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Which of the following should you consider when analyzing your content offers?

 

A) Leads generated

B) Social proof

C) Content performance by format

D) All of the above

 

https://www.youtube.com/watch?v=v4fPTIHv24o

 

 

Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the ____ of the Buyer’s Journey

 

A) Awareness Stage

B) Consideration Stage

C) Decision Stage

D) A & B

E) B & C

 

https://www.youtube.com/watch?v=4aJ3mUnRCjw

True or False: You can access content directly from within the Calendar tool in HubSpot

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=ai7i87jxrs8

You can schedule all of the following in the Calendar tool EXCEPT:

 

A) Campaigns

B) Blog Posts

C) Landing Pages

D) Social Posts

 

https://www.youtube.com/watch?v=MsuuI2mhxfU

Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

 

A) Prospect has decided on their solution strategy, method, or approach

B) Prospect has clearly defined and given a name to their problem or opportunity

C) Prospect is experiencing and expression symptoms of a problem or opportunity

 

 

https://www.youtube.com/watch?v=iSilqN-0G10

Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?

 

A) An infographic comparing Fifth Season’s pricing and packages to other adventure travel companies

B) A brochure showing different adventure travel activities

C) An ebook that covers how adventure travel can help with family bonding

D) None of the above

 

https://www.youtube.com/watch?v=FOxz4d4hKoU