Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

Uncategorized @en

You can use the Mobile App Overview report to do which of the following?

By

 

You can use the Mobile App Overview report to do which of the following?

Review the code for your app and SDKs

 

Assess the general health of your app and to follow data trends

 

Review data about your users’ names, addresses, and income brackets

 

Gain insights into your competitor’s strategies

 

Explanation:

The App Overview report is a summary of the most salient data from all the Mobile App Analytics reports. Use this report to assess the general health of your app and to follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions.
Read more here: https://support.google.com/analytics/answer/2621230

 

The App Overview report is a summary of the most salient data from all the Mobile App Analytics reports. Use this report to assess the general health of your app and to follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions. The App Overview is the default report for app properties.

Customize the Overview report using the tools found in the top menu bar. To see different data in the report, change the date range or add a Segment. Share the report via email or by exporting into a different format (i.e., CSV, PDF, TSV, etc.). Hover over a point in a line graph or the map to see more details, or click the report title to jump to the full report. Any setting you change in the Overview report, like a date change or the addition of a Segment, applies to all reports until you either remove them or sign out of your Analytics account.

The App Overview report is not supported in the Dashboard. Some report summaries do not appear when you click Add to Dashboard or Shortcuts from within this report.

 

https://www.youtube.com/watch?v=FfG_aHXmCA0

 

What four types of Goals are available in Google Analytics?

By

What four types of Goals are available in Google Analytics?

 

Location, Event, Time, Users per Session

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Destination, Event, Duration, Pages/Screens per Session

 

Explanation:

 

Use goals to measure how often users complete specific actions.
Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

https://support.google.com/analytics/answer/1012040?hl=en

 

Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.

 

https://www.youtube.com/watch?v=kU4VLwZub8o

 

Shopping campaigns use:

By

Shopping campaigns use:

 

ads created using product data from Google Merchant Center

ads promoting local and nearby services

keyword-targeted rich media ads

a combination of text ads and Shopping ads formats

 

https://www.youtube.com/watch?v=gJwhM4JsCvU

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

By

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

 

Include bundled accessories in the product image

Change the price on the ad to be lower than the actual price

Use promotional text to highlight any deals

Include her store name on all watch images

 

https://www.youtube.com/watch?v=6eODODUrckY

 

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

By

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

 

Increase the maximum cost-per-click (max. CPC) for all product groups

Remove underperforming items from the inventory

Increase the budget cap of the campaign

Lower the maximum cost-per-click (max. CPC) for all product groups

 

https://www.youtube.com/watch?v=2k1pLiLKFTU

 

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

By

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

 

data feed includes products with the availability status “out of stock”

language on the landing pages doesn’t match the language of the target country

shipping attributes for a small number of items have different pricing than the default shipping at the account level

data feeds weren’t updated for 10 days

 

https://www.youtube.com/watch?v=5ioQpH4q7Cw