boss, Ron, says that the sales team needs to have a phone number field on every form so they can close more sales. Ron asks you what the best approach would be. How would you respond?

 

A) “We can place a phone number field onto every form, but only if it is a smart field.”

B) “Placing a phone number onto every form does ensure the highest number of sales.”

C) “We’d have better success with asking questions that are aligned with the Buyer’s Journey. The sales team shouldn’t call a lead that has only requested for one ebook offer.”

D) “Our conversion rates would be higher without a phone number field. We should only ask for phone numbers when a lead has a score over 100.”

 

https://www.youtube.com/watch?v=gJMoyja3Tn8