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True or False: Buyer personas are purely fictional representations of your ideal customer. They depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

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True or False: Buyer personas are purely fictional representations of your ideal customer. They depend on specific tools and technology that the persona is using and are based on your specific real-life customers.

 

True

False

 

https://www.youtube.com/watch?v=YskpuVbdwuA

Which of the following is NOT an example of engaging with a prospect on social media?

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Which of the following is NOT an example of engaging with a prospect on social media?

 

  A)  Retweeting a relevant tweet from a prospect, or sending a thoughtful Reply
  B)  Directly tweeting a piece of content at a prospect that connects with one of their pain points
  C)  Commenting on their blog or social media posts, which could generate a fruitful conversation that showcases your expertise
  D)  Creating a Twitter List dedicated to them to monitor their social activity
  E)  Liking or Share their LinkedIn posts, giving the prospect a shout out when sharing their post

https://www.youtube.com/watch?v=xvMREw4JjYY

Hootsuite helps Sales Professionals with the research component of their social selling activities by allowing them to ________________ thereby saving time, and making sure more potential leads and buying signals are captured.

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Hootsuite helps Sales Professionals with the research component of their social selling activities by allowing them to ________________ thereby saving time, and making sure more potential leads and buying signals are captured.

 

  A)  curate and categorize content from many different sources
  B)  create branded hashtags and metadata
  C)  publish automatically curated content with UTM parameters automatically installed
  D)  create relationship notes, reminders and tags
  E)  consolidate activity from various social media networks into one centralized dashboard

https://www.youtube.com/watch?v=VIT7fpoM2YM

To fully populate the media gallery of your Twitter Page, thus boosting the visual impact of your profile, you should share at least ___ visually striking photos or videos that are relevant to your business.

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To fully populate the media gallery of your Twitter Page, thus boosting the visual impact of your profile, you should share at least ___ visually striking photos or videos that are relevant to your business.

 

  A)  5
  B)  4
  C)  2-3
  D)  6

https://www.youtube.com/watch?v=J-uvpopMtAU

Say you’re conducting some research for new prospects on Twitter, and would like to search keywords, account characteristics, location, dates, and sentiment. Where on Twitter would you go to conduct such a search?

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Say you’re conducting some research for new prospects on Twitter, and would like to search keywords, account characteristics, location, dates, and sentiment. Where on Twitter would you go to conduct such a search?

 

  A)  Twitter Customer Locator
  B)  Twitter Advanced Search
  C)  Twitter Small Business Search
  D)  Twitter Analytics
  E)  Twitter Target Finder

https://www.youtube.com/watch?v=UHv_r2UKoq0

You can deliver value to your audience by knowing where to find the best articles, infographics and videos and sharing them through your social channels. This type of content sharing is an example of:

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You can deliver value to your audience by knowing where to find the best articles, infographics and videos and sharing them through your social channels. This type of content sharing is an example of:

 

  A)  Leadgen content
  B)  Content creation
  C)  Directive
  D)  Evergreen content
  E)  Thought leadership

https://www.youtube.com/watch?v=4gZaFDDGWpY