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True or false? When developing goals, it is not important to measure the baseline and trend to see how the website is currently performing.  

 

True

False

 

https://www.youtube.com/watch?v=PVlf2ptpKMU

True or false? You can skip the Strategy phase and move right to building the launch pad if the client and your team agree that it isn’t necessary.

 

True

False

 

https://www.youtube.com/watch?v=0o-_ukQd-jM

Based on the training, which of the following is NOT important to set in the Goals step?

 

Engagement success factors

SMART goals

Omissions

Number of high impact pages on the website

 

https://www.youtube.com/watch?v=JDx_kNA_upQ

True or false? It is not important to personalize the website experience for specific user segments.

 

True – All users have the same challenges and need to see the same content on the site.

True – It’s better to give everyone a uniform message and content as they often not sure what they are interested in.

False – Personalizing the website experience for a specific user segment’s challenges, and needs are key to producing a peak performing website.

False – The only consideration is to personalize by geographic region.

 

https://www.youtube.com/watch?v=3Kepuq2kg_w

True or false? At the Asset step of the website hierarchy, your team focuses on purchasing more server assets to increase the speed and reliability of the website.

 

True

False

 

https://www.youtube.com/watch?v=IlemVUCnp9U

Fill in the blank: ______ are highly correlated to the focus metric. If you increase these metrics, you will increase the focus metric

 

Conversion rates

Leading indicators

Bounce rate, time on site, and visitors

Vanity metrics

 

https://www.youtube.com/watch?v=QBn2_CUWdoY